Search results for "Archetype"
showing 10 items of 34 documents
Visual Representa of a Woman in the Semiotic Landscape of the Baltic States
2014
Linguistic landscape (LL) research of nine cities of the Baltic States shows that feminine discourse is of an essential significance in the public space. This is linguistically proved by feminine person’s names in ergonyms, also by female ergonyms and graffiti themes. However, there are multi-modal advertisements reflecting women and female items in the public space, and they are to be viewed from the perspective of the semiotic landscape. There are 294 photos reflecting a woman excerpted from the LL data base to describe visual images of a woman, focusing on the archetypes and concepts on woman’s role in society. There is a semiotic landscape research method, perception of a visual identit…
Marketing Archetypes: Applying Jungian Psychology to Marketing Research
2016
In the current situation of growing information overload, individuals are gradually becoming less sensitive to traditional marketing communications. For this reason, traditional marketing research models are no longer capable of giving useful insights to management. This calls for new approaches that can grasp the inner meaning of consumer behaviors and evaluate their relevance. To this end, a new multidisciplinary approach is needed to interpret complex behavioral patterns so as to gain deeper and more effective insights into customers and to understand their behavioral patterns. In this paper, following a short introduction to the basic concepts of Jung's analytical psychology and their r…
“The archetype of the pathetic man, between objectivation and objectification”
2020
Abstract The study follows the archetype - prototype - stereotype path in the evolution of the plastic model, in order to capture the organic connection between these notions specific to iconic language. The chronology is reversed to capture a contemporary stereotype of advertising images, as a result of an apparent form of expression of female emancipation: the erotic objectification of man. Far from being just „trendy”, the visual motif has a whole history that deserves to be pointed out as the different approaches always reflect the spirit of that era.
Archetypal analysis: contributions for estimating boundary cases in multivariate accommodation problem
2013
[EN] The use of archetypal analysis is proposed in order to determine a set of representative cases that entail a certain percentage of the population, in the accommodation problem. A well-known anthropometric database has been used in order to compare our methodology with the common used PCA-approach, showing the advantages of our methodology: the level of accommodation is reached unlike the PCA approach, no more adjustments are necessary, the user can decide the number of archetypes to consider or leave the selection by a criterion. Unlike PCA, the objective of the archetypal analysis is obtaining extreme individuals, so it is the appropriate statistical technique for solving this type of…
Integrating Telemedicine Solutions with Electronic Health Records; Evaluation of Alternatives based on the Proposed Reference Architecture for Norway…
2016
This report studies the way forward for how a telemedicine solution can be integrated for exchange of data with an existing Electronic Health Record (EHR) system. The solution used an example for this report is based on a telemedicine solution for COPD patients (Chronic Obstructive Pulmonary Disease) developed in the project “Collaborative Point-of-Care Services Agder: Follow-up of COPD patients as part of the United4Health EU Project», with financial support from the Research Council of Norway. In addition, the EHR solution from DIPS ASA is used as an example of an existing system for integration. Important parameters for choosing way forward on how to are: urgency with regards to timeli…
Chile helps Chile: exploring the effects of earthquake Chile 2010
2014
Purpose– The purpose of the present paper is to explore the political discourse present in the show Chile Ayuda a Chile [Chile helps Chile] to support the survivors and victims of the last earthquake hit Chile in 2010. Based on the belief that nationalism plays a vital role in cementing the process of recovery by making survivors believe that they, after all, have a new opportunity to be on feet again.Design/methodology/approach– The visual methodology (enrooted in the analysis of content) is the chosen technique to develop five indicators which replicates the nationalist sentiment of Chileans post-disaster context. The archetype of nationalism is activated whenever the community is in dang…
The Power of Literature to Decipher the Archetype of Lone-Wolf
2021
The Soviet Union collapse marked the end of the Cold War and the rise of the US as the only superpower, at least until 9/11, a foundational event where four civil aeroplanes were directed against the commercial and military hallmarks of the most powerful nation. Terrorism and the so-called War on Terror characterized the turn of a bloody century whose legacy remains to date. The chapter explores the dilemmas of lone-wolf terrorism from the lens of literature as well as cultural theory. The authors hold the thesis that terrorism activates some long-dormant narrative forged in the colonial period respecting to the “non-Western other.” Having said this, the chapter dissects the plot of some no…
Mentoring of new teachers as a contested practice: Supervision, support and collaborative self-development
2014
Abstract This article examines contested practices of mentoring of newly qualified teachers within and between Australia (New South Wales), Finland and Sweden. Drawing on empirical evidence from a variety of studies, we demonstrate three archetypes of mentoring: supervision, support and collaborative self-development. Using the theory of practice architectures, we show that (1) these three forms of mentoring represent three different projects: (a) assisting new teachers to pass through probation, (b) traditional mentoring as support, and (c) peer-group mentoring; and (2) these different projects involve and imply quite different practice architectures in the form of different material-econo…
The War on Terror
2019
9/11 has changed the world in many senses. It introduced not only fear in the contemporary society, but also ignited the counter-reaction to the US in what G. W Bush dubbed as “War on Terror”. This chapter centers on a philosophical discussion that relates the international geopolitics with the sociology of terrorism. Basically, the archetype of 9/11 has woken the interests of many scholars though, to date, it is ideologically inspired. Paradoxically, while much attention was paid on the archetype of 9/11 as a founding event that subordinated other similar events, less understanding of the issue scholars have. This chapter places the war on terror and 9/11 under the critical lens of scrutin…
TOWARDS THE DECARBONIZATION OF THE EU BUILDING STOCK: AN INTEGRATED BUILDING STOCK RENOVATION MODELING APPROACH
2020
In Europe, the residential building stock is responsible for about 40% of the energy demand and about 36% of the CO2 emission at global level. Considering that almost 70% of the existing building stock will still be used in 2050, a long-term vision is needed to align with future challenges to avoid having significant increases in carbon emissions. The European policymakers have a long-recognized potential energy saving associated with the renovation of the existing building stocks, as demonstrated by the directives on the Energy performance of buildings (EPBD), introducing also the need to developed an integrated buildings design approach with environmental analysis. The purpose of this the…