Search results for "Case Study"
showing 4 items of 204 documents
A collective case study of athletic identity and successful injury rehabilitation
2015
A severe injury is an identity threatening situation for competitive athletes. Previous literature suggests that having a strong athletic identity can be beneficial for the athlete when injured. To the date there has been little research on how athletic identity is managed during that challenging time of injury. The purpose of this study was to explore how athletic identity is managed during the injury and rehabilitation phase before returning to competitive sport. Knowing the determinants of athletic identity management allows practitioners to adjust their interventions toward specific issues when working with injured athletes. The present study is a qualitative, collective case study. Her…
Finnish Classroom Teacher Students' Experiences of an Online Music Course During The COVID pandemic
2022
When studying music, skills are often practised with a teacher, face-to-face, in a classroom. What are the experiences of classroom teacher trainees when music teaching becomes asynchronous, i.e., an individually completed online course? This question, among other things, was explored at a Finnish University's Teacher Education Department in autumn 2020, resulting in the production of a two-credit online music course on the Moodle learning environment. It was implemented for the first time during the summer term in 2021. The students’ experiences with the functionality of the e-learning module were analysed through data-driven content analysis. The study represents an intensive case study u…
Humora loma reklāmā
2017
Valodai ir būtiska loma mūsdienās, jo to izmanto dažādiem mērķiem. Lai gan lielākā pētījumu daļa ir saistīta ar valodas lietojumu profesionālos rakstos un runās, šis darbs pievērsa uzmanību valodas lietojumam reklāmas diskursā. Tā kā reklāmas jēdziens visbiežāk ir pētīts mārketinga jomā, šī darba mērķis bija uzzināt, kāda ir humora loma drukātā reklāmā. Darbs fokusējās uz modificēto iespraudumiem izmantošanu smieklīgās reklāmās, jo šis instruments ietver netiešo nozīmi. Par pētniecības metodēm tika izmantoti gadījuma analīzes pētījums ar kvantitatīvās analīzes elementiem, kā arī modificēto iespraudumu diskursa analīze. Par šī darba korpusu tika izvēlētas 272 smieklīgas reklāmas. Pētījuma la…
The use of digital analytics for measuring and optimizing digital marketing performance
2016
Demonstrating the monetary outcomes of marketing is no longer considered a virtue but a necessity by the top management. Marketers are increasingly held accountable for their actions, yet most marketers struggle in their attempts to measure marketing performance. The emergence of digital analytics tools (e.g., Web analytics) has raised optimism of improved measurability due to its ability to track customer behavior in the digital environment. However, research lacks a clear understanding of the opportunities and limitations of digital analytics, and what it takes from an organization to make the most of its usage. The dissertation advances the knowledge in this area by investigating how ind…