Search results for "Appeal"
showing 10 items of 77 documents
Il diritto di difesa degli staff member nei sistemi di giustizia interna dell'Organizzazione Internazionale del Lavoro, dell'Organizzazione delle Naz…
An Enhanced Fear Appeal Rhetorical Framework: Leveraging Threats to the Human Asset Through Sanctioning Rhetoric
2015
Fear appeals, which are used widely in information security campaigns, have become common tools in motivating individual compliance with information security policies and procedures. However, empirical assessments of the effectiveness of fear appeals have yielded mixed results, leading IS security scholars and practitioners to question the validity of the conventional fear appeal framework and the manner in which fear appeal behavioral modeling theories, such as protection motivation theory (PMT), have been applied to the study of information security phenomena. We contend that the conventional fear appeal rhetorical framework is inadequate when used in the context of information security t…
New insights into the problem of software piracy: The effects of neutralization, shame, and moral beliefs
2012
Software piracy is a major economic concern for organizations. Previous research indicates that neutralization, a form of rationalization, can help explain software piracy intentions. However, a knowledge gap exists in our understanding of which neutralization techniques most influence software piracy intention. To address this gap, we developed a model that explains the effects of neutralization techniques on software piracy intention. We included different types of deterrents (formal sanctions, shame, and moral belief) in our model because individuals may use neutralization techniques to mitigate feelings of guilt and shame, which, subsequently, reduce the deterrent effect. Our empirical …
Disseminating scientific research: a double-edged sword?
2017
Practitioners rarely have the time or propensity to read scientific research, and scholarly researchers seldom write for non-academic audiences. Nevertheless, both groups would probably agree that researchers could solve many problems faced by practitioners and that research is important to guide practice. This article acknowledges scientists’ failure to communicate successfully with practitioners, and discusses the main differences between academic and practitioner-oriented journals in management and business related disciplines. Author guidelines of the most prominent journals that appeal to both academics and practitioners are reviewed and discussed. A thorough literature review is also …
A multimodal analysis of facework strategies in a corpus of charity ads on British television
2013
Abstract The aim of this article is to carry out a qualitative multimodal analysis of the codification of verbal and non-verbal politeness strategies in a sub-corpus of five charity commercials aired on British television. Brown and Levinson's (1987) verbal politeness strategies are taken as a starting point together with a detailed analysis of facework that is realized through paralinguistic and extralinguistic modes of communication ( Kress and van Leeuwen, 2006 , Machin, 2010 ). In what we have identified as the problem phase of the commercial, our analysis has revealed that advertisers deliberately attempt to create threats to the viewer's positive and negative face by making him/her fe…
Destination appeal through digitalized comments
2019
Abstract Brand choice remains under review in the context of service provision. Drawing on schema theory and persuasion theory, this study tests how, in online reviews, valence (positive vs. negative), content style (general vs. specific), and destination familiarity interact and influence digital destination image (DDI) and intention to visit a tourist destination (TD). We run a 2 × 2 × 2 experimental design using a sample of 1055 TripAdvisor users. Our findings suggest that: (i) Positive (vs. negative) online reviews, specific (vs. general) online reviews, and familiarity with a destination enhance DDI and intention to visit a TD; (ii) the impact of the valence of the review on DDI and in…
Effects of message appeal and service type in CSR communication strategies
2015
Abstract Studies highlight the importance of corporate social responsibility (CSR) for companies' stakeholders. Consumers, however, are often unaware of such initiatives. Understanding how to effectively communicate socially responsible initiatives is an important challenge for both researchers and managers, who invest considerable resources in CSR initiatives. This study examines consumers' responses to two types of CSR initiatives (environment-related and employee-based) using two types of message appeals (emotional and rational) across two service types (hedonic and utilitarian). Responses provide data on consumers' awareness of CSR initiatives, attitudes toward the company, perceived co…
Inclusive Education Ideal at the Negotiating Table: Accounts of Educational Possibilities for Disabled Children Within Inter‐Disciplinary Team Meetin…
2008
The debate about whether to include all kinds of students in the general education classrooms is a current topic in the European and Scandinavian educational policy. This paper comes to grips with this topic by focusing on the process through which professionals define educational possibilities and risks for one group of children considered as special needs children. The study is based on the transcripts of four Finnish interdisciplinary team meetings in which professionals and parents negotiate for the school choices of preschool‐aged children with cochlear implants. Analysis of the data is based on the principles of qualitative discourse analytical methods of conversation. Results show th…
Using protection motivation theory in the design of nudges to improve online security behavior
2019
Abstract We conducted an online experiment (n = 2024) on a representative sample of internet users in Germany, Sweden, Poland, Spain and the UK to explore the effect of notifications on security behaviour. Inspired by protection motivation theory (PMT), a coping message advised participants on how to minimize their exposure to risk and a threat appeal highlighted the potential negative consequences of not doing so. Both increased secure behavior – but the coping message significantly more so. The coping message was also as effective as both messages combined, but not so the threat appeal. Risk attitudes, age and country had a significant effect on behavior. Initiatives seeking to promote se…
An Appeal for Implementing Social Assistance and Welfare Programs for European Children Challenged by Parental Loss
2018
The authors of this commentary, many of whom are part of a working group on social pediatrics supported by some of the European national pediatric societies member of EPA-UNEPSA, conclude that more studies are needed to cross the boundaries between disciplines, for example, looking at the inter-relationship of family life and child health and how parental loss is affecting the micro and macro level of child healthcare service systems. Therefore, this article aims to alert pediatricians to the impact of parental loss on child health and wellbeing. It emphasizes the importance of implementing preventive and social support programs for achieving health promotion and health-protective effects.