Search results for "Business Administration"

To be or not to be a brand: the author name

2019

International audience; The aim of this research is to determine whether or not the author name is of the same nature as a brand namein readers’ eyes, in order to understand whether there is a limit, a boundto the scope of the branding concept. The case of the literary fiction writer is especially interesting since literature is on the boundary between commerce and the arts, and accordingly on the boundary of the profane and the sacred, given the sacralization process from which the arts have benefited since the sixteenth century. To this end, aqualitative studywas conductedamong 18 regular readersin France. The findings of the studys how that, although the author name (the signature) plays…

Notions de guérison et d’auto-guérison

2022

Comparaison Balanced Scorecard - Navigator

2008

Cet article a pour objectif de décrire et de comparer deux modèles de tableaux de bord stratégique : le modèle Anglo-Saxon, connu sous le nom de Balanced Scorecard et le modèle Scandinave, dont l'application la plus connue a été développé au sein de l'entreprise Skandia sous le nom de Navigator.

LES TABLEAUX DE BORD DU CAPITAL INTELLECTUEL

2009

Cet article a pour objectif de présenter et d'analyser les tableaux de bord du capital intellectuel qui constituent un modèle alternatif au Balanced Scorecard. Dans une première partie, nous retraçons les origines et les fondements des tableaux de bord du capital intellectuel. Puis dans une seconde partie, nous décrivons les différentes façons d'appréhender le capital intellectuel pour dans une troisième partie analyser des exemples de tableaux de bord du capital intellectuel.

The Balanced Scorecard as a Knowledge Management Tool: A French Experience in a Semi-Public Insurance Company

2008

International audience; In this paper we present the Balanced Scorecard, a Strategic Control tool, which is quite famous all around the world and in the European countries. Its principle objective is to articulate planning decisions with control ones thanks to non-financial indicators. The Strategic Control and the Agency Theories constitute the foundation of this tool. But in Northern Europe, some specific Balanced Scorecard have been designed in the framework of the Knowledge Management Theory. To work, the Balanced Scorecard needs a sophisticated information system support. Using two theoretical backgrounds, the Strategic Control approach and the Knowledge Management Theory, we analyse t…

Perspectives et bilan après 20 ans de recherche et de stratégie au bas de la pyramide, une étude bibliométrique pour le futur du management internati…

2020

Conférence en ligne; International audience; Cet article propose une analyse bibliométrique du champ des stratégies au bas de la pyramide (BoP). Différents outils sont mobilisés pour analyser et comprendre la structure du champ et, plus généralement, en identifier les différentes écoles de pensée. 364 articles citant issus de la plateforme Web of Science fournissent une base de 15 292 références. Six groupes structurant le champ émergent de nos analyses, chacun mettant en évidence une spécificité des stratégies BoP. Le mapping de ce réseau de recherches permet d'envisager de nombreuses pistes de recherche et confirme l'intérêt du BoP comme axe de recherche futur du management international.

Beer tourism and craft beer

2021

International audience

Some effects of color incongruity in a visual Ad

2009

32; While the effects of an ad's colour on attitudes towards it have already been investigated, far less work has been done on the influence of incongruous colours. This paper examines the effects of an ad using an incongruous colour on several variables of the advertising persuasion process. Analyses of variance have been conducted for an experimental study involving 407 respondents. The results show that a colour that is incongruous with the ad or with the product advertised affects the elements of surprise, perceived provocation, attitudes towards the ad and the positive beliefs about it.

RISQUE ASSOCIE A L'UTILISATION DE LA LOI DE BENFORD POUR DETECTER DES VENTES FRAUDULEUSES DE BIENS INNOVANTS A LA MODE

2010

Benford's law has been promoted as providing the auditors with a turnkey solution for fraud detection. The purpose of this paper is to show it is not always possible to detect fraudulent sales with that law. We use sales in volume of game consoles in Japan (since 1989), in United-States, in France, in Germany and in United-Kingdom (since 2000). After reviewing briefly the literature and our study design, the chi-square test and the bias analysis were used to measure the goodness-of-fit to Benford's law. Despite the absence of actual fraud, these sale series of fashion goods are not significantly in conformity with Benford's law. Thus, for the detection of fraudulent sales in this sector, th…

Neuroethics 1995-2012. A bibliometric analysis of the guiding themes of an emerging research field

2016

International audience; In bioethics, the first decade of the twenty-first century was characterized by the emergence of interest in the ethical, legal and social aspects of neuroscience research. At the same time an ongoing extension of the topics and phenomena addressed by neuroscientists was observed alongside its rise as one of the leading disciplines in the biomedical science. One of these phenomena addressed by neuroscientists and moral psychologists was the neural processes involved in moral decision-making. Today both strands of research are often addressed under the label of neuroethics. To understand this development we recalled literature from 1995 to 2012 stored in the Mainz Neu…