Search results for "Backchannel"

Communication structure and collective actions in social media

2010

In this paper I present results a study of different types of social media communication and networking channels that allow for collective action (CA): Twitter, Jaiku / Qaiku, Ning and Facebook. My preliminary findings indicate, that the visual outlining and the structure of communication create different kinds of collectivity and collective actions. A status stream is effective for simple and fast repetitive mass actions and for individual mass broadcasting, while channels and threads are needed as a backchannel for more complicated, coordinated and iterative tasks and support a sense of community. When planning collective action on the Internet, ranging from citizen participation to marke…