Search results for "Campaigning"
showing 4 items of 4 documents
Restrictions on data-driven political micro-targeting in Germany
2017
The revitalisation of canvassing in recent elections is strongly related to campaigns´ growing possibilities for analysing voter data to gain knowledge about their constituents, identifying their most likely voters and serving up personalised messages through individual conversations. The research literature about political micro-targeting hardly ever focusses on campaigns in parliamentary democracies with strict data protection laws. Based on in-depth expert interviews we introduce a framework of constraints in strategic political communication and reveal several restrictions on the macro, meso and micro levels which hinder the implementation of sophisticated data strategies in Germany. We…
Innovation or Normalization in E-Campaigning?
2008
■ Scholars have seldom tested the innovation and normalization paradigm of e-campaigning over time. Particularly outside the US, there is a lack of comparative analyses of candidate or party websites that deal with the concept's temporal validity and scope. The article addresses this research gap through a longitudinal content and structural analysis of German party websites in the 2002 and 2005 national elections. The results provide empirical evidence of a twofold development of federal e-campaigns: while the major party websites evolved over time in information density, interactivity and sophistication (innovation), the minor parties were throughout characterized by an underutilization o…
Working the fields of big data : Using big-data-augmented online ethnography to study candidate–candidate interaction at election time
2017
The paper proposes big-data-augmented ethnography as a novel mixed-methods approach to studying political discussions in a hybrid media system. Using such empirical setup, the authors examined candidate–candidate online interaction during election campaigning. Candidate–candidate interaction crossing party boundaries is scarce and occurs in the form of negative campaigning via social media, with the shaming of rival candidates and engaging in battles with them. The authors posit that ethnographic observations can be used to contextualize the computational analysis of large data sets, while computational analysis can be applied to validate and generalize the findings made through ethnography…
Platformed Interactions: How Social Media Platforms Relate to Candidate–Constituent Interaction During Finnish 2015 Election Campaigning
2020
Interaction between candidates and constituents via social media is a well-studied domain. The article takes this research further through a synthesis with platform studies, emerging scholarship that applies a critical perspective to the role of digital platforms in society. Examination of candidate–constituent interaction via Twitter and Facebook during the 2015 Finnish parliamentary elections revealed that the types of interaction differ between the two platforms: Facebook was used for formal campaigning and for praising and expressing support, while Twitter was utilized for information and for seeking and sharing opinions. An additional finding is that interaction approaches may be plat…