Search results for "Computer Science Application"
showing 10 items of 3998 documents
An empirical study of performance using Clone & Own and Software Product Lines in an industrial context
2021
Abstract Context: Clone and Own (CaO) is a widespread approach to generate new software products from existing software products by adding small changes. The Software Product Line (SPL) approach addresses the development of families of products with similar features, moving away from the production of isolated products. Despite the popularity of both approaches, no experiment has yet compared them directly. Objective: The goal of this paper is to know the different performances of software engineers in the software products development process using two different approaches (SPL and CaO). Method: We conducted an experiment in the induction hobs software environment with software engineers. …
Key drivers of internet banking services use
2009
PurposeThe purpose of this paper is to analyse the determinants of internet banking use, paying special attention to the role of product involvement, perceived risk and trust.Design/methodology/approachThe impact of trust, perceived risks, product involvement and TAM beliefs (ease of use and usefulness) on internet banking adoption is tested through structural equation modelling techniques. The sample consists of 511 Spanish internet banking services users and the data are collected through an internet survey. Risk is measured as a formative construct.FindingsData analysis shows that TAM beliefs and perceived risks (security, privacy, performance and social) have a direct influence on e‐ban…
The design of sum-of-cisoids rayleigh fading channel simulators assuming non-isotropic scattering conditions
2010
In this letter, we introduce the Riemann sum method (RSM) as an effective tool for the design of sum-of-cisoids (SOC) simulators for narrowband mobile Rayleigh fading channels under non-isotropic scattering conditions. We compare the performance of the RSM with that of the generalized method of equal areas (GMEA) and the Lp-norm method (LPNM), which were until now the only methods available for the design of SOC simulators for non-isotropic scattering channels. The obtained results indicate that the RSM is better suited than the GMEA and the LPNM to emulate the channel's autocorrelation function (ACF), whereas the latter two methods are more precise regarding the approximation of the envelo…
A new family of nonstochastic languages
2010
Öz bulunamadı.
Event‐brand transfer in an entertainment service: experiential marketing
2013
PurposeOne of the channels a brand can use to create experiences is events. The brand promoting the event and its sponsors can obtain various benefits in the form of brand image, personality and notoriety. The main aim of this research is to evaluate the effects that experiencing an event has on experience with the promoting brand.Design/methodology/approachThe study analysed the musical event MTV Winter Festival 2010, considering the opinion of 127 attendees to discover the impact of experiencing the MTV entertainment television channel event in three areas: improved brand experience, improved brand personality and increased brand reputation. EQS was used to test the proposed model.Finding…
The value of B2B relationships
2009
PurposeThe purpose of the paper is to contribute to the knowledge of how relationship value, trust, commitment, satisfaction and loyalty intentions are defined and relate to each other. It explores these relationships in the business‐to‐business (B2B) context by analysing manufacturing companies regarding to their main supplier.Design/methodology/approachAfter the literature review and several in‐depth interviews, a method of empirical analysis consisting of quantitative intervention with an ad hoc survey using a structured questionnaire has been developed. Structural equations modeling is used to contrast the hypotheses on the links between the constructs analysed.FindingsConfirmatory fact…
How Can Secure Websites Improve Buying Intention?
2014
A conceptual model is proposed to show 3 effects of augmenting security perceptions (more pleasure, less perceived risk and higher trust) in order to improve buying intention. The role of usability in reinforcing these direct and indirect security effects has also been tested. This study examines the reinforcement of previous relationships in highly usable contexts. To test this, a fictitious website was designed for a nonexistent clothing company directed at the segment of middle class consumers. Two blocks of changes were made to alter website usability: one concerning website speed and the other related to ease of use. Results for a study sample of 170 respondents show that in usable con…
The influence of belonging to virtual brand communities on consumers' affective commitment, satisfaction and word‐of‐mouth advertising
2011
PurposeThis paper aims to explore some of the effects of belonging to a virtual brand community on consumer behaviour. It also proposes the concept of belonging as a three‐dimensional construct.Design/methodology/approachThe paper proposes that belonging to a virtual community has positive effects on consumer satisfaction, affective commitment and word‐of‐mouth behaviour. After validation of the measurement scales the hypotheses are contrasted through modelling.FindingsThe data show that belonging to a virtual community may enhance consumer satisfaction, affective commitment and word‐of‐mouth advertising towards the brand around which the community is developed. In addition, the paper intro…
Influence of online shopping information dependency and innovativeness on internet shopping adoption
2008
PurposeThe paper's purpose is to analyse the influence of online shopping information dependency and innovativeness on the acceptance of internet shopping.Design/methodology/approachThe impact of online shopping information dependency, domain‐specific innovativeness and technology acceptance model (TAM) variables on future shopping intention has been tested through structural equation modelling techniques. The sample consisted of 465 Spanish consumers who had never purchased online.FindingsData analysis shows that consumer innovativeness and online shopping information dependency have a direct and positive influence on future online shopping intention and that the basic TAM hypotheses are f…
Key drivers of consumer loyalty to Facebook fan pages
2014
Purpose – With the rapid expansion of social networking sites, researchers and practitioners are challenged to understand drivers of customer loyalty in fan pages. The purpose of this paper is to identify the main drivers of Facebook fan page loyalty in order to promote the creation of affective links and long-term relationships with users. Design/methodology/approach – The impact of trust, fan page content dependency, attitude and consumer beliefs on loyalty to fan pages was tested through structural equation modelling techniques. The sample consisted of 691 Spanish Facebook users. Findings – Data analysis shows that attitude appears as a key variable in increasing loyalty to fan pages. T…