Search results for "Communication. Mass media"
showing 10 items of 182 documents
Pirandello e Gombrowicz – La presenza teatrale pirandelliana nei drammi gombrowicziani di Karol Karp (review)
2014
Veronica Chiarenza (Università degli Studi di Roma “La Sapienza”) Recensione su Pirandello e Gombrowicz - La presenza teatrale pirandelliana nei drammi gombrowicziani di Karol Karp Pirandello e Gombrowicz - La presenza teatrale pirandelliana nei drammi gombrowicziani di Karol Karp si muove nell’ambito di un dualismo e di elementi di vicinanza tra i due autori. Il volume procede attraverso un movimento “geografico” ben definito – dalla Sicilia di Pirandello alla Polonia di Gombrowicz – e concettuale – da un’immagine più ampia dei temi tipici di Pirandello sino al loro riscontro specifico in tre drammi scritti da Gombrowicz. Karp analizza il rapporto tra i due scrittori con grande diligenza e…
Prácticas de recursos humanos y su impacto en los resultados de innovación: una revisión teórica
2013
El presente artículo tiene como objetivo la realización de una revisión teórica con la finalidad de identificar las prácticas de Recursos Humanos más analizados respecto a los resultados de innovación y, como resultado, poner de manifiesto otras variables no consideradas hasta la fecha pera que también tengan incidencia en dicha relación. Así pues, autonomía, participación, formación, sistemas de recompensas, trabajo en equipo, reclutamiento y selección, además del desarrollo de carrera profesional, afectarían positivamente los resultados de la innovación a través de la creatividad y la gestión del conocimiento. La estructura y cultura organizativa jugarían un papel moderador en esta relaci…
Semiótica da cidade: corpos, espaços, tecnologias
2015
Resumo:A cidade é feita de espaços, corpos, tecnologias. A semiótica tem estudado há tempos todos estes três fenômenos de significação. Todavia, o estudo semiótico do espaço urbano quase nunca foi articulado pela semiótica dos objetos técnicos, nem pela do corpo. Entrelaçar estes três âmbitos, como este artigo busca fazer, aparece, portanto, como um gesto teórico tão urgente quanto necessário. Nestas páginas analisa-se um velho desenho animado de Walt Disney em que o personagem de Pateta muda radicalmente os próprios programas de ação e paixão, condicionado por estar no espaço urbano, como pedestre ou automobilista. Um ator, dois actantes, e consequentemente, dois espaços de significação di…
Notoriedad y credibilidad de marca como antecedentes de su apego
2019
espanolLas marcas invierten mucho para promocionarsey generar credibilidad en sus consumidorespara que estos sientan apego hacia ellas,ya que el apego influye en la intencion de compra.Este estudio pretende determinar si essuficiente la notoriedad de marca, o se necesitacredibilidad para generar apego hacia lasmarcas. Para esto se realizo una investigacioncausal con analisis factorial confirmatorio y unmodelo con ecuaciones estructurales. Los resultadossenalan que la notoriedad de marcainfluye en la formacion del apego en muy pocosescenarios, mientras que la credibilidadtiene mayor influencia como antecedente delapego hacia la marca. EnglishBrands invest a great deal in promotion and genera…
A new Three Color Marker for TCP flows
2004
In Differentiated Services networks, packets may receive a different treatment according to their Differentiated Services Code Point (DSCP) label. As a consequence, packet marking schemes can be devised to differentiate packets belonging to a same TCP flow, with the goal of improving the experienced performance. This paper presents an extensive performance evaluation of a new adaptive packet marking scheme, which relies on three different service classes, provided by the DiffServ network. The scheme provides protection of vulnerable packets in the TCP flows and adaptivity through "probes" packets. The performance have been evaluted in a traffic scenario composed of TCP flows with different …
Spaced learning and innovative teaching: school time, pedagogy of attention and learning awareness.
2016
AbstractCurrently, the ‘time’ variable has taken on the function of instructional and pedagogical innovation catalyst, after representing-over the years-a symbol of democratisation, learning opportunity and instruction quality, able to incorporate themes such as school dropout, personalisation and vocation into learning. Spaced Learning is a teaching methodology useful to quickly seize information in long-term memory based on a particular arrangement of the lesson time that comprises three input sessions and two intervals. Herein we refer to a teachers’ training initiative on Spaced Learning within the programme ‘DocentiInFormAzione’ in the EDOC@WORK3.0 Project in Apulia region in 2015. The…
Il logo e il luogo. Genealogia di Fico
2020
Analyzing the semiotic dimension of Fico, an agri-food park near Bologna, we can see a structure of the space that makes a large use of branding strategies. Fico takes up and amplifies some trends already present in unconventional restaurants; so it is necessary to go back at least to McDonald's to reconstruct its genealogy. Having overcome the opposition between fast and slow food, after Eataly and Expo 2015 Fico tries to put on display the entire agri-food chain, but only partially succeeds. Rather than brand niche products, Fico explicitly opens up to the world of large-scale food distribution. The semiotic analysis of space provides useful demonstrations in this regard.
El encuadre de los temas de salud: cobertura en prensa escrita del daño cerebral adquirido
2014
En este trabajo analizamos el encuadre informativo del Daño cerebral adquirido (DCA) en noticias publicadas en El País, El Mundo y La Vanguardia entre 2010 y 2013. Partiendo de una búsqueda léxica, se seleccionaron los textos que tematizaban el DCA, bien como tema central o secundario, y se analizaron las distintas categorías de encuadre discursivo. Los resultados muestran la escasa presencia del DCA en la prensa generalista, frente a su incidencia en nuestra sociedad, y que esta presencia escasa se refiere sobre todo a aspectos secundarios (prevención, necesidades asistenciales, calidad de vida), con especial magnificación de los avances tecnológicos. This paper analyzes the framing of Acq…
How populist crisis rhetoric affects voters in Switzerland
2019
Right-wing populism has a long tradition in Switzerland. Nevertheless, only little is known about how populist messages in the media contribute to the success of the Swiss People’s Party (SVP) and to the acceptance of the party’s anti-immigration policies. In this study, we combine data from a large media content analysis (including newspapers and TV news shows) with data from a panel-survey in order to address this research gap. Thereby we differentiate between effects driven by the content and the form of right-wing populist communication. While right-wing populist content depicts immigrants and the political elite as a threat to the Swiss people, populist style evokes the sense of a cris…
The proceedings of Spanish Audiovisual Councils on discriminatory discourse
2021
Mass media, and especially television, are powerful discursive instruments, responsible for the construction of social imagery through ideologically determined content. For this reason, the creation of a regulatory body with authority over the audiovisual sector in countries without one was urged by the Committee of Ministers of the Council of Europe in 2000. Spain is the only EU country without an audiovisual council with authority at the state level. Currently, only the Audiovisual Council of Catalonia (CAC), created in 2000, and the Audiovisual Council of Andalusia (CAA), which dates from 2004, operate in Spain. Within an environment increasingly marked by hate speech, this research anal…