Search results for "Communications"
showing 10 items of 3827 documents
Donation Crowdfunding : Principles and Donor Behaviour
2020
AbstractDonation crowdfunding is a form of internet-enabled fundraising where backers provide funding based on philanthropic motivations without expectation of monetary or material rewards. Despite accounting for only a marginal share of global crowdfunding volumes, donation crowdfunding is a unique model for supporting a wide range of prosocial and charitable causes, while allowing fundraisers to leverage benefits afforded by ICT solutions for more effective and efficient fundraising. The chapter provides an overview of the limited research on donation crowdfunding while highlighting donor motivations and behaviour, as well as drivers of success in donation campaigns. We find that current …
An Efficient Convolutional Neural Network with Transfer Learning for Malware Classification
2022
Rising prevalence of malicious software (malware) attacks represent a serious threat to online safety in the modern era. Malware is a threat to anyone who uses the Internet since it steals data and causes damage to computer systems. In addition, the exponential growth of malware hazards that affect many computer users, corporations, and governments has made malware detection, a popular issue in academic study. Current malware detection methods are slow and ineffectual because they rely on static and dynamic analysis of malware signatures and behavior patterns to detect unknown malware in real-time. Thus, this paper discusses the role of deep convolution neural networks in malware classifica…
Chasing Metaverses: Reflecting on Existing Literature to Understand the Business Value of Metaverses
2022
AbstractMetaverses refer to immersive virtual worlds in which people, places, and things of the physical world are represented by their digital representations. The wide adoption of metaverses is expected to widely disrupt the way we interact in the virtual world by elevating our online interactive experiences and bringing a plethora of implications for businesses. Following a structured literature review of related research published in the last decade, we shed light on our current understanding of metaverses and reflect on the potentially transformative value of metaverses for businesses in the near future. We draw on an established research framework to organize the insights of existing …
Mārketinga komunikācijas pilnveidošanas iespējas viesu namā "Naktsvijoles".
2018
Bakalaura darba tēma ir “Mārketinga komunikāciju pilnveidošanas iespējas viesu namā "Naktsvijoles"”. Bakalaura darba mērķis ir pamatojoties uz mārketinga komunikāciju teorētiskām atziņām un aptaujas rezultātiem izpētīt mārketinga komunikāciju izmantošanu viesu namā “Naktsvijoles”, atklāt nepilnības un izstrādāt priekšlikumus tās uzlabošanai. Darba pirmajā nodaļā, autors izmantojot dažādus pieejamos literatūras avotus, veic mārketinga komunikāciju un to veidu, būtību, priekšrocību un trūkumu analīzi. Otrajā darba nodaļā tika aplūkota viesu nama “Naktsvijoles” uzņēmuma darbība, struktūra un esošo mārketinga komunikāciju izmantošana, kā arī tika izstrādāta SVID analīze un darba autors izstrādā…
Mārketinga komunikāciju analīze veselības aprūpes nozarē
2015
Maģistra darba „Mārketinga komunikāciju analīze veselības aprūpes nozarē” mērķis ir, balstoties uz mārketinga komunikāciju teorētiskajām atziņām, klientu un ekspertu pētījuma rezultātiem, identificēt īpatnības mārketinga komunikāciju izmantošanai veselības aprūpes nozarē. Darbs sastāv no 3 nodaļām. Pirmajā nodaļā analizēta veselības aprūpes nozare Latvijā, kā arī mārketinga īpatnības tajā. Otrajā nodaļā apkopotas Latvijas un ārvalstu zinātnieku teorētiskās atziņas mārketinga komunikāciju jomā un paralēli veikta mārketinga komunikāciju pielietošanas analīze veselības aprūpes nozarē Latvijā. Savukārt trešajā nodaļā veikta klientu un ekspertu aptaujas rezultātu analīze. Darba noslēgumā izstrād…
Mārketinga komunikāciju analīze uzņēmumā SIA "Adidas Baltics".
2017
Bakalaura darba tēma ir “Mārketinga komunikāciju analīze uzņēmumā Sia “adidas Baltics” Darba mērķis ir pamatojoties uz apkopoto teorētiskās daļas informāciju par mārketinga komunikāciju veidiem un to plānošanu , analizēt uzņēmuma Sia “adidas Baltics” mārketinga komunikāciju efektivitāti Latvijas tirgū, rezultātā izstrādājot rekomendācijas uzņēmuma Sia “adidas Baltics” mārketinga komunikāciju efektivitātes palielināšanai. Bakalaura darbs sastāv no ievada, piecām nodaļām, secinājumiem un priekšlikumiem, izmantoto avotu un literatūras saraksta, un pielikumiem. Pirmajā, otrajā un trešajā nodaļā ir apkopota teorija, kura ir saistīta ar mārketinga komunikāciju veidiem - reklāmu, produktu realizēš…
On the use and value of new media and how medical students assess their effectiveness in learning anatomy.
2004
The new media have become widely used tools in medical instruction today. But are they regarded as useful by students training to become medical doctors? What are students' most important criteria for a good CD-ROM or valuable Internet resources? To answer these questions, and to obtain definite data on the use of new media, we distributed a questionnaire to preclinical medical and dental students of the Johannes Gutenberg University in Mainz, Germany. The evaluation of 397 questionnaires demonstrates that 94.9% of the students use personal computers; 91.6% of the 85.8% who own a computer have access to the Internet. The Internet is used at least once a week by 70.1% of students for private…
The Affordances of Reading/Writing on Paper and Digitally in Finland
2014
The aim of this study is to investigate the impact of digital technologies on reading and writing in Finland. The perceived affordances of reading and writing on paper and digitally are compared by analysing written essays collected from 25 communication students in 2013. Research design is replicated from a study of Fortunati and Vincent that concerns Italian students. Results show that Finnish students perceive more positive than negative affordances regarding reading on paper, while reading on screen attracts fewer virtues. In this respect, results are in line with the Italian study. Unlike in Italy, students in Finland value writing on a keyboard especially because it enables editing th…
A Management Model of ICT Adoption in Latvia
2012
AbstractThis paper describes and analyzes the validity of a managerial model for ICT adoption. The proposed model of ICT adoption decision has two components: an objective component (largely from an economic understanding) and a managerial component (from firm level factors). The factors in both components were considered at firm level. The analysis and confirmation come from a survey of 500 businesses in Latvia in 2008. Confirmation of the theoretical model was accomplished using Ordered Logistical Regression analysis. Analyses results revealed that the dimensions of perceived benefits (top line growth and efficiency gains), technology absorption capacity (employees openness to change, com…
Comparación del valor democrático de las discusiones de Facebook entre perfiles de candidatos políticos españoles a las elecciones generales de 2011
2017
This article examines the democratic value of user-generated comments on the Facebook profiles of three Spanish candidates during the Spanish General Election campaign of 2011 through a content analysis that operationalizes deliberative democracy. The findings show that these online spaces do not meet deliberative standards, but that they still serve democratic functions, such as citizen self-expression, democratic socialization and reinforcement of social cohesion among party activists and sympathizers. Moreover, results indicate that democratic value might vary depending on the size of the party where talk takes place. Political conversation on the walls of hegemonic candidates who belong…