Search results for "Advertising"
showing 10 items of 680 documents
A general framework for collecting and analysing the tracking data of cruise passengers at the destination
2016
Cruise passengers’ behaviour at the destination is a rather poorly investigated phenomenon. The single exit/entry point and the relatively brief visiting time, which characterize cruise passengers’ experience at their destinations, make the use of GPS technology particularly suitable for the analysis of such a relevant phenomenon. The aim of this research is to propose a general framework for collecting and analysing GPS tracking data relating to cruise passengers’ behaviour at their destination. The main prerequisites and research stages for the implementation of surveys on cruise passengers will be described and a set of tools and measures for the analysis of GPS tracking data will be pro…
COMMUTING PATTERNS IN RIGA AGGLOMERATION: EVIDENCE FROM A SURVEY ANALYSIS OF YOUTH
2021
In the last ten years the evident changes of settlement patterns through suburban growth near to capital city of Latvia occurred. Increase of distance between home and routine activity places as well as changes of public transport and rapid increase of car ownership initiated significant changes in commuting patterns of inhabitants living outside of Riga. Although the commuting from suburban area to Riga is recently broadly studied, however these researches focused primarily on able-bodied population leaving behind school-age children and young people. The aim of this study is to analyse commuting patterns of young people aged 12 to 17 moving from outskirts of Riga to school located in Riga…
La mafia in aeroporto. Punta raisi: cronaca di una speculazione annunciata
2013
The history of Palermo’s Punta Raisi Airport – that is called today “Falcone and Borsellino” in memory of the two judges killed by Cosa Nostra - started after World War II, coinciding with the increase of civilian air traffic in the skies of the Sicilian capital, third in Italy for its number of transits of passengers and freight, which became unsustainable figures for the military airport of Boccadifalco. Everything begins with the creation in 1953 of the Autonomous Consortium for the Airport of Palermo, with the aim to implement the project of a new infrastructure located a few steps away from the city center, ready to compete with the best airports in Italy, to increase the modernization…
The Transfer from a Major Sport Event to a Sponsoring Brand
2014
The aim of the chapter is to analyze how sport visitors transferred perceived value and experience of the event to the sponsoring brand. Therefore, based on tourist behavior model and theories of sport sponsorship, a global model of sponsorship in major sport event whose axis is based on the models applied to transfer value and experience arises. Furthermore, the model includes the backgrounds that determine the behavior of visitors towards the sport event and the effects derived from the attendance to the event and the sports sponsorship action. Results show that perceived value is not transferred; however, the experience of the event is indeed transferred to the sponsoring brand. Addition…
Film Tourism – Locations Are the New Stars
2009
There once was a time when the actual attraction of a movie lied in the capability of the celluloid to let the spectators escape from the everyday, a spare time to leave the life-world environment behind and live the life of a thrilling armchair traveller. Foreign countries and remote regions could easily be mapped and visited without travelling to the actual location. Considering that “the modern world is very much a ‘seen’ phenomenon“ (Jenks 1995:2), one has to come to the assumption that present day travelling and watching movies are somehow connected. Tourism originally was perceived as visitors travelling, whether within their own country or internationally, for pleasure and relaxation…
The advanced use of mobile phones in five European countries
2014
The paper explores the advanced users of mobile phones in Italy, France, Germany, Spain and the UK (EU5 countries) and aims to clarify the social meaning of advanced use. The mobile phone is seen as a strategic tool of social labour, whose capabilities are exploited to a different extent in the five studied countries. The analysis is based on a cross-national survey data collected in 2009 (N = 7,255). First, the results show that there are substantial differences in the advanced use of mobile phone and its predictors in Europe. Generally, only about one third of the studied mobile features are exploited. British and French people are the most advanced users, followed by German, Spanish and …
The outdoor mobility and leisure activities of older people in five European countries
2007
ABSTRACTMany gerontological studies have dealt with the leisure activities of older people and they have generated many important theories. Although outdoor activities and mobility promote good health in old age, both decrease with increasing age as people lose physical and mental functions. This paper examines the outdoor and indoor leisure activities of 3,950 older adults and their variations by personal and environmental characteristics in Germany, Finland, Hungary, The Netherlands and Italy. The main dimensions of activity were established by factor analysis, and in all countries four factors were found: home activities, hobbies, social activities, and sports activities. Both similar an…
The Media and Public Agendas: Testing for Media Effects in Argentina During 2003-2008
2009
In this paper we examine the presence of agenda-setting effects by the print media in Argentina from June 2003 to December 2008. Using previously unavailable monthly data on newspapers mentions we test two hypotheses about the relationship between the different agendas. We find support for the hypothesis that there were media effects during our period of analyisis. More specifically, we find that the total number of newspaper mentions of the President positively influenced public confidence in the government. Finally, there is also evidence of a strong and stable relationship between the total number of economic news and leading economic indicators.
Ambush Marketing in China: Counterbalancing Olympic Sponsorship Efforts
2008
This paper provides an empirical insight into the perception and use of ambush marketing on the People's Republic of China public television network CCTV5 (the official Olympic broadcaster), by examining the commercials used by various corporations during its coverage of the 2004 Olympic Games in Athens. A five-point categorization is presented to distinguish between various methods of ambushing. Despite the efforts of the Beijing government to fight ambush marketing ahead of its Olympic Games in 2008, the results demonstrate that concerns about the practice of ambush marketing in China must be taken seriously. An analysis of 40 commercial spots was carried out, based on China's 2002 Olympi…
Consumer Motivations for Click-and-Collect and Home Delivery in Online Shopping
2018
Multichannel retailers are implementing cross-shopping options such as click-and-collect with the objective of better serving their customers. When consumers shop online to multichannel retailers they usually can choose between home delivery or click-and-collect (delivery at a nearby store). In this paper we investigate the consumers’ motivations behind this choice. Our results reveal that click-and-collect is explained by higher hedonic orientation whereas home delivery is explained by convenience orientation. Immediate gratification, and perceived delivery risk do not play a significant role in the choice.