Search results for "Commerce"
showing 9 items of 469 documents
Evaluation of asset replacement strategies considering economic cycles: lessons from the machinery rental business
2015
Contains fulltext : 144492.pdf (Publisher’s version ) (Open Access) In businesses with heavy capital investments, the effective management of assets is crucial, in particular in the fleet rental business where assets are the major source of revenues. One important question in this regard concerns the replacement of used assets and the purchase of new assets. Thus, the objective of this study is to evaluate performance effects of asset replacement strategies. In order to maximise net cash flow of a rental company for construction machinery, a range of scenarios investigating the timing and nature of policies for replacing the fleet are analysed. Simulation findings are then discussed to gene…
Developing cloud business models: A case study on cloud gaming
2011
Cloud computing offers new ways for firms to operate in the global market so that even small firms can compete in markets traditionally dominated by multinational corporations. A case study considers how, over ten years, a small firm developed a successful business model to compete in computer gaming. peerReviewed
Application of the Information Bottleneck method to discover user profiles in a Web store
2018
The paper deals with the problem of discovering groups of Web users with similar behavioral patterns on an e-commerce site. We introduce a novel approach to the unsupervised classification of user sessions, based on session attributes related to the user click-stream behavior, to gain insight into characteristics of various user profiles. The approach uses the agglomerative Information Bottleneck (IB) algorithm. Based on log data for a real online store, efficiency of the approach in terms of its ability to differentiate between buying and non-buying sessions was validated, indicating some possible practical applications of the our method. Experiments performed for a number of session sampl…
The effects of two-way communication and chat service usage on consumer attitudes in the e-commerce retailing sector
2018
In e-commerce retailing (e-retailing), where competitors are only one click away and prices are easy to compare, providing superior customer service and reciprocal communication via a company’s website are important aspects of attracting and retaining customers. One increasingly popular solution to improve customer service is a “live chat” interface that allows consumers to have real-time conversations online with customer service agents. As the literature on the impacts of real-time communication via live chat is currently very limited, this study develops and tests a model that demonstrates the moderating effects of a chat service on the relationship between two-way communication (i.e., a…
Ecommerce drivers and marketing partnerships in successful export marketing of Finnish born globals
2015
This study examines the utilization of ecommerce and marketing partnerships as part of born global internationalization strategies. The study will combine the existing literature of born global internationalization, export marketing strategies and ecommerce as part of internationalization to form an understanding on how two Finnish health and welfare sector born globals internationalize, and how ecommerce drivers affect their internationalization. Because of the explorative nature of the study, the research was conducted as a case study. The main theoretical background consists of ecommerce and export marketing strategy research (Bell & Loane, 2010; Gregory et al., 2007; Karavdic & Gregory,…
A Customer Perspective on Omnichannel Customer Journey and Channel Usage : A Qualitative Study
2022
This qualitative study investigates customer behavior during the omnichannel customer journey. The study aims to increase the understanding of omnichannel service environments from a customer-centric point of view. The data was collected by interviewing 10 young adults (from 26 to 30 years old) who had bought a Finnish clothing brand (R-Collection) product via a digital or a physical channel. The research interviews dealt with the interviewees' experiences and channel behavior during their shopping journeys. Our results reflect the multidimensional nature of the omnichannel customer journey and give interesting insights into the usage of digital channels and technologies for clothing shoppi…
Le commerce extérieur
1991
Pour une région comme pour une nation. les relations commerciales avec l' étranger sont un excellent révélateur de l'identité et du dynamisme économiques. Pur ses importations et ses exportations, la Franche-Comté est en prise directe avec le monde. Aussi, à la veille de l'ouverture du Grand Marché européen. est-il important de faire le point sur la manière dont cette région s' inscrit dans le gigantesque réseau que le commerce international tisse à la surface de la planète.
Le changement d'échelle du commerce équitable : une réalité empirique
2010
International audience; En France, depuis le début des années 2000, le commerce équitable (CE) sort progressivement de la confidentialité et connaît un changement d'échelle spectaculaire. Dans les associations locales de promotion du CE, relais des organisations nationales historiques telles qu'Artisans du Monde (AdM) ou Max Havelaar France (MHF), cette croissance se manifeste sous des formes variées - multiplication, diversification et spécialisation des activités, des ventes, etc. - et entraîne une forme de professionnalisation qui induit une reconfiguration plus ou moins profonde de ces dernières. À travers l'étude de deux groupes locaux - AdM et Autrement/Equi'Max - à Dijon (Bourgogne),…
Інбаунд маркетинг: прикладні аспекти просування товарів і послуг в e-commerce
2019
This paper summarizes the features of the functioning of e-commerce in Ukraine. It has been proven that the activity of e-shops as important subjects of the e-commerce market is underregulated. This leads to consumer dissatisfaction with service quality in the online environment. The necessity of criteria creation was shown, which give them opportunities to e-shops management improve their service and enhance the level of satisfaction of target consumers, primarily based on the effective use of the newest method of promoting goods and services in e-commerce - inbound marketing on the example of infant nutrition. Rating evaluation of functional characteristics of infant nutrition e-shops was…