Search results for "Conceptual model"
showing 10 items of 110 documents
Collaboration experience in the supply chain of knowledge and patent development
2017
In this paper, we aim at understanding the role of collaboration experience in supply chains of knowledge (SCoK). The SCoK of a company is its supply chain not related to the flow of physical goods but to the flow of R&D commodities. R&D commodities are for example patents, technologies, research services, studies, and projects, and, in high-tech industries, their development and commercialisation are considered as important as real products. To accomplish our aim in this paper, we fulfil the following research objectives: (1) investigate the relationship between the collaboration experience in SCoK and the propensity of the firm to develop new patents; (2) examine how the structural embedd…
Building relational worth in an online social community through virtual structural embeddedness and relational embeddedness
2021
Abstract This research explores the creation of relational worth in an online social community through the lens of social capital theory. Virtual structural embeddedness and relational embeddedness as dimensions of social capital are assessed through the concepts of media dependency and parasocial interaction. Both constructs are regarded as antecedents of relational worth in online social communities, which develops through their users’ self-connection to the community. To test the proposed conceptual model an analysis was undertaken of data from 370 personal interviews with online social community users. The results showed that structural and relational embeddedness are both associated wi…
Co-creation in networks of SMEs: a conceptual model of the co-creation process
2021
Abstract The ability to adopt new digital technology is a very challenging endeavour, especially for small and medium-sized enterprises (SMEs), who because of resource poverty are dependent on external input and cooperation with other companies. Recent research has indicated that co-creation among SMEs is a promising way to overcome such limitations. However, there has been very limited research on the co-creation process, and we have little understanding about how SMEs would go about to establish and run a co-creation network. We propose a conceptual model based on our review of the literature and our empirical findings from investigating co-creation in four networks. The results expand ou…
Using methods and IT tools innovatively for the management of International IS development projects
2008
Increasingly, information systems (IS) development is done internationally. International IS development is very complex. Some of the factors that lead to this high complexity include geographically dispersed teams, time-zone differences, cultural differences, language problem, and communication challenges. All these affect coordination and collaboration significantly. Therefore, the project management activities have to be executed via different methods and information technology (IT) tools. There is a significant lack of studies dealing with the management of international IS development using methods and IT tools innovatively. Therefore, this study has been undertaken to fill in this res…
A consumer-based measurement of tourism innovation
2006
SUMMARY The present paper reviews the innovation literature related to tourism and examines the twin problems of operational definitions and measurement of innovation in the tourism sector. A conceptual model is then proposed by which the most relevant aspects of innovation and the most relevant aspects of the “tourism experience” can be integrated conceptually, and which can guide the development of related operational definitions and measurements and lead to a standardization of, and therefore an ability to aggregate, tourism innovation statistics across products, providers, markets and geopolitical regions. The model first categorizes innovations along two dimensions: an “invention-adopt…
Assessing the impact of organizational learning capability on product innovation performance: An empirical test
2008
This paper examines how organizational learning capability affects product innovation performance. We define organizational learning capability through five dimensions or mechanisms: experimentation, risk taking, interaction with the external environment, dialogue and participative decision making. The impact of these mechanisms on product innovation performance is also analyzed. We use structural equations modeling to test our research hypotheses on a data set from the ceramic tile industry. Results support our conceptual model and underline the importance that learning has for innovation performance. Implications of the findings for both academics and practitioners are examined. © 2007 El…
Behavioral reasoning perspectives to brand love toward natural products: Moderating role of environmental concern and household size
2021
Abstract Consumers do not easily trust brands’ claims of naturalness, making it essential to understand the drivers of loyalty and the underlying brand love for such products. Responding to this need, the present study developed a conceptual model based on the Behavioral Reasoning Theory (BRT) to examine the antecedents of brand love. The model was tested using data collected through a cross-sectional survey. The findings suggest that health consciousness is positively associated with reasons for consuming natural products and attitude, which, in turn, are also positively associated with each other. At the same time, reasons for consuming natural products and attitude are positively associa…
An empirical analysis of the determinants of price tolerance
2004
In the context of pricing strategies, the notion of price tolerance is an important construct for academic researchers and marketing managers. In this article, a conceptual model of factors influencing the level of price tolerance is proposed and empirically tested with the use of data collected from airline passengers. The results support most propositions of the conceptual model and offer several insights for managerial action and further academic research.
The influence of purchase-related risk perceptions on relationship commitment
2015
Purpose – Perceived risk is an intrinsic element of all organizational decision making and business relationships. It is closely interconnected with relationship commitment and strongly affects the buying decisions. Therefore, the organizations that best understand the risks perceived by their customers and hold the means that allow the customers to accommodate these risks, possess a significant competitive edge. The paper aims to discuss these issues. Design/methodology/approach – This research surveys 165 companies on purchase-related risk perceptions and tests the effects of three risk dimensions on relations commitment, and the effectiveness of procedural control on managing these risk…
Facebook brand community bonding: The direct and moderating effect of value creation behaviour
2019
Abstract The present research deepens in the understanding of brand bonding in Facebook brand communities, drawing on value creation behaviours, the parasocial interaction paradigm and the attachment theory. Building up on these theories, our proposed conceptual model posits a direct relationship between value creation behaviour and brand community bonding, resulting from users’ interactions with other community members. The study also examines the moderating role of value co-creation behaviour on community members’ predispositions to develop emotionally based relationships with brands. The sample of the study consisted of 370 followers of brand Facebook pages and the model was assessed usi…