Search results for "Akka"

Kotiteatteriprojekti : teatteri toipumisen välineenä -hankkeen loppuraportti

2018

On GPU-accelerated fast direct solvers and their applications in image denoising

2015

UML Artefacts for a Blockchain-enabled Platform for Fairtrade

2021

Fairtrade-certified products have successfully entered the mainstream distribution channels mostly in developed countries, and these products are now sold in famous supermarket chains. Nonetheless, the packaging and labeling of products as “Fairtrade” commands premium pricing in the marketplace. How much of this, however, is valid and justified? Despite the reputable certification mechanisms for quality assurance, mass media reports suggest that much of the “surplus value” goes to the accreditation agencies themselves instead of the producers. This article proposes an agenda to set this right with a blockchain platform that provides “trust-free” assurances of verifiable labeling. Using an A…

Customer brand engagement : affection to brand usage intent and moderating effect of brand experience

2015

Customer engagement is a relatively new area in the marketing literature and academic research has only shortly studied the nature of customer engagement. Despite the slight research numerous work have recognized the growing attention of customer brand engagement and consequently Marketing Science Institute has listed it as one of its key research priorities. Another important research interest which highly affects to customers satisfaction and loyalty, is brand experience. The indirect effect of brand experience to the relationships between customer brand engagement and its consequences are insufficiently examined and therefore in this study brand experience is used as a moderator factor. …

Simultaneous Support for and Opposition to Brands : A Study on Brand Love and Hate - the Two Poles of Brand Polarisation

2023

This chapter discusses the drivers of brand polarisation (i.e. simultaneously loving and hating a brand). Despite its relevance for brand managers and public relations executives, brand polarisation remains heavily understudied among scholars. This study addresses the focal phenomenon by examining consumers and the role of social media within the research context. The key theoretical concepts introduced in this chapter include brand polarisation, brand attitude, brand relationships, brand love, brand hate, brand experience and social media brand communities. Using ten in-depth, semi-structured interviews, 36 loved and/or hated brands were discussed by the study participants. The findings de…

Paths to purchase : the role of the online environment and the fluctuation of customer brand engagement

2016

Customers´ paths to purchase are constantly developing due to digitalization. Online channels enable customers to guide their own decision processes more than ever. When understanding the complex buying journeys, companies can gain competitive advantage. Another current and interesting phenomena in the field of marketing lies in a fairly new concept called customer brand engagement (CBE). The nature of CBE has been studied to some extent, but further research is needed, especially on fluctuation, since most research focuses on observing CBE levels during a specific context and time. The aim of this research is to create insight into the customer decision-making process and CBE. The focus is…

The complex nature of brand relationships : interpersonal or parasocial love?

2016

Tämän tutkimuksen tarkoituksena oli tarjota syvällisempää ymmärrystä kuluttajien ja heidän lempibrändiensä välisten suhteiden luonteesta. Syvempi ymmärrys auttaa organisaatioita rakentamaan ja kehittämään omia brändejä, sekä ymmärtämään, mitä kuluttajat tuntevat brändejä kohtaan ja miksi. Tutkimus keskittyi erityisesti kahteen eri suhdetyyppiin – interpersonaaliseen ja parasosiaaliseen – sekä siihen, kumpaa näistä suhdetyypeistä tutkimus edustaa. Suhteita arvioitiin myös brändihistorian, brändiuskollisuuden ja brändirakkauden käsitteiden kautta. Tutkimuskysymykset olivat 1) liittyykö brändisuhteisiin interpersonaalisia piirteitä, 2) liittyykö brändisuhteisiin parasosiaalisia piirteitä, ja 3…

Motivational drivers of customer brand engagement and its effect on share of wallet in a social media context

2014

In recent years, many companies have used social media as part of their marketing and brand building activities. The rise of social media has strengthened the need for customer activation and engagement. Customer brand engagement offers companies multiple positive outcomes, such as satisfaction, trust, loyalty, and empowerment, which potentially facilitate successful business performance. The idea of engagement is relatively new in the marketing literature, and academic research has only minimally examined the potential for growth presented by engaging customers. However, numerous researchers have recognized the growing academic interest in customer brand engagement, as evidenced by the Mar…

Discursive Strategies to Negotiate Power Relations in Disability Services Client Juries

2020

Collaboration with clients is an efficient way to develop social services. To strengthen the possibilities for clients to influence services, client juries are established. However, collaboration in the juries is perceived as difficult because of the power imbalance inherent in the client–social worker relationship. The aim of this study was to examine how the participants negotiated power relations in client jury meetings. The data consisted of four observed disability services client jury meetings. Analysis was performed using action-implicative discourse analysis, which aims to define different communicative problems, interactional strategies, and situated ideals of communicative practic…

The joint evolution of learning and dispersal maintains intraspecific diversity in metapopulations

2021

The evolution of dispersal tendencies and of cognitive abilities have both been intensely studied. Yet little attention has been given to the question of how these two aspects may relate to each other, as a result of their joint evolution. On the one hand, learning abilities may help dispersers to cope with their new habitat. On the other hand, dispersal may sometimes reduce the need for learning, because local environments may differ in how much there is to learn. To get a better understanding of this relationship, we built an individual‐based simulation in which both learning speed and dispersal tendency were free to evolve. We found that both positive and negative correlations could evol…