Search results for "Construals"
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Distance crossing and alignment in online humanitarian discourse
2018
Abstract This article analyzes multimodal genres of current online humanitarian discourse such as mission statements, annual reports and photo galleries to find how the construals of beneficiaries and humanitarian organizations align with the motives, values and emotional dispositions of prospective donors. The discursive reduction of distance between the donor and the beneficiary is likely to produce solicitation effects and enable self-legitimization. First, based on extant literature, the article develops a method to account for the pragmatic operations of textual ‘proximization’ and visually simulated ‘co-presence’ in humanitarian communication. Then it applies it to a sample of multimo…