Search results for "Consumer behavior"
showing 10 items of 111 documents
A chemometric approach to evaluate the impact of pulses, Chlorella and Spirulina on proximate composition, amino acid, and physicochemical properties…
2019
Changes in physicochemical parameters, proximate composition, amino acid and taste profiles of turkey burgers enriched at 1% with soy (control), pulses, Chlorella and Spirulina proteins were studied. Results: Color parameters, pH, ash content, total, essential and non-essential amino acids were significantly different among the different type of turkey burgers prepared. In this regard, turkey burgers made with pea protein presented the highest values for pH and lightness, whereas the samples prepared with broad bean showed the highest redness. The inclusion of bean and seaweed produced a marked increase of glutamic acid, lysine and aspartic acid. However, the taste profile was similar in th…
Commercial versus technical cues to position a new product: Do hedonic and functional/healthy packages differ?
2017
Packaging attributes can be classified into two main blocks: visual/commercial attributes and informational/technical ones. In this framework, our objectives are: (i) to compare if both kinds of attributes lead to equal responses (consumers' attitudes improvement and product trial) and (ii) to compare if they work equally when a hedonic or a healthy new product is launched into the young market. An experimental design was defined to reach both objectives. Two packaging attributes were manipulated orthogonally to introduce greater variation in people's perceptions: a visual cue (the color) and an informative cue (the claim/label). A third variable was introduced: hedonic (candy bars) versus …
Get some respect – buy organic foods! When everyday consumer choices serve as prosocial status signaling
2020
Status considerations have recently been linked to prosocial behaviors. This research shows that even everyday consumer behaviors such as favoring organic foods serve as prosocial status signaling. Key ideas from the continuum model of consumer impression formation and the theories of costly signaling and symbolic consumption are synthetized to make sense of this phenomenon. Two web-surveys (Ns = 187, 259) and a field study (N = 336) following experimental designs are conducted. This approach allows the analysis of both the more and less conscious reactions of consumers. Study 1 shows that the image of consumers favoring organic product versions is marked by characteristics consistent with …
Evaluation of the home help service and its impact on the informal caregiver's burden of dependent elders
2006
Aim This study looks at the objective and subjective characteristics of home respite service provision and its impact on the informal care burden of dependent elders. Method A sample of 296 dependent people and their informal caregivers was randomly selected among users and non-users of the Home Help Service (HHS) in an autonomous Spanish region (Comunidad Valenciana). An experimental design was used and a field study was carrying out that collected information on sociodemographic variables of the dependent person and his/her caregiver, HHS characteristics and the assessment of the services delivered by this resource as well as the informal caregivers'burden. Results The results show that t…
Students' satisfaction and perceived impact on knowledge, attitudes and skills after a 2-day course in scientific writing: a prospective longitudinal…
2018
OBJECTIVES: This study aimed to determine students' satisfaction with a 2-day course on scientific writing in health sciences and to assess their perceptions of the long-term impact on their knowledge, attitudes and skills. SETTING: 27 iterations of a 2-day course on writing and publishing scientific articles in health sciences. PARTICIPANTS: 741 students attending the 27 courses. DESIGN: Prospective longitudinal study. PRIMARY AND SECONDARY OUTCOME MEASURES: Immediately after each course, students completed a first questionnaire, rating their satisfaction with different aspects of the classroom sessions on a Likert scale (0-5). Approximately 2 years after the course, students completed a f…
Consumers' physiological and verbal responses towards product packages: Could these responses anticipate product choices?
2019
Today, it is a priority to predict what consumers will choose at the point of sale where there are more and more competing brands. But what kind of consumers' information can be used for that purpose? This paper compares the power of physiological responses (unconscious responses) and self-report/verbal responses (conscious responses) towards product packages, as a means of predicting product choices. To this end, six different packaging designs were created by combining three different colors (blue, red and black) and two different messages (simple and reinforced). Eighty-three young consumers were exposed to each of the six designs. In one phase of our investigation, unconscious electrode…
Liking the odour, liking the food. Toddlers' liking of strongly flavoured foods correlates with liking of their odour
2014
Olfaction plays a significant role in the sensing of foods. However, little information is available at any age on the relationship between the hedonic responses to given food odours and the effective liking and disliking of foods bearing these same odours. The present study aimed to assess the relationships between food odour liking and liking of the corresponding foods. This study relied on a longitudinal design involving 235 toddlers who were assessed for both their observed liking of a set of food odours and their parent-reported liking of foods at 12 and 22 months. To assess odour liking, eight odorants representing pleasant and unpleasant foods were presented in bottles along with neu…
Marketing Archetypes: Applying Jungian Psychology to Marketing Research
2016
In the current situation of growing information overload, individuals are gradually becoming less sensitive to traditional marketing communications. For this reason, traditional marketing research models are no longer capable of giving useful insights to management. This calls for new approaches that can grasp the inner meaning of consumer behaviors and evaluate their relevance. To this end, a new multidisciplinary approach is needed to interpret complex behavioral patterns so as to gain deeper and more effective insights into customers and to understand their behavioral patterns. In this paper, following a short introduction to the basic concepts of Jung's analytical psychology and their r…
Kultūras ietekme uz patērētāju rīcību mārketingā: piemērs- amerikāņu kultūras ietekme uz Eiropas biznesa kultūru
2018
Šis bakalaurs ir par kultūras ietekmi uz patērētāju uzvedību mārketinga kontekstā. Mērķis bakalaura tēzēm ir izpētīt kā kultūra ietekmē patērētāju uzvedību, ņemot vērā mārketingu un atsaucoties uz Eiropas kultūras amerakanizēšanos. Pirmais nodaļa ir teorija par kultūru un tās ietekmi uz patērētāju uzvedību mārketinga kontekstā. Otrā nodaļa satur amerikāņu kultūras ietekmes analīzi uz patērētāju uzvedību un nobeigumā trešajā nodaļā autors analizē veikto aptauju par Eiropas biznesa kultūras amerikanizēšanos. Aptaujas dalībnieki no piecām Eiropas valstīm: Latvijas, Spānijas, Vācijas, Francijas un Itālijas. Tika aptaujāti 165 dalībniki. Galvenie pētījuma secinājumi ir kopīgā piekrišana no Eirop…
Patērētāju uzvedību ietekmējošie faktori Latvijas digitālā mārketinga vidē
2020
In today's world, modern technologies are becoming part of day to day life of most people in the world and becoming an effective tool for marketing activities. That is why the digital environment is very important as the number of users is increasing every year. Traditional marketing can also be used in the digital environment, but it has to be adapted to the needs of online consumers. Nowadays, online advertising is considered as one of the keys to the success of a company. Customer's voice has always been one of the most important part of marketing. Thanks to digital technologies customers can get not only information about the product but also to purchase it from the internet. Any potent…