Search results for "Brandi"

Communicating Corporate Social Responsibility – Brand management

2007

Corporate action is subject to more scrutiny than ever. An attempt to legitimize the corporate role is seen in corporate social responsibility as a part of a triple bottom line framework. Corporate principles are communicated in various forms to a wide set of stakeholders. Ideally, what is communicated in terms of principles is also seen in business practice. In cases where the principles and actions differ, the platform for creating a brand territory is limited. The communication platform is affected by, for example, corporate documents, actions and media perceptions. The studied cases, from the construction industry, illustrate how media portrays business conduct. It shows that the corpor…

FIFAn valtapeli : Etelä-Afrikan jalkapallon MM-kisat 2010 keskitettynä mediaspektaakkelina

2014

Nykyisiä miesten jalkapallon MM-kisoja voi kutsua keskitetyiksi mediaspektaakkeleiksi. Ne ovat myös merkittäviä vallankäytön areenoita. Kansainvälinen jalkapalloliitto, kisaisäntä ja televisio muodostavat jalkapallon MM-kisojen tuotanto- ja valtakoneiston. Miten valta toimii jalkapallon MM-kisoissa? Millaisia strategioita valtakoneistolla on rakenteiden uusintamiseksi ja omien etujensa ja intressiensä edistämiseksi? Mitä valta tekee näkyväksi ja mitä se jättää näkymättömäksi? FIFAn valtapeli on Suomen ensimmäinen väitöskirjatason tutkimus jalkapallon MM-kisoista. Se tarkastelee vuoden 2010 Etelä-Afrikan kisoja tuotantokoneiston näkökulmasta kriittisesti, monitieteellisesti ja erilaisia aine…

SPORT CITY BRANDING OF A MID-SIZED CITY IN FINLAND

2016

Zbog rastuće globalne konkurencije među gradovima brending je od nedavno postao važan element gradskih strategija. Rad prikazuje kako dionici marke doživljavaju sportsku marku Jyväskyläe, grada srednje veličine u Finskoj. Autori su proveli dubinske intervjue s jedanaest gradskih dužnosnika i sportskih menadžera koji su utjecali na sportsku marku grada Jyväskyläe. Prema rezultatima istraživanja, ispitanici smatraju kako Jyväskylä ima snažan imidž grada sporta. On počiva na sportskom obrazovanju, sportskim događanjima, jakim sportskim klubovima i aktivnom građanstvu. Rezultati pokazuju da bi sport, a posebno sportska događanja, mogli biti ključan element u razvoju imidža marke grada Jyväskylä…

Matkustamohenkilökunnan merkitys brandin tekijänä : case: Finnair

2002

The Role of Corporate Social Responsibility and Its Influences on Vietnamese Small and Medium-sized Enterprises (SMEs) in Ho Chi Minh City

2020

In the new era, the importance of Corporate Social Responsibility (CSR) for business organizations is a matter of primary concern and has been researched by scholars around the world. Interest in CSR in business enterprises is often neglected due to its high-cost factor and the enterprises only focused on its operations and profitability for the existence of a business. If the enterprises have a good CSR policy within their development strategy, they will attain greater success. It was deemed that the empirical study adopted a descriptive survey method, 103 data samples were selected from the SMEs for analysis. The results indicated that SME management who adopted and implemented CSR polici…

Huoli kuvasta : merkitys, mieli, materiaalisuus

2017

This research is a hybrid of a monograph and a multiple-article dissertation. Its theoretical starting point is a phenomenologically based view of the being of the image, in which Georges Didi-Huberman´s work plays a central role. For him, as well as for Mieke Bal, a historical work of art is never only in the distant past only but also exists in the present actuality. This makes the temporality of the Image extremely complex. The Image can be encountered only “pre-posterously” (Bal) or by reading it “against the grain” (Didi-Huberman). The Image is necessarily anachronistic; it is not in time but opens up time. This fact should be taken into account not only in art history, but also in art…

Tattoo branding

2018

Questo contributo indaga una pratica specifica di quelle che riguardano la body modification: il branding, ovvero la marchiatura a fuoco del corpo. Si confronta questo fenomeno con quello del tatuaggio tradizionalmente inteso, dal punto di vista espressivo (modelli di corpo, forme della marchiatura) e dei significati sociali connessi (valorizzazioni sociali e storiche della marchiatura a fuoco), con un confronto anche con altre pratiche di marchiatura a fuoco (su cose e animali).

Yhteisöllisyys uskollisuuden huipentumana : yhteisöllisyyden käsite teleoperaattorialalla

2010

Teleoperaattorialalla kilpailu asiakkaista on kovaa. Ala on dynaaminen ja muuttuu suurella nopeudella jatkuvasti. Prospektien houkuttelu asiakkaiksi ja uusien asiakkuuksien solmiminen on huomattavasti kalliimpaa yrityksen näkökulmasta kuin vanhojen asiakkaiden säilyttäminen. Haasteena alalle onkin se, miten jo olemassa olevista asiakkaista saataisiin uskollisia. Määräaikaisuudet ovat usein käytetty ratkaisu, mutta ne eivät saa asiakasta sitoutumaan kokonaisvaltaisesti. Jos asiakas saataisiin vietyä uskollisuuden ”yli”, asiakasyhteisöön saakka, yritys olisi vahvoilla. Tämä tutkimus selvittää sitä, onko teleoperaattoreista puhuttaessa olemassa yhteisöllisyyttä, mistä se rakentuu ja miten siih…

Äänen retoriikka lastenmainoksissa : musiikki, äänitehosteet ja puheen ei-kielelliset elementit vaikuttamisen välineinä

2013

Branding4Resilience. Esplorare e co-progettare i territori interni

2022

I territori interni e le aree marginali sono un tema noto per le discipline del progetto e un problema discusso non solo in Italia ma in tutta Europa. Secondo EUROSTAT (2020) circa il 58% della popolazione europea vive e lavora in aree rurali o scarsamente abitate e in aree dalla densità limitata. Squilibri e disparità nelle politiche sono osservabili a livello regionale e spesso mancano approcci sistemici in grado di affrontare il problema della marginalità tenendo insieme approcci strategici e azioni locali. Specialmente in seguito alla pandemia questa situazione si è acuita e i territori interni faticano a rispondere alle grandi sfide attuali, con particolare riferimento al clima. Come c…