Search results for "COMMUNICATION"
showing 10 items of 9338 documents
Valor da relação, compromisso, TIC e lealdade no canal de comercialização
2009
En el actual contexto empresarial altamente competitivo, gran número de organizaciones tienden a reducir el número de proveedores para centrarse en establecer relaciones estrechas y duraderas con un número reducido de ellos. Si bien las tecnologías de la información y la comunicación (TIC) ofrecen grandes ventajas en las relaciones entre empresas, el vínculo entre la inversión en dichas tecnologías y el valor de la relación no es claro. En el presente trabajo pretendemos analizar la influencia del uso de diversas aplicaciones tecnológicas del proveedor sobre el valor de la relación, el compromiso y la lealtad hacia el mismo desde el punto de vista de la empresa cliente. A través de la estim…
El impacto de la comunicación integrada de marketing en la creación del valor de marca : un enfoque cross-cultural en el entorno hotelero
2013
En la presente tesis doctoral se examina el impacto de la Comunicación Integrada de Marketing (CIM) sobre la creación del valor de marca en los hoteles de categoría superior, desde un enfoque perceptual y relacional. Y se aborda el análisis de la CIM bajo un enfoque que la reconoce como una nueva práctica de gestión de carácter estratégico, que es potenciada en gran medida por los avances en las Tecnologías de Información y Comunicación (TIC). Además, se analiza el efecto de la cultura nacional sobre los constructos implicados y sus posibles relaciones. El contexto en el que se desarrolla el estudio es la industria hotelera, un entorno particularmente complejo y dinámico, puesto que incorpo…
Beware of the “poverty migrant”: media discourses on EU labour migration and the welfare state in Germany and the UK
2021
Abstract This article examines the role of the media in the EU freedom of movement debate through the lens of high-circulation German and UK newspapers during the first half of 2014. It explores how the media problematised migration from Eastern European member states and its influence on national host country labour markets and welfare systems. It also analyses how different media outlets positioned themselves in relation to relevant policies or policy proposals. The findings show that most articles in our sample present low-skill, low-wage working European Union (EU) migrant class referred to as “poverty migrants” as a problem to be addressed at the policy level in contrast with the econo…
Lexical Substitution and Paraphasia in Advanced Dementia of the Alzheimer Type
2017
Abstract The paper presents the case study of lexical selection in Alzheimer-type dementia. Lexical substitutions in poem recitation and conversations of a Russian speaker, who suffered Alzheimer-type dementia, were analyzed on the background of the lexical retrieval and slip-of-the-tongue phenomena. The classification of the substitutions is worked out on the basis of the links between a target word and its substitutions. The current context plays an essential role as natural priming for a substitution in a poem recitation. Some words have predisposition to be lost; the units belong to the figurative language or to the category of infrequent lexemes. In conversation, the patient masked fai…
Verbālo un neverbālo līdzekļu lietojums sociālajā saziņā
2017
Komunkācija ir informācijas nodošana, izmantojot dažādus lingvistiskos un nelingvistiksos līdzekļus. Komunikācijai var būt dažādas formas, tā var būt saruna starp mīlētājiem, formāla vēstule vai pat reklāmas kampaņa. Reklāma satur daudz informācijas, un katras reklāmas galvenais mērķis ir nodot šo informāciju auditorijai. Tiek izmantoti dažādi līdzekļi, kas palīdz nogādāt informāciju adresātam. Līdzekļi, kuri nogādā informāciju auditorijai, var tik iedalīti divās grupās: verbālie un neverbālie līdzekļi. Verbālie komunikācijas līdzekļi ietver valodu, kura tiek izmantota vēstījumā, kamēr neverbālie līdzekļi ir bezvārdu līdzekļi, kuri tiek izmantoti, lai sasniegtu auditoriju. Šī pētījuma mērķi…
If Only They Knew: Audience Expectations and Actual Sourcing Practices in Online Journalism
2019
This article answers the question “Are the sourcing practices in Finnish online journalism trustworthy?” Here, trustworthiness is operationalized as the fulfillment of audience expectations towards sourcing practices. To this end, expectations of young Finnish adults (aged 18–28) were compared to the observed practices of Finnish online journalists. A total of 36 news items (from 12 journalists working in three newsrooms, published in 2013 and 2017) were analyzed. The analysis indicates that online journalists’ sourcing practices largely do not conform to this audience segment's expectations. Namely, the audience expects more comprehensive investigation and thorough verification than what i…
Personalisation in Journalism: Ethical insights and blindspots in Finnish legacy media
2022
The algorithmic personalisation and recommendation of media content has resulted in considerable discussion on related ethical, epistemic and societal concerns. While technologies of personalisation are widely employed by social media platforms, they are currently also being instituted in journalistic media. The objective of this study is to explore how concerns about algorithms are articulated and addressed when technologies of personalisation meet with long-standing journalistic values, norms and publicist missions. It first distinguishes five normative concerns related to personalisation: autonomy, opacity, privacy, selective exposure and discrimination. It then traces the ways that the…
Incidentality on a continuum: A comparative conceptualization of incidental news consumption
2020
This article seeks to contribute to theorizing the dynamics of incidental news consumption. Through an analysis of 200 semi-structured interviews with people in Argentina, Finland, Israel, Japan, and the United States, we show that intentionality in news consumption can be viewed on a continuum, which goes from deliberately setting apart time to access the news on specific outlets to skimming through unsought-for news on social and broadcast media, with intermediate practices such as respondents setting up an environment where they are more or less likely to encounter news. Drawing on structuration theory, this article conceptualizes incidental news in the context of the wider media environ…
The effects of two-way communication and chat service usage on consumer attitudes in the e-commerce retailing sector
2018
In e-commerce retailing (e-retailing), where competitors are only one click away and prices are easy to compare, providing superior customer service and reciprocal communication via a company’s website are important aspects of attracting and retaining customers. One increasingly popular solution to improve customer service is a “live chat” interface that allows consumers to have real-time conversations online with customer service agents. As the literature on the impacts of real-time communication via live chat is currently very limited, this study develops and tests a model that demonstrates the moderating effects of a chat service on the relationship between two-way communication (i.e., a…
Omnichannel experience: Towards successful channel integration in retail
2019
According to Deloitte’s (2018) forecast for 2018 many changes will occur in retail markets. The growth of online retailing is continuing, and it is going to have a great impact on traditional retail players. The number of physical stores will decrease, but they will still have important role in retailing. Customer experiences are now more important than ever, and digital technologies will have a key role to the store experience. Consumers are spending more and more time on smartphones relative to other devices. Typically, they conduct searches on mobile devices and make purchase in physical stores (Singh and Swait, 2017). Today, 8% of time spent online is related to shopping (Mander and Jas…