Search results for "Consumer behaviour"
showing 10 items of 213 documents
Determinants affecting consumers' attention to fish eco-labels in purchase decisions: a cross-country study
2022
PurposeThe purpose of this study was to investigate the role of consumer altruism and other socio-cultural factors in predicting how much attention consumers pay to seafood eco-labels.Design/methodology/approachThe empirical investigation was carried out by administering an online questionnaire to a sample of Italian and Spanish people from December 2019 to April 2020. After carrying out the principal component analysis procedure, the work made use of an ordinal logistic regression.FindingsBoth Italian and Spanish consumers with an altruistic attitude, who feel that food produced in a sustainable way can protect the environment and workers, appear more likely to take an eco-label into accou…
Consumers' perceptions of sustainably produced food: a focus group study
2009
The purpose of this study is to provide information on consumers' perceptions of sustainably produced food products and the main product attributes that influence consumers' buying behaviour in the case of organic, Fair Trade and locally produced food. The paper draws on data from four focus groups. The results provide empirical insight into the motivating as well as the restricting factors that influence consumers' purchasing behaviour in the case of sustainably produced food and introduce the emerging key themes associated with the attributes of sustainably produced food products.
How can the management of fitness centres be improved through corporate image and brand image?
2022
The aim of this research is to test the role of corporate image in predicting credibility, trust, and brand recognition. In addition, it is intended to verify whether these variables can explain the atti- tudes and future intentions of fitness centre users to better understand their behaviour. Through an online survey, the opin- ions of 325 fitness centre users were collected regarding the pre- viously mentioned variables. A structural equation model was made by means of EQS 6.4 to confirm, first, the reliability of the scales used and subsequently test the different relationships between variables. The results show the importance of corporate image as a starting point to explain future int…
Integrated marketing communications and information and communication technology in the hotel sector: An analysis of their use and development in Dal…
2011
The concept of integrated marketing communications (IMC) has been recognized as a key factor in the marketing literature. Boosted by advancements in information and communication technology (ICT), IMC has received considerable attention during the past decade. The purpose of this research is to study in greater detail the IMC and ICT concepts in the tourism sector, specifically in hotels. The empirical study was conducted in 17 high-class hotels in Dalmatia, the largest region on the coast of Croatia. Descriptive statistics analysis showed a high degree of IMC and ICT implementation in Dalmatian first-class and luxury hotels. Moreover, the ICT application increased with the hotel category, …
Key Predictors of Customer Loyalty for Facebook Brand Pages. Empirical Research on Social Media Marketing
2018
The new marketing practices and developments have had incredible impact on consumers’ purchasing process and information-acquisition process, and most notably, social media is changing marketing. The research setting for this paper refers to consumer behavior on social media services, particularly Facebook and consumers’ interactions with brands on this social platform. Through this research, we examine which consumer behavior concept has a higher impact in generating loyalty for the brands consumers interact with on Facebook. Using Automatic Linear Modeling, we forecast and model a target variable (namely, consumer loyalty) based on linear relationships between the target variable and its …
Improving eco-efficiency of a swimming hall through customer involvement
2013
Abstract Findings from a project aiming to improve eco-efficiency of a swimming hall in Finland are presented in this article. There are various opportunities for eco-efficiency improvements for a swimming hall, many of which belong to responsibilities of the staff. However, there are aspects where also customers could participate. Consequently, changes in the current behavior of the swimming hall management, staff and customers are required. Results from customer survey and staff interviews suggest that lack of knowledge about the swimming hall-specific environmental impacts and possibilities of the respondent (either staff or customers) to actively engage in pro-environmental work at the …
Every Silver Lining Has a Cloud: An Empirical Analysis of the Role of Neutralization Techniques Within the Context of Moral Intensity
2017
This study addresses a research gap in the literature of ethical decision-making which deals with the mediating role of central neutralization techniques between incidents of different severity and resulting consumer attitudes toward the company. It is widely accepted that irresponsible company actions effect consumer actions and attitudes toward the company in an unfavorable way. Yet, reality proves that this is only partly true, revealing moderate negative consequences for companies in scandalous situations. Consumers do not completely transfer their proethical attitude in actual purchase behavior, which leads to an attitude-behavior gap. We aim at explaining the psychological concepts ly…
Exploring individual personality factors as drivers of M‐shopping acceptance
2009
PurposeThe purpose of this paper is to evaluate how personality variables related to technology (innovativeness, compatibility and affinity) can modify the influence of classical technology acceptance model (TAM) variables on behavioural adoption intention of mobile shopping.Design/methodology/approachThe impact of innovativeness, compatibility, affinity, TAM beliefs (ease of use and usefulness) and attitude on mobile shopping adoption is tested through structural equation modelling techniques. The sample consisted of 470 Spanish mobile telephone users selected on the basis of convenience.FindingsData analysis shows that the effect of perceived usefulness and, in a minor degree, perceived e…
The Impact of the Current Crisis Generated by the COVID-19 Pandemic on Consumer Behavior
2020
Abstract It is well known that the extent to which the supply manages to adapt to the demands and changes in consumer behavior is key to the success of a business or, in the current economic context, to the survival of a business. This paper aims to analyze the manner in which the perception and attitude of the individual towards risk causes major changes in its purchasing behavior and, implicitly, to identify the tools of marketing with a favorable impact on the consumer, in the economic and social context generated by the Covid-19 pandemic. Although the fear and concern generated by the current economic and social crisis are visibly affecting both social behavior in general, and purchasin…
Cognition and affect: A factors combination in clients dissatisfied with restaurants
2010
On the basis of an extensive literature review of the principal theories that explain consumer dissatisfaction, we try to analyse the effect of a set of cognitive and affective variables on dissatisfaction. Cognitive variables examined were performance, expectations, disconfirmation, causal attributions and inequity. Negative affects were considered as emotional variables. We developed an empirical research to examine customer dissatisfaction with restaurants. The results indicate that the best combination of variables to estimate dissatisfaction judgements is ‘performance–inequity–norms disconfirmation–attributions’. Therefore, dissatisfaction has a greater cognitive content because negati…