Search results for "Business Administration"
showing 10 items of 1304 documents
Appropriation du marketing par le secteur des arts et de la culture
2010
International audience; "
L’impact de l’incongruence d’un produit culturel nouveau sur l’acceptabilité d’une innovation artistique : un cadre théorique
2018
In this research, we agree with the definition of artistic innovation as a new product/service (or a new feature of a product/service) that breaks existing artistic conventions. As a result, artistic innovations can be perceived as incongruous by consumers. Congruence/incongruence expresses a correspondence or a non-correspondence between two entities, which can be an object and the schema that it evokes (Meyers-Levy and Tybout, 1989) and/or two or more elements contained in an object (Mandler 1982). On theother hand, a perception of incongruence may elicit a feeling of dissonance in people, relying on the theory of cognitive dissonance. This defines it like the negative affective state cau…
Criteria for Selecting Restructuring Strategies for Distressed or Declining Enterprises
2005
This paper seeks to determine the criteria for choosing restructuring strategies for declining or distressed enterprises. First, the paper differentiates between different stages of decline and different levels of distress, of which bankruptcy is an application. Second, it reviews the different forms of restructuring appearing in the academic literature. Third, it formalizes a descriptive model of determining restructuring applicable to distressed and declining enterprises. Specifically, the selection of a restructuring strategy is influenced not only be general restructuring criteria (firm-specific factors, the environment and characteristics of different restructuring) but also by the dec…
Analyse du Comportement du Consommateur dans le Domaine Culturel
1997
La Gratuité dans le Domaine Culturel : Etude des Représentations des Bénéficiaires dans les Musées et Monuments Français
2003
The drivers of small independent retailers' competitive behaviour
2022
DCG épreuve 4: droit fiscal
2016
National audience; no abstract
Dynamique concurrentielle entre une méta-organisation et l'un de ses principaux membres : le cas FIFA/UEFA
2022
Dynamique concurrentielle des petits distributeurs indépendants en milieu urbain : une dynamique bien peu concurrentielle !
2020
International audience