Search results for "Consumer behaviour"
showing 10 items of 213 documents
Profiling Major Sport Event Visitors: The 2002 Commonwealth Games
2007
It has become common practice for governments and municipalities around the world to bid for the right to host a major sporting event. Prior to embarking on the bidding process, politicians attempt to determine whether such an event will be of value to their municipality; and often focus on the estimated economic consequences of hosting such an event. Frequently, studies are commissioned to predict the event's economic value. However, these studies often miscalculate the potential impact of sport event visitors as consumers. We argue that enhanced profiling of these visitors will enable a more accurate assessment of economic impact. The current research surveys 1,196 spectators of the 2002 …
Consumer behavior in a religious event experience: an empirical assessment of value dimensionality among volunteers
2009
PurposeThe purpose of this paper is to present volunteering in tourism events as a sort of spontaneous community participation that has far‐reaching consequences for destination management. It chooses the concept of value to explore volunteering experience in an international religious mega‐event, using Holbrook's value typology (efficiency, social value, play, spirituality).Design/methodology/approachThe authors undertake this objective by means of testing psychometric properties of the four value scales, as well as providing a causal model of relationships among value dimensions and overall perceived value, satisfaction and loyalty or commitment to volunteering in a special event tested w…
Cruise passengers' experiences in a Mediterranean port of call. The case study of Valencia
2014
Most cruise tourism studies have been restricted to one geographical region, the Caribbean, to a single cruise line, and to onboard experiences. Despite their relevance there has been little research on the Mediterranean region, on specific ports of call and on off-board experience. Furthermore, in the cruise context, there have been no studies on the role of culture in consumer behavior. Hoping to help fill this void, this research analyzed the influence of cruise passengers' image of a Mediterranean port of call on visit satisfaction and future behavioral intentions, and the moderating role of culture in causal relationships among these constructs. Data were collected in the port of Valen…
Pārrobežu tiešsaistes iepirkšanās un patērētāju uzvedības analīze Ķīnā
2019
Ķīnas patērētāju ikdienā un Ķīnas starptautiskajā tirdzniecībā ir nozīmīgi pieaugusi pārrobežu e-komercijas loma. Ar starptautisko preču mazumtirdzniecības pieaugošu nozīmi ir jāpievērš lielāka uzmanība patērētāju uzvedības tiešsaistē izpētei, bet tikai daži pētījumi koncentrējas konkrētai pārrobežu tiešsaistes iepirkšanās jomai. Šis pētījums veicina patērētāju pārrobežu tiešsaistes iepirkšanās attieksmes un rīcības izpēti. Tā mērķis ir izpētīt faktorus, kas ietekmē nodomu piedalīties pārrobežu iepirkumos tiešsaistē un veikt esošo Ķīnas tiešsaistes patērētāju attieksmes, kas balstīta uz identificētajiem faktoriem, mērījumus. Ierosinātais attieksmes modelis ir balstīts uz tiešsaistes un pārr…
Pircēju rīcības process un to ietekmējošie faktori jaunu automašīnu tirgū
2016
Maģistra darba mērķis: izpētīt pircēju rīcību lēmuma pieņemšanas procesā un to ietekmējošos faktorus iegādājoties jaunu automašīnu Latvijā, atklāt nepilnības un sniegt priekšlikumus to novēršanai. Pētījumā tikai veikta arī pilnīgi jaunu automašīnu nozares ekspertu intervēšana un gūtā materiāla kontentanalīze. Ar interviju palīdzību tika noskaidroti nozares ekspertu un automašīnu izplatītāju viedokļi par pircēja lēmuma pieņemšanas procesu, iegādājoties pilnīgi jaunu automašīnu.
Understanding the purchasing behavior of consumers in response to sustainable marketing practices: An empirical analysis in the food domain
2021
Sustainability has become an important driver in defining business strategies, affecting most critical corporate functions and changing the way in which value is created, communicated, and distributed. This is increasingly impacting marketing practices, in particular, through promoting the development of sustainable marketing in the food sector. In line with this, our study aimed to investigate if and how sustainable marketing practices affect consumer loyalty to a specific brand. To answer our research questions, we relied on the results of a survey submitted to a sample of 907 Italian consumers of biscuits. Results showed that the consumers’ attention to sustainable issues (in the absence…
50 Shades of Green: Insights into Personal Values and Worldviews as Drivers of Green Purchasing Intention, Behaviour, and Experience
2021
Despite the booming interest in determinants of green (i.e., sustainable) consumption, the psychological factors that influence pro-environmental consumption patterns are not yet fully understood. To answer this call, we developed and analysed a model that offers an integrative approach to sustainable consumption patterns by addressing the full palette of consumers’ personal value orientations. Specifically, we linked consumers’ egoistic, altruistic, and biospheric values at the personal level to pro-environmental purchasing intentions, behaviours, and experiences. Furthermore, we examined whether implicit beliefs about the balance between humanity and nature (i.e., worldviews) moderate the…
Social servicescape effects on post-consumption behavior
2016
Purpose The purpose of this paper is to determine the role played by the social servicescape and positive emotions in the post-use in terms of response – satisfaction, perceived value and consumer loyalty – in hedonic services. Design/methodology/approach A quantitative study was conducted to gather data from 867 opera-goers through e-mail with a link to a questionnaire. Hypotheses were tested using structural equation modeling based on partial least squares. The effects of the social servicescape and emotions as moderators were examined using interaction techniques. Findings The paper provides empirical support on the multidimensional configuration of the social servicescape composed by b…
Firstborns buy better for the greater good: Birth order differences in green consumption values
2022
Despite multiple studies on the role of birth order in shaping human personality, marketing literature has largely neglected its role in shaping consumer behavior. We conducted a high-powered birth-order study on several consumption-related measures (Nmain analyses = 1358), which consistently enabled us to detect effect sizes even smaller than d = 0.20 with a power of 0.90. Participants filled out scales measuring susceptibility to normative interpersonal influence, the need for uniqueness, and the tendency to express the value of environmental protection through purchases and consumption behaviors. At a general level, we did not find any support for the notion that firstborns (vs. laterbor…
Click and drive: Consumer attitude to product development: Towards future transformations of the driving experience
2016
Purpose – The purpose of this paper is to supply indications that may be useful in the process of development of new products that fully exploit the value potential of Internet of Things (IoT) technologies in the automotive industry. To this aim, the authors investigate how applications of the IoT to smart vehicles are perceived by consumers and describe different ways to increase their satisfaction. Design/methodology/approach – After a literature review focused on IoT and consumer behaviour in the automotive industry, the authors apply the Kano model to find the drivers for achieving customer satisfaction with new product developments in smartcars. Findings – Automotive companies need to…