Search results for "Awareness"

Brand Perception and Its Relation to Perceived Performance of a Public Sports Service

2015

In sport context, many contributions are involved in the perception of quality and satisfaction in sport services, but in regards to brand perception, such studies are much less common. Virtually no work is aimed at brand awareness of sports services. In the book chapter the authors expose a case study that analyze the users perception of the image of the service and is related to some performance indicators such as quality of service, satisfaction and future intentions. Data analysis is performed using structural equations and measurement scales adapted to sports facilities. The results of this study show that quality is explained by congruence with a high percentage of variance (76.6%), t…

Determinants of Consumer's Buying Behavior for digital products in Trade Fair

2019

The purpose of this study is to examine the factors which have an effect on the intention to shop digital products at the India International Trade Fair. The study comprises both qualitative and quantitative analysis of the buying behaviour of consumers who visit trade fair. For this, a sample of 160 respondents has been taken by using non-random convenience sampling method. The key factors, i.e., value for money (price and quality), brand awareness and service utility were identified and analysed through the use of factor analysis. Findings point out that value for money and brand awareness are the most important variables that influence decision of consumers to shop at trade fair. The stu…

Can advanced technology affect customer-based brand equity in service firms? An empirical study in upscale hotels

2016

Purpose– The purpose of this paper is to empirically test the impact of perceived information and communication technology (ICT) on creation of brand equity within service firms, more specifically upscale hotels. The relationships between ICT and three brand equity dimensions, i.e. brand image, perceived quality, and brand loyalty are examined.Design/methodology/approach– The empirical research was conducted in 20 upscale hotels in Rome-Italy, collecting data from 335 guests.Findings– Advanced ICT directly influences perceived quality and image, while the impact of ICT on loyalty is mediated by perceived quality. Additionally, positive and significant relationships are found between the thr…

A Context Aware Learning Application for Communities of Service Technicians

2016

The gathering of knowledge and competences needed to accomplish work related tasks is carried out in several ways. It can be done, planned in the long term to brace oneself for a new area of responsibility or in the short term to prepare for a concrete forthcoming task or while working on a task. The latter two happen quite often at the workplace. In this paper, we present a context aware mobile application supporting workplace learning of service technicians working at different locations including customer service. The originality of the presented application lies in the combination of the question a answering concept with the microlearning concept and in the context awareness of the appl…

A Multi-channel Communication Framework

2013

We present a modular framework for a business-to-customer communication service integrating several communication channels. Using such a service it is possible to find hidden relationships between messages and thus collect more customer-related data. The framework core is a message-conversion engine capable of converting channel-independent abstract messages into concrete messages and vice-versa. The conversion process is context-dependent. The context consists of formally described communication channel characteristics and user preferences. The framework is based on semantic technologies due to a balance between their expressive power, reasoning properties, and existence of production-qual…

Education in Soil Science: the Italian approach

2017

The Italian Society of Soil Science (SISS) was founded in Florence on February 18th, 1952. It is an association legally acknowledged by Decree of the President of the Italian Republic in February 1957. The Society is member of the International Union of Soil Sciences (IUSS) of the European Confederation of Soil Science Societies (ECSSS) and collaborates with several companies, institutions and organizations having similar objectives or policy aspects. SISS promotes progress, coordination and dissemination of soil science and its applications encouraging relationships and collaborations among soil lovers. Within the SISS there are Working Groups and Technical Committees for specific issues o…

Towards a landscape scale management of pesticides: ERA using changes in modelled occupancy and abundance to assess long-term population impacts of p…

2015

Pesticides are regulated in Europe and this process includes an environmental risk assessment (ERA) for nontarget arthropods (NTA). Traditionally a non-spatial or field trial assessment is used. In this study we exemplify the introduction of a spatial context to the ERA as well as suggest a way in which the results of complex models, necessary for proper inclusion of spatial aspects in the ERA, can be presented and evaluated easily using abundance and occupancy ratios (AOR). We used an agent-based simulation system and an existing model for a wide-spread carabid beetle (Bembidion lampros), to evaluate the impact of a fictitious highly-toxic pesticide on population density and the distributi…

An assessment of regulation, education practices and socio-economic perceptions of non-native aquatic species in the Balkans

2021

Alongside climate change, the introduction of non- native species (NNS) is widely recognized as one of the main threats to aquatic biodiversity and human wellbeing. Non-native species and biodiversity are generally low priority issues on the political agendas of many countries, particularly in European countries outside the European Union (EU). The objectives and tasks of this study were to address the policy regulation, education level, education practices, and socioeconomic perceptions of NNS in the Balkans. A questionnaire based survey was conducted in Albania, Bosnia and Herzegovina, Montenegro, North Macedonia and Turkey (Balkan EU candidate and potential candidate members), in Croatia…

Multisensor Data Fusion in Pervasive Artificial Intelligence Systems

Intelligent systems designed to manage smart environments exploit numerous sensing and actuating devices, pervasively deployed so as to remain invisible to users and subtly learn their preferences and satisfy their needs. Nowadays, such systems are constantly evolving and becoming ever more complex, so it is increasingly difficult to develop them successfully. A possible solution to this problem might lie in delegating certain decisions to the machines themselves, making them more autonomous and able to self-configure and self-manage. This work presents a multi-tier architecture for a complete pervasive system capable of understanding the state of the surrounding environment, as well as usi…

Context-awareness for multi-sensor data fusion in smart environments

2016

Multi-sensor data fusion is extensively used to merge data collected by heterogeneous sensors deployed in smart environments. However, data coming from sensors are often noisy and inaccurate, and thus probabilistic techniques, such as Dynamic Bayesian Networks, are often adopted to explicitly model the noise and uncertainty of data. This work proposes to improve the accuracy of probabilistic inference systems by including context information, and proves the suitability of such an approach in the application scenario of user activity recognition in a smart home environment. However, the selection of the most convenient set of context information to be considered is not a trivial task. To thi…