Search results for "ALK"
showing 10 items of 4314 documents
Alkoholismia, heikkoja hermoja mutta myös sankaritarinoita
2019
Arvio teoksesta Laaksonen Lasse. Viina hermot ja rangaistukset. Sotilasylijohdon henkilökohtaiset ongelmat. Jyväskylä: Docendo Oy. 2017. 649 s. ISBN: 978-952-291-408-8 nonPeerReviewed
Käsitetyöläisyyttä normityön tuolla puolen
2019
Ansiokas kulttuurimatka jalkapallon historiaan ja erityisesti englantilaiseen urheiluperinteeseen
2021
Päivitettyä perinnettä : saamelaisen nykyrunouden saamelaiskuvastoja
2017
This doctoral dissertation investigates the imagery of Sáminess in contemporary Sámi poetry. The research material of the study consists of poetry collections published in North Sámi and Norwegian by eight Sámi authors: Inger-Mari Aikio (previously Aikio-Arianaick), Inga Ravna Eira, Rawdna Carita Eira, Irene Larsen, Rauni Magga Lukkari, Hege Siri, Nils- Aslak Valkeapää, and Ellen Marie Vars. The emphasis is on poetry published at the turn of the 2010s. The study examines how Sáminess has been depicted and constructed in poetry from the 1980s onwards. The four original research articles ask how images traditionally connected to Sáminess and indigenousness are used in contemporary poems and h…
”Nauru on epäsäännöllistä hengitystä” : Aperitiff – avoin kaupunki koomisena romaanina
2018
Chasing writers’ ghosts through a modern city : Augmenting urban space with literary connections during the Tove Jansson walk in Helsinki
2019
The article employs the theme of a literary walk (Watson 2009), a practice of encountering places with literary associations on foot. Urban areas present especially suitable settings for such themed walks, as cities can have multiple literary connections, and literary places are located within a short distance from one another. In this paper, I focus on the sites associated with Tove Jansson (1914– 2001), a Finnish-Swedish artist and writer, internationally known for her books about the Moomins. The study utilises an autoethnographic approach and draws on observations at the sites with connections to Jansson in Helsinki, organised spatially into a walk around the city. I analyse how urban s…
How Do QR Codes Enhance Customer Experience? : Omnichannel Customer Experiences in a Brick-and-Mortar Fashion Store
2023
In this qualitative study, we investigate how customers perceive QR codes enhancing their customer experience (CX) in the brick-and-mortar (B&M) store environment. Introducing QR codes to B&M stores is a part of the larger phenomenon of retailers creating omnichannel CXs by utilizing digital and cyber-physical elements in B&M stores. To collect data from real customers’ CXs, we displayed QR codes in a Finnish fashion brand’s B&M store and interviewed customers who had authentically visited the store. The QR codes displayed in the store were linked to a product information page on the brand’s online store, a brand ambassador’s Instagram posts, and an online survey. The data consist of 15 ind…
Customers’ QR Code Usage Barriers in a Brick-and-Mortar Store : A Qualitative Study
2023
The purpose of this study is to explore the factors that hinder customers from utilizing QR codes when they visit brick-and-mortar (B&M) stores. The research was conducted at a Finnish fashion retailer, where three types of QR codes were displayed for customers to use. In order to identify the barriers that customers face, two different sets of data were collected and analyzed: open-ended survey data (n = 101) and interview data (n = 16). The findings showed two main categories of barriers,customer and company related, with seven sub-barriers. The customer-related barriers included lack of interest in QR codes, user-related usage issues, desire for a device-free B&M store, and dislike towar…
Who are the Showroomers? Socio-Demographic Factors Behind the Showrooming Behavior on Mobile Devices
2022
This quantitative study focuses on socio-demographic variables and their associations with different forms of showrooming behavior. The purpose of this study is to find which consumer groups based on age, gender, and income level are demographically the most probable showroomers, and how much each of these variables explain showrooming. The data used is a structured online survey from 1,028 Finnish omnichannel consumers aged between 18 and 75 years. We compare the means of demographic groups’ shares on different aspects of showrooming, and then use partial least squares structural equation modeling with confirmatory factor analysis to see how much each of the variables explain showrooming. …
The Cross-Channel Effects of In-Store Customer Experience in the Case of Omnichannel Fashion Retailing in Finland
2023
Although omnichannel retailing has emerged as a popular research topic in academic research, there are still gaps in our understanding of this phenomenon. One such gap concerns omnichannel customer experience and particularly the cross-channel or spillover effects of how customer experience in one channel may affect customer behaviour not only in that specific channel but also in the other channels of the same retailer. In this study, we aim to address this gap by examining how customer experience in the offline channel affects customer behaviour in both the offline and the online channel, more specifically how in-store customer experience affects both brick-and-mortar store and online stor…