Search results for "Awarene"

Celebrity endorsement: influence of fan identification and brand collision on brand awareness and perceived value

2020

El deporte es un fenómeno social y económico en continua expansión, que contribuye a la prosperidad y la solidaridad en los países desarrollados (Aragonés, 2014). Ha sido reconocido por el Comité Olímpico Internacional como una herramienta para el fomento de la paz y las relaciones entre diferentes culturas. En relación a su vertiente económica, sobre la que se centra la presenta tesis doctoral, los ingresos generados fueron de 127 millones de euros en 2015, tal y como habían señalado las previsiones (PWC, 2011) y dio empleo a 1.700 millones de europeos en 2016 (Eurostat, 2018). Además, dada su pujanza y crecimiento en las últimas décadas, la industria del deporte ha sido objeto de interés …

Brand impact on purchase intention. An approach in social networks channel

2012

Networks are an exciting new channel that brands should use for promoting a more participatory and proactive context with a user, increasingly elusive and restrictive, that takes decisions based on the impulses generated by networkers. We propose a model adapted to the reality studied and composed by several models and theories that have got widespread support in the literature. In this paper, the goal is threefold, in response to a consumer perspective: (i) measuring the efficiency, in social networks, of the constructs selected  regarding the attitude towards network and the intention to use, (ii) measuring the influence of attitude toward the net in the attitude toward the brand in terms…

Customer-based brand equity building

2016

The marketing literature suggested that customers are adding incremental value to a product by its brand, conceptualizing this phenomenon in terms of brand equity. This article is a contribution to this area of study as it provides a new understanding of the process of brand equity building, when approached from the customer point of view. The empirical research is centred on the hospitality industry, more specifically, upscale (i.e. four- and five-star) hotels in Croatia. The data were collected from 475 guests in 24 upscale hotels. The results reveal that image and loyalty exert a direct impact on the overall brand equity, while the influence of trust and affective commitment is mediated…

Use of hierarchical Bayesian framework in MTS studies to model different causes and novel possible forms of acquired MTS

2015

Abstract: An integrative account of MTS could be cast in terms of hierarchical Bayesian inference. It may help to highlight a central role of sensory (tactile) precision could play in MTS. We suggest that anosognosic patients, with anesthetic hemisoma, can also be interpreted as a form of acquired MTS, providing additional data for the model.

Intelligent eye

2010

This paper describes Intelligent Eye, a mobile phone interactive leisure guide that offers location-based multimedia information. The information offered is related to the user's position, so the main goal of this work is the development of an efficient system to detect where the user is pointing his/her camera at by means of a content-based image retrieval algorithm (CBIR). The CBIR procedure uses color histograms in the HS color space extracted from images, and employs Kullback-Leibler divergence as the similarity measure. Intelligent Eye can be used in a wide range of camera-equipped mobile phones; however, efficiency is improved if GPS data is available. In order to outperform other sys…

5G V2V Communication With Antenna Selection Based on Context Awareness: Signaling and Performance Study

2022

Enhanced vehicle-to-everything (eV2X) communication is one of the key challenges to be addressed by the fifth generation (5G) of cellular mobile communications. In particular, eV2X includes some 5G vehicular applications targeting fully autonomous driving which require ultra-high reliability. Although vehicular communications are by default assumed between single antennas located on the roof of the transmitter and receiver vehicles, prior art has shown that there are other antenna positions more suitable for V2X communication, depending on the specific communication context. Antenna selection can be used in this case to select one specific antenna or a subset of them better suited for a cer…

The effects of perceived CSR and ecological awareness on purchase decisions in Poland

2017

How can mega events and ecological orientation improve city brand attitudes?

2014

Purpose – The purpose of this study is to examine to what extent emotional experiences lived in mega-events and ecological orientation of citizens could act as direct antecedents of city brand attitude improvements. In addition, it addresses the effect in terms of a perceived quality of life that a city brand consolidation would be able to bring the citizens of a particular place. Cities must manage and administer their geographical territories as if they were brands, seeking to increase the benefits to society. Design/methodology/approach – An empirical study was performed by collecting information from 398 residents of Aguascalientes (Mexico) during the National Fair of San Marcos in 201…

A successful way for performing nutritional nursing assessment in older patients

2008

Aim.  The aim of this study was to obtain increased knowledge and understanding about what can be promoting and facilitating for nurses to perform nutritional nursing assessment in older patients. Background.  The frequency of older patients at nutritional risk or suffering from undernutrition is high in hospitals. Studies have shown frequent lack of awareness about signs of undernutrition as all patients are, for example, not weighed. Nurses’ descriptions about nutritional problems have also been found to be often vague and unspecific. Design.  A qualitative design was used. Methods.  Ten conveniently chosen registered nurses, working with older patients in two hospitals in western Sweden …

Social representations and brand positioning in the sporting goods market

2013

Abstract This paper examines the use of social representations as a strategic tool to understand better and measure how consumers arrive at their identification of brand positioning (legitimacy and differentiation) in the brand's market. By considering the market as co-produced by brands and consumers (‘B&C approach’), this study classifies free-word associations connected to the brands into units of meanings, which constitute the core of a brand's market. We applied this tool to the four main brands in the French sporting goods market (i.e., Nike, Adidas, Reebok and Puma). Results show that the differentiation of brand positioning depends on legitimate elements of the market, such as adver…