Search results for "CbE"
showing 2 items of 12 documents
The impact of IMC consistency and interactivity on city reputation and consumer brand engagement: the moderating effects of gender
2019
The impact of Integrated Marketing Communications (IMC) has not received sufficient attention in the tourism marketing literature. The objective of this paper is to propose and empirically test a m...
FORMATION OF MOLECULES IN ULTRACOLD ATOMIC GASES VIA QUASI-RESONANT FIELDS
2010
we study the nonlinear mean-field dynamics of diatomic molecule formation at coherent photo- and magneto-association of ultracold atoms focusing on the case when the system is initially in the all-atomic state. We show that in the limit of strongly nonlinear interaction between an ultra-cold atomic-molecular system and a quasi-resonant electromagnetic field, the molecule formation process, depending on the characteristics of the associating field, may evolve according two different scenarios, namely, weak- and strong-oscillatory regimes. In the first case the number of molecules increases without pronounced oscillations of atom-molecule populations, while in the second case high-amplitude R…