Search results for "COMERCIALIZACION E INVESTIGACION DE MERCADOS"
showing 10 items of 23 documents
Political candidates in infotainment programmes and their emotional effects on Twitter: an analysis of the 2015 Spanish general elections pre-campaig…
2017
[EN] The infotainment format offers candidates an informal setting to show a more personal side of themselves to the electorate, opening themselves up to potential voters. An example of media hybridisation, social networks users can immediately comment on infotainment television programmes, a process known as second screening. These second screeners tend to be especially active in politics. This paper analyses the immediate emotional reaction of these users as they watch infotainment programmes that air during the campaign or pre-campaign seasons and feature political candidates as guests. We have confirmed that second screeners react more emotionally towards the candidate when his or her p…
Análisis del aumento de seguidores y de la presencia multiplataforma de la clase política en Facebook, Twitter e Instagram en campañas electorales (2…
2022
[EN] The participation of politicians in social media is increasingly necessary in order to gain visibility. However, the logic of content dissemination is very different from conventional media. In social media, building a broad and varied base of followers facilitates a greater impact of the message. This article analyses the influence of various individual factors of the candidates on two aspects of the process: variation in the number of followers and multiplatform presence. Both issues are assessed on Facebook, Twitter, and Instagram in the context of three general elections held in Spain during the 2010s. The results show that the age and gender of the candidates, their frequency of p…
Climate Aridity and the Geographical Shift of Olive Trees in a Mediterranean Northern Region
2021
Climate change leverages landscape transformations and exerts variable pressure on natural environments and rural systems. Earlier studies outlined how Mediterranean Europe has become a global hotspot of climate warming and land use change. The present work assumes the olive tree, a typical Mediterranean crop, as a candidate bioclimatic indicator, delineating the latent impact of climate aridity on traditional cropping systems at the northern range of the biogeographical distribution of the olive tree. Since the olive tree follows a well-defined latitude gradient with a progressive decline in both frequency and density moving toward the north, we considered Italy as an appropriate case to i…
Long-term organic farming on a citrus plantation results in soil organic carbon recovery
2019
[ES] Se ha demostrado que el manejo del suelo bajo agricultura ecológica puede aumentar el contenido de carbono orgánico en el suelo moderando el incremento de los gases de efecto invernadero, pero hasta la fecha las evaluaciones cuantitativas basadas en mediciones a largo plazo han sido escasas, especialmente bajo condiciones mediterráneas. En esta investigación se examinaron los cambios en el contenido de carbono orgánico como respuesta a la agricultura ecológica con cobertura vegetal en una plantación de cítricos en el área mediterránea, utilizando una base de datos de 21 años. El incremento de contenido de carbono orgánico en el suelo fue más evidente tras cinco años desde el cambio del…
High-to-low (Regional) fertility transitions in a peripheral european country: The contribution of exploratory time series analysis
2021
Diachronic variations in demographic rates have frequently reflected social transformations and a (more or less evident) impact of sequential economic downturns. By assessing changes over time in Total Fertility Rate (TFR) at the regional scale in Italy, our study investigates the long-term transition (1952–2019) characteristic of Mediterranean fertility, showing a continuous decline of births since the late 1970s and marked disparities between high- and low-fertility regions along the latitude gradient. Together with a rapid decline in the country TFR, the spatiotemporal evolution of regional fertility in Italy—illustrated through an exploratory time series statistical approach—outlines th…
Long-term impact of rainfed agricultural land abandonment on soil erosion in the Western Mediterranean basin
2018
[EN] Land abandonment is widespread in the Mediterranean mountains. The impact of agricultural abandonment results in a shift in ecosystem evolution due to changes in soil erosion, but little is known about long-term soil and water losses. This paper uses 11 years of measurements in two paired plots (abandoned vs control) with four subplots to determine how soil and water losses evolved after abandonment within an agricultural parcel. For two years (2004¿2005) both plots were under tillage, and after 2006 one plot was abandoned. The monitored plots measured runoff and sediment concentration after each rainfall event.
Do conservative agriculture practices increase soil water repellency? A case study in citrus-cropped soils
2012
Water repellency is a property of soils that inhibits or delays infiltration. Long-term conservation practices as no-tillage, manure addition, application of herbicides may contribute to increase soil organic matter and, hence, soil water repellency. In this research, we have studied the effect of long-term addition of plant residues and organic manure, no-tillage and no chemical fertilization (MNT), annual addition of plant residues and no-tillage (NT), application of conventional herbicides and no-tillage (H), and conventional tillage (CT) on soil water repellency in Mediterranean calcareous citrus-cropped soils (Eastern Spain). Slight water repellency was observed in MNT soils, which may…
Disinformation in Facebook Ads in the 2019 Spanish General Election Campaigns
2021
Producción Científica
Rainfall and water yield in Macizo del Caroig, Eastern Iberian Peninsula. Event runoff at plot scale during a rare flash flood at the Barranco de Ben…
2021
[EN] Floods are a consequence of extreme rainfall events. Although surface runoff generation is the origin of discharge, flood research usually focuses on lowlands where the impact is higher. Runoff and sediment delivery at slope and pedon scale receiving much less attention in the effort to understand flood behaviour in time and space. This is especially relevant in areas where, due to climatic and hydrogeological conditions, streams are ephemeral, so-called dry rivers (¿wadis¿, "ramblas" or ¿barrancos¿) that are widespread throughout the Mediterranean. This paper researches the relationship between water delivery at pedon and slope scale with dry river floods in Macizo del Caroig, Eastern…
A New Methodology to Assess Territorial Competence for Sustainable Local Development: The READI® (Resources-Actors-Dynamics) Matrix
2021
[EN] The ability of a territory to manage certain sustainable development processes increasingly depends on its capacity to apply previous diagnostic processes to its current situation. For this reason, methodologies that facilitate the detection of needs and/or potentialities of the territory are key to meeting its anticipated sustainable development goals. We present the most notable results of the research methodology carried out in the province of Valencia (Spain) that has enabled the construction of a matrix of indicators that allow these previous diagnostic processes to be put into practice at a local level, based on the participation of the territory's socioeconomic actors.