Search results for "Augmented reality"

Augmented Reality Applications in the Transition Towards the Sustainable Organization

2016

Business companies are increasingly aware that the world where they operate in is facing increasing environmental, economic and social challenges, thus there is a trend in most companies to align their processes and services with a sustainability agenda. Customers, shareholders, financial partners, governmental agencies, NGOs, globalization and internationalization of environmental and social standards exert new pressures on them to do so. Industry is widely recognized as being essential for wealth creation and development, although it is at times considered a source of environmental degradation and social concerns. Thus, industry must play an important role for the transition towards the s…

AR METHODS FOR THE VISUALIZATION OF THE LOST MARBLE “TRIBUNA” IN THE MAIN APSE OF THE CATHEDRAL OF PALERMO

2022

Abstract. In recent years research works have shown that augmented reality tools can offer effective support for the dissemination of architectural heritage, when integrated into the information data extracted with surveying and representation tools and further data from other sources, e.g., history.The development and permanent updating of software platforms dedicated to augmented reality, i.e., Apple's ARKit and Google's ARCore, as well as the introduction of new features, offer today affordable support for the development of AR solutions.Some operational difficulties are due to the rapid and constant evolution of the technologies; the available solutions can be compared to prototypes and…

Virtual and Augmented Reality in Liver Surgery.

2019

MIME: A Mixed-Space Collaborative System with Three Immersion Levels and Multiple Users

2018

Shared spaces for remote collaboration are nowadays possible by considering a variety of users, devices, immersion systems, interaction capabilities, navigation paradigms, etc. There is a substantial amount of research done in this line, proposing different solutions. However, still a more general solution that considers the heterogeneity of the involved actors/items is lacking. In this paper, we present MIME, a mixed-space tri-collaborative system. Differently from other mixed-space systems, MIME considers three different types of users (in different locations) according to the level of immersion in the system, who can interact simultaneously – what we call a tri-collaboration. For the thr…

In vivo versus augmented reality exposure in the treatment of small animal phobia: A randomized controlled trial

2016

Although in vivo exposure is the treatment of choice for specific phobias, some acceptability problems have been associated with it. Virtual Reality exposure has been shown to be as effective as in vivo exposure, and it is widely accepted for the treatment of specific phobias, but only preliminary data are available in the literature about the efficacy of Augmented Reality. The purpose of the present study was to examine the efficacy and acceptance of two treatment conditions for specific phobias in which the exposure component was applied in different ways: In vivo exposure (N = 31) versus an Augmented Reality system (N = 32) in a randomized controlled trial. “One-session treatment” guidel…

Virtual and augmented reality: Advancing research in consumer marketing

2020

Abstract Virtual reality (VR) and augmented reality (AR) technologies are having a profound impact on a variety of marketing practices and are attracting increasing attention from marketing researchers. In this article, we review developments in VR/AR applications and research in the area of consumer marketing. We propose a conceptual framework for VR/AR research in consumer marketing that centers around consumer experiences provided by VR/AR applications along the customer journey and the effectiveness of such applications, and delve into the key concepts and components of the framework. Next, we provide a comprehensive overview of VR/AR applications in current practices and extant researc…

Consumer behavior with augmented reality in retail: a review and research agenda

2021

Driven by the rapid technological development and adoption of augmented reality (AR) in retail, academic research has grown rapidly. Our purpose is to understand the reasons why consumers use augmented reality in retail and what outcomes retailers can expect. This study presents a systematic literature review and summarizes the current empirical knowledge on consumer behavior with AR in retail. This topic remains scattered between various literature streams showing that the potential of AR to create value for consumers lays in its ability to generate utilitarian and hedonic value, to improve decision-making, and to enhance personalization of the virtual self. Then, this study warns about ne…

The emperor’s new clothes : self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes

2023

Purpose Virtual try-on (VTO) technology offers an opportunity for fashion and beauty brands to provide enriched self-explorative experiences. The increased popularity of VTOs makes it urgent to understand the drivers and consequences of the exploration of styles in VTO contexts (herein called self-explorative engagement). Notably, little is known about the antecedent and outcomes of the personalized self-explorative experience central to VTOs. This paper aims to fill this knowledge gap. Design/methodology/approach An online quasi-experiment (N = 500) was conducted in the context of fashion and beauty VTOs. Participants were asked to virtually try on sunglasses or lipsticks and subsequently…

Virtual and Augmented Reality in Medical Education and Training

2019

Virtual and Augmented Reality (VR & AR) with its various computer-based virtual simulations and teaching aids have already begun to transform the medical education and training. The use of virtual labs and anatomy lessons including the use of Virtual Learning Environments (VLEs) as in the delivery of lectures and surgery operations are explored. The purpose of this chapter is to promote the role of VR & AR in the context of medical education as an innovative, effective, and cost-reasonable solution for the provision of better and faster practical training. This chapter overall investigates and explores the potential of VLEs in terms of the necessary concepts and principles that allo…

Augmented Reality-Based Training Systems for Teaching Health and Safety Procedures in Construction

2019

Traditional teaching methods are not always efficient, especially in areas where the concepts to teach relate to physical work that must be done outside the classroom. This is the case of the construction sector, where the teaching of safety procedures is crucial to reduce the number of accidents, but traditional methods fail to highlight the importance of these procedures. The use of computer simulation through new technologies such as augmented reality (AR) can engage more students in order to better understand the concepts. In addition, they can visualize virtual elements superimposed on the real world to simulate the real situations they will later face in construction. This chapter dea…