Search results for "Americanization"
showing 5 items of 5 documents
Kultūras ietekme uz patērētāju rīcību mārketingā: piemērs- amerikāņu kultūras ietekme uz Eiropas biznesa kultūru
2018
Šis bakalaurs ir par kultūras ietekmi uz patērētāju uzvedību mārketinga kontekstā. Mērķis bakalaura tēzēm ir izpētīt kā kultūra ietekmē patērētāju uzvedību, ņemot vērā mārketingu un atsaucoties uz Eiropas kultūras amerakanizēšanos. Pirmais nodaļa ir teorija par kultūru un tās ietekmi uz patērētāju uzvedību mārketinga kontekstā. Otrā nodaļa satur amerikāņu kultūras ietekmes analīzi uz patērētāju uzvedību un nobeigumā trešajā nodaļā autors analizē veikto aptauju par Eiropas biznesa kultūras amerikanizēšanos. Aptaujas dalībnieki no piecām Eiropas valstīm: Latvijas, Spānijas, Vācijas, Francijas un Itālijas. Tika aptaujāti 165 dalībniki. Galvenie pētījuma secinājumi ir kopīgā piekrišana no Eirop…
From US Colony to Independent Country: The Construction of a State
2017
This chapter covers the twentieth century, when the Philippines were changed by the US colonization after a brutal war of conquest. Progress in education, medicine, urbanization and transportation was obvious, while the Americans fostered the development of a Filipino political class that was called to govern the country alongside American political ideals, as was hoped with the implementation of the Philippine Commonwealth in 1935 under president Quezon. The difficult years of the Japanese occupation gave place to an independent nation in 1946, which had to deal with the presence of US military bases during the Cold War, profound social inequalities inherited from the Spanish period, and a…
The mass migration of East European Jewry to America in Isaac B. Singer's novels and short stories
1997
From Gamble to Conformity? Academic Careers, Ethical Neutrality and the Role of ‘Professional’ Social Sciences
2019
Max Weber´s sober inventory of academic life and his prophetic vision of its ‘Americanization’ highlight the impact of societies on scientific knowledge production and academic careers. Likewise, W...
Accelerating the Americanization of Management Education
2015
The Journal of Management Inquiry astutely predicted in 2004 that the Americanization of business education would not just continue but increase. Ten years later, it is arguable that the acceleration of the Americanization of management education has exceeded all expectations. To theoretically build toward understanding how and why the American business education model has been adopted to different extents, this comparative study builds on the institutional logics perspective, arguing that different institutional logics can potentially explain the various forms and patterns of Americanization and how they are manifested in the world’s business schools.