Search results for "Association."

Processus d'évaluation de l'extension de marque par le consommateur : conception et validation d'un modèle de décomposition

2004

International audience; L'objectif de cet article est de montrer qu'il existe, au-delà du transfert de valeur de la marque, un transfert de valeur dû au produit en extension dans l'évaluation de l'extension de marque. Sur la base de la confrontation de trois champs de recherche rarement associés et complémentaires, nous proposerons le recours à deux déterminants de l'évaluation de l'extension de marque : le fit association et le fit contexte. Dans le cadre d'une étude empirique dans le domaine alimentaire, nous mettrons en évidence la supériorité du pouvoir explicatif de ces indices par rapport à la typicalité ainsi que le rôle modérateur de l'expertise. Les implications de l'étude sur l'ex…

Evolution of nurses' social representation of hospital hygiene: From training to practice

2011

Nurses' social representations of hospital hygiene were analyzed. A cross-sectional method was used to compare and analyze the social representations of the concept domain of "hospital hygiene" across three independent groups of participants (N=744). The groups included: (a) professional nurses (N=114); (b) student nurses (N=315); and (c) psychology students (N=315). Comparisons were drawn: (a) between professionals and students; and (b) between student nurse cohorts at three different levels (years) of training. The results show an ongoing evolution of the social representations of hospital hygiene during training and in the course of professional practice. The representation of hospital h…

Geneza ruchu ziomkowskiego w Niemczech Zachodnich (1947–1949) a źródła rewizjonizmu zachodnioniemieckiego

2018

The homeland association movement in Germany is an important element of the social and political landscape of that country. The importance of this movement and its influence upon the political system of Germany underwent evolution. The greatest importance – in social aspect, but also in political aspect – characterised the initial twenty-year period of the existence of the Federal Republic of Germany, i.e. the years 1949–1969. Numerous connections that the movement leaders had with political parties, along with the participation in holding power (the representatives of the movement sat in federal governments as well), stood as evidence that the expelled and their organisations had tangible …

Assessment of Microstressors in Adults: Questionnaire Development and Ecological Validation of the Mainz Inventory of Microstressors

2020

Background Many existing scales for microstressor assessment do not differentiate between objective (ie, observable) stressor events and stressful cognitions or concerns. They often mix items assessing objective stressor events with items measuring other aspects of stress, such as perceived stressor severity, the evoked stress reaction, or further consequences on health, which may result in spurious associations in studies that include other questionnaires that measure such constructs. Most scales were developed several decades ago; therefore, modern life stressors may not be represented. Ecological momentary assessment (EMA) allows for sampling of current behaviors and experiences in real…

Creating Implicit Measure Stimulus Sets Using a Multi-Step Piloting Method

2023

The effect of arbitrary stimulus selection is a persistent concern when employing implicit measures. The current study tests a data-driven multi-step procedure to create stimulus items using a combination of free-recall and survey data. Six sets of stimulus items were created, representing healthy food and high sugar items in children, adolescents, and adults. Selected items were highly representative of the target concepts, in frequent use, and of near equal length. Tests of the piloted items in two samples showed slightly higher implicit measure–behavior relations compared to a previously used measure, providing preliminary support for the value in empirically based stimulus selection. Fu…

Lexical Substitution and Paraphasia in Advanced Dementia of the Alzheimer Type

2017

Abstract The paper presents the case study of lexical selection in Alzheimer-type dementia. Lexical substitutions in poem recitation and conversations of a Russian speaker, who suffered Alzheimer-type dementia, were analyzed on the background of the lexical retrieval and slip-of-the-tongue phenomena. The classification of the substitutions is worked out on the basis of the links between a target word and its substitutions. The current context plays an essential role as natural priming for a substitution in a poem recitation. Some words have predisposition to be lost; the units belong to the figurative language or to the category of infrequent lexemes. In conversation, the patient masked fai…

Sana-assosiaatioverkkojen koheesion yhteys ryhmädynamiikkaan

2016

Tässä pilottitutkimuksessa selvitettiin sana-assosiaatioiden koheesiota ryhmissä. Tarkoituksena oli selvittää, löytyykö yhtenäisyyttä ryhmän keskinäisen toimeen tulemisen välillä ja sen suhteen, kuinka ryhmät assosioivat sanoja. Assosiaatioiden koheesion mittaamisessa käytettiin pohjatietona muistiteorioita ja verkkoteoriaa. Koehenkilöt olivat Jyväskylän yliopistossa järjestetyn kurssin oppilaita, jotka jakaantuivat ryhmiin. Kurssin aluksi ensimmäiset assosiaatiotehtävät teetettiin oppilailla. Kurssin loputtua he tekivät kaksi uutta tehtävää sekä ensimmäiset tehtävät, jotta osalle tehtävistä saatiin kaksi eri mittauspistettä. Kurssin oppilaat sekä vetäjät täyttivät kurssin loputtua ryhmän k…

Transnational responsibilities and multi-sited strategies : voluntary associations of Somali diaspora in Finland

2013

Verkostot, paikallisuus ja eriarvoisuus

2012

The marketplace vulnerability of low-income unbanked consumers : a developing country perspective

2018

Financial exclusion is recognised as an important element of socio-economic inequality where economically vulnerable groups are excluded from basic financial services. The issue of financial exclusion is mainly concentrated in the world’s developing countries. However, research on the issue of financial exclusion in the field of marketing as well as from the perspective of unbanked consumers is lacking. Although financial exclusion impedes low-income consumers’ welfare, there is a shortage of wellbeing related studies on low-income consumers in the context of developing countries. This doctoral dissertation aims to investigate the ways in which low-income unbanked consumers experience vulne…