Search results for "Consumer behaviour"
showing 10 items of 213 documents
Antecedents to permission based mobile marketing: an initial examination
2009
PurposeThis paper's aim is to develop a conceptual model to examine the influence of four antecedent factors (personal trust, institutional trust, perceived control and experience) on consumers' willingness to participate in permission‐based mobile marketing. The model is to be tested empirically across three European countries and gender.Design/methodology/approachData are collected from surveys of consumers in Finland, Germany and the UK. The partial least squares (PLS) approach is utilised to test the model fit.FindingsThe main factor affecting the consumers' decision to participate in mobile marketing is institutional trust, which is a significant factor in all three countries and acros…
Consumer perceptions of grocery retail formats and brands
2001
Grocery retailers are operating in a slow‐growth market. The pursuit of market share is one of the main concerns for retail managers. The retail structure is becoming increasingly standardized and homogenous because of concentration of the ownership of stores. Cultural differences remain, however, between different European countries. Cultural factors influence the success of a positioning strategy. This study examined how consumers perceive grocery retail formats and brands in Finland. Data from personal interviews were used in highlighting the consumer perspective. Consumers perceive meaningful differences in various store formats, meanwhile store brands are seen as quite similar. Consume…
Examen des mécanismes d'influence des attributs de recherche
2017
Cette notice présente une synthèse des travaux de recherche menés par Yohan Bernard entre 2001 et 2016 autour des effets sur le comportement des consommateurs des attributs de recherche mis en avant par les producteurs et / ou les distributeurs. En particulier, trois attributs ont fait l’objet d’investigations avancées : le prix, les caractéristiques environnementales des produits et leur pays d’origine. Le document développe une analyse des processus de perception des attributs par le consommateur (chapitre 2). Les représentations mentales qui en découlent sont employées, avec d’autres éléments, pour fonder des intentions comportementales (chapitre 3). Les conditions dans lesquelles les at…
Mirror, Mirror on the Wall: Machine Predictions and Self-Fulfilling Prophecies
2021
We show that disclosing machine predictions to affected parties can trigger self-fulfilling prophecies. In an investment game, we experimentally vary investors’ and recipients’ access to a machine prediction about recipients’ likelihood to pay back an investment. Recipients who privately learn about an incorrect machine prediction alter their behavior in the direction of the prediction. Furthermore, when recipients learn that an investor has disregarded a machine prediction of no-repayment, this further lowers the repayment amount. We interpret these findings as evidence that transparency regarding machine predictions can alter recipients’ beliefs about what kind of person they are and what…
How perceived security appears in the commercialisation of internet banking
2005
Security has been widely recognised as one of the main barriers to the adoption of internet innovation. Many studies suggest that firms operating on the internet must first convince their customers about the security of internet as a medium. This paper presents empirical evidence that Finnish internet customers do not consider internet banking as unsecured as past literature suggests. In fact, our research findings suggest that Finnish internet banking services are considered secured in all our target groups, which present a vast sample of today's Finnish internet customers. However, mobile banking customers seem to have somewhat more security concerns than internet banking customers. Our e…
Dynamics of a minimal consumer network with bi -directional influence
2018
Abstract We study the dynamics of a model of interdependent consumer behavior defined by a family of two-dimensional noninvertible maps. This family belongs to a class of coupled logistic maps with different nonlinearity parameters and coupling terms that depend on one variable only. In our companion paper we considered the case of independent consumers as well as the case of uni-directionally connected consumers. The present paper aims at describing the dynamics in the case of a bi-directional connection. In particular, we investigate the bifurcation structure of the parameter plane associated with the strength of coupling between the consumers, focusing on the mechanisms of qualitative tr…
Touch, threats, and transactions: Pandemic influences on consumer responses and the mediating role of touch likelihood when shopping for fruits and v…
2022
The COVID-19 pandemic has influenced consumer behavior in numerous ways. Most of the public health measures have centered around minimizing social contact and physical touch. In the present study, we investigate the impact of such touch restrictions, introduced during the pandemic, on consumers’ shopping responses and payment preferences in the context of a perishable food category amenable to tactile evaluation (fresh fruits and vegetables). The study used a single-factor between-subjects design (during vs. before the COVID-19 pandemic), with the data collected in a scenario-based online experiment from a sample of 729 participants. The results revealed significantly less favorable shoppin…
The dynamics of technological substitution: the case of eco-innovation diffusion of surface cleaning products
2016
Some eco-innovations have already reached a mature state, but they diffuse slowly. There is little known about the importance of various factors on the diffusion process of eco-innovations. The aim of this research is to propose a conceptual model for eco-innovation diffusion, where particular case study of eco-innovation – micro-fibre cloth (MFC) for surface cleaning purposes – is given. The work will study the relative importance of various motivations on diffusion processes as well as the influence of information campaigns. This novel methodology has been developed under the system dynamics framework and is coupled with the logistic regression model. Structural validation tests were done…
A genetic algorithm for analyzing choice behavior with mixed decision strategies
2009
In the field of decision-making a fundamental problem is how to uncover people's choice behavior. While choices them- selves are often observable, our underlying decision strategies determining these choices are not entirely understood. Previous research defined a number of decision strategies and conjectured that people do not apply only one strategy but switch strategies during the decision process. To the best of our knowledge, empirical evidence for the latter conjecture is missing. This is why we monitored the purchase decisions 624 consumers shopping online. We study how many of the observed choices can be explained by the existing strategies in their pure form, how many decisions can…
Expectation, liking and purchase behaviour under economical constraint
1998
Abstract A panel of 123 consumers from Dijon and Nantes rated their liking for six orange juices (two pure juices, two juices made with concentrate and two nectars) in a blind condition, and then with information about the type of juice and packaging. Expectations induced by the information were also measured and the effect of this expectation on their evaluations were studied, as well as the role of the price on the purchase behaviour when the consumers were placed in a situation of choice under economical constraint. When discrepancy between blind rating and expectation was large, consumers generally moved their ratings towards expectation when they tasted a product in presence of informa…