Search results for "Audiences"

showing 4 items of 14 documents

A Relational Approach to How Media Engage With Their Audiences in Social Media

2022

People are increasingly turning to social media for their news and for sharing and discussing news with others. Simultaneously, media organizations are becoming platform-dependent and posting short forms of their news on their social media sites in the hope that audiences will not only consume this news but also comment on and share it. This article joins other media and journalism studies exploring this phenomenon through a relational approach to media audiences to better understand how media organizations, particularly newspapers, are cultivating relationships with audiences via social media. Drawing on public relations theory about organization–public relationships, the article examines …

julkinen keskusteluuutisetrelational approachverkkokeskustelusocial mediasosiaalinen mediaddc:070yleisösuhdetoimintaInteractive electronic MediaCommunicator Research Journalismsitouttamineninteraktive elektronische MedienNews media journalism publishingnews disseminationCommunicationmediamedia organizationsCommunication. Mass mediakohderyhmätorganization–public relationship strategiesKommunikatorforschung JournalismusP87-96audiencesmediayhtiötjournalismiPublizistische Medien JournalismusVerlagswesenverkkoviestintäaudiences; engagement; media organizations; news dissemination; organization-public relationship strategies; relational approach; social mediaengagement
researchProduct

Post-Publication Gatekeeping Factors and Practices: Data, Platforms, and Regulations in News Work

2023

The gatekeeping literature has turned to look at the factors and practices that shape gatekeeping in the post-publication environment, i.e., after news has entered circulation. This article adds to the discussion and argues that news workers share gatekeeping power in the post-publication environment with audiences, platforms, and regulations. Further, this study extends the post-publication gatekeeping framework and considers it in the context of datafication. The article aims to broadly understand how (audience) data is part of editorial decision-making in news media from news workers’ perceptions. The current study was conducted by interviewing news workers from three Finnish news organi…

news workersuutisettoimittajat (media)Communicationpäätöksentekososiaalinen mediatoimitustyöaudiencesyleisödataplatformsregulationsgatekeepingjournalismidataficationMedia and Communication
researchProduct

Taking a Break from News : A Five-nation Study of News Avoidance in the Digital Era

2021

This article comparatively examines news avoidance in a rapidly changing media environment. We utilize findings from a large dataset of 488 in-depth interviews with media consumers, conducted in Argentina, Finland, Israel, Japan, and the US. We aim to make a contribution to the study of news avoidance by providing a comprehensive and nuanced understanding of the drivers, practices, and patterns of news avoidance as they occur in and are shaped by a variety of national contexts. We argue that news avoidance is shaped not only by individual characteristics, but is also manifested and performed as part of specific time frames and socio-cultural factors. We distinguish two drivers of intentiona…

uutisetDigital eramediankäyttöyleisötutkimusCommunication05 social sciencesMedia studiesmediaympäristö050801 communication & media studieskansainvälinen vertailu0506 political scienceaudiencesyleisö0508 media and communicationscross-national researchPolitical scienceCross-national research050602 political science & public administrationnews consumptionJournalismkvalitatiivinen tutkimusdigitalisaatioNews avoidancequalitative researchQualitative research
researchProduct

Brand Hijacked : Why Campaigns and Hashtags are Taken over by Audiences

2018

yleisöbrändithijackingkäyttäjätTwittersosiaalinen mediahashtagitaihetunnisteetkaappausaudiences
researchProduct