Search results for "CCO"
showing 10 items of 4678 documents
Building Brand Equity via Product Quality
2007
Abstract A practical approach is proposed to building brand equity via product quality. It identifies the relevant marketing activities and determines the extent to which these activities contribute to brand equity. Specifically, the proposed brand equity model relates marketing activities to brand equity. This indicates a practical way to assess the importance and adequacy of a company's daily operation in contributing to its brand equity. The importance-efficiency mix further provides management with feasible suggestions on adjusting their marketing activities. Then, based on an importance-efficiency matrix, company resources can be adjusted to enhance brand equity. An empirical study wit…
Carbocysteine counteracts the effects of cigarette smoke on cell growth and on the SIRT1/FoxO3 axis in bronchial epithelial cells
2016
Abstract Background Cigarette smoke may accelerate cellular senescence by increasing oxidative stress. Altered proliferation and altered expression of anti-aging factors, including SIRT1 and FoxO3, characterise cellular senescence. The effects of carbocysteine on the SIRT1/FoxO3 axis and on downstream molecular mechanisms in human bronchial epithelial cells exposed to cigarette smoke are largely unknown. Aims Aim of this study was to explore whether carbocysteine modulated SIRT1/FoxO3 axis, and downstream molecular mechanisms associated to cellular senescence, in a bronchial epithelial cell line (16-HBE) exposed to cigarette smoke. Methods 16HBE cells were stimulated with/without cigarette …
Piastra
2019
Studio di una piccola piastra di bronzo del Museo Archeologico Regionale "A. Salinas" di Palermo A study of a little bronze plate of the Regional Archaeological Museum "A. Salinas" in Palermo
Bryophytes collected during the fifth “Iter Mediterraneum” in Morocco, 8-27 June, 1992.
2013
Fasti seicenteschi nella scrittura di Gesualdo Bufalino
2009
Il saggio esamina le peculiarità del barocco dissonante di Gesualdo Bufalino. In Bufalino l’artificio dello stile sottende una tensione ideologica. L’intensità espressiva e l’eccesso verbale cercano di compensare un vuoto e costituiscono, nel sentire dello scrittore, un formidabile mezzo «per contrastare l’ossificazione del mondo». Bufalino rivendica quindi il valore strutturale della propria scelta barocca, dichiarando che la sua scrittura è sorretta da un «barocco borrominiano» in cui «l’ornato è funzione», in mancanza del quale «l’architettura cadrebbe».