Search results for "Business Management"
showing 10 items of 143 documents
From Marketing 1.0 To Marketing 4.0 – The Evolution of the Marketing Concept in the Context of the 21ST Century
2018
Abstract The evolution of the society and that of the information and communication technologies of the last decades have brought great changes in the business world and in the way, companies relate and view the consumers. In this context of the everchanging world of the 21st Century, we must see how the concept of marketing has evolved in the last century and how these shifts must be applied in today’s world. Our paper presents a brief the evolution of the marketing concept from the first ideas of marketing in the beginning of the last century and up to our days, we underline the shifts that have occurred in an interconnected world from an exclusive to an inclusive approach, from individua…
Defending the Truth and Counter Information Warfare in Europe
2017
Abstract Information warfare has gained new valences, although some states have historical roots in developing subversive and manipulative tactics; the action pattern is supported today by the use of new information propagation vectors, access to new technologies, and a mix of themes with political, economic, military, cultural and social collective interest. The aim of the propaganda is that the aggressor demoralizes and minimizes the trust of citizens in domestic institutions and policies. Hypotheses and work themes are combined with false news, counterfeit media, capable of creating ambiguity. On such a media of open sources, non-kinetic threats and elements of the hybrid war manifest th…
The Place and Role of Intellectual Property Policies in an Advanced Scientific Research and Education University
2017
Abstract Intellectual property plays an important role in the sustainable development of an university. Nowadays we can not talk about economic growth respectively about innovation and technology transfer if there is no analysis regarding the place and role of intellectual property protection in universities done. In this context, the authors conducted a study and have expressed a view on how the Intellectual Property policies must be understood and implemented later in an advanced scientific research and education university.
Security Management of University Campuses
2017
Abstract The paper is approaching a sensitive topic which the whole society is facing, namely the security at a macro and micro-economic level. In this context, increasing the level of terrorism at all levels requires important measures to prevent the acts of terrorism and of providing a security that allows the development of all entities in the society. University offsets represent areas of agglomeration of young students living together, susceptible to challenging actions and to acts of terrorism that may occur at any time. The paper approaches a systemic and systematic thinking of untried actions to be taken for these structures, components of the university.
Vulnerabilities and Threats to Human Security Generated by an Ineffective Educational System
2017
Abstract The present trend towards globalization has led to people changing their views on possible threats to their existence. Nowadays, we witness a diversification of vulnerabilities and threats to human security, as well as a progressive reduction of our resilience. The article attempts to correlate the 5 dimensions of national security, as identified by the Copenhagen School of Security, with the problems of the Romanian educational system, explaining how these problems can become threats to the security of Romanian citizens. It offers an overview of the problems of the Romanian educational system, and the threats and vulnerabilities derived from them towards human security. It also su…
Researching The Influence of Online Social Networks on The Students’ Communication – 1St Part
2017
Abstract The usage of online social networks (OSN) in the last decade has changed the manner in which the individuals and especially the young people / students communicate with each other. The aim of our research paper, which is a part of a larger study, is to identify the manner in which the online social networks influence the communication process of the students from Sibiu and Alba Counties of Romania. The present marketing research is a quantitative one, based on a questionnaire that provides a clear insight on what are the main OSN used by the students and it shows how or if the students use the OSN to express their feelings and emotions. The research also shows the influence in the …
Mass-Media Communication in Romania
2017
Abstract Over 1200 new publications have appeared in Romania since the fall of communism. Some of them don’t exist anymore, but there always appear new ones. The Romanian newspaper market comprises about 1500 publications most of which appear on a weekly basis and 200 daily newspapers. Television is the most familiar source of information. The radio landscape has changed considerably - similar to the television - since 1990. Besides the public broadcaster offering several programs, there are over 150 private local radio stations and various other channels. Despite the diversity of the Romanian press, we cannot yet speak of a completely free press (see the report of the Freedom House organiz…
The Carbon Footprint of Volunteer Tourism
2019
Abstract Tourism is growing at a fast rate and so is its carbon footprint. Alongside conventional tourism, a new form of tourism, so-called voluntourism, has emerged. The discussion on voluntourism in the existing literature has hereby mainly centred around its positive impacts on the health and education of communities and the local environment in developing countries. Nevertheless, little attention has been drawn to its climate impacts. This study set out to investigate the carbon footprint of voluntourism. The data were collected at a local non-governmental organisation (NGO) in India working with voluntourists. Both the carbon footprint of the stay in India and that from the round trip …
The logic of the gift and the bonding value: a new perspective for business management
2011
PurposeThis paper aims to conceptualize business relationships so as to include in these dimensions of both gift and gratuity, to develop the concept of “bonding value”, and to offer some ideas for the use of this within firms.Design/methodology/approachThe paper analyses the concept of “bonding value”, distinguishing it from the concepts of “exchange value” and “use value” that are normally used in business, and attempts to investigate its practical implications.FindingsThe paper shows how evaluating both the relationships within the organization and between firm and stakeholders in terms of “bonding value” can have effects on the economic, organizational and social aspects of a firm's act…
A longitudinal person-centred view on perceived employability : The role of job insecurity
2013
The primary aim of the present 1-year longitudinal study among university employees (N = 1314) was to investigate individual development of perceived employability (PE) by utilizing a person-centred approach. Thus, we identified latent classes of PE across 1 year based on growth mixture modelling. In addition, the latent classes were characterized by perceived job insecurity and the type of employment contract and its changes over the 1-year time period. The results showed four latent classes of PE that differed in the level and the direction of mean-level changes over time. These latent classes were: (1) stable relatively high PE (n = 641); (2) unstable decreasing PE (n = 45); (3) unstable…