Search results for "Consumer choice"
showing 10 items of 21 documents
Quality attributes of cactus pear fruit and their role in consumer choice
2015
Purpose – The purpose of this paper is to detect what experience and credence quality attributes contribute to the consumer decision to consume cactus pear fruit. The authors therefore try to measure the effect of each quality attribute on consumer choice. Design/methodology/approach – As a theoretical basis, two principal quality attributes emphasised in the literature on consumer behaviour were analysed and adjusted to the specific fruit features. The empirical strategy was carried out by administering a telephone questionnaire survey of 270 interviewees who consume cactus pears in Italy. The questionnaire, consisting of 14 items expressed on a metric scale (five-point Likert scale), was…
Quality Perception and Consumer Choice of Cactus Pear: Results of Direct Survey in Italy
2015
Today, alongside the traditional search and experience quality attributes, credence attributes increasingly affect individual consumption. The aim of this paper is to identify and measure the principal attributes of quality in cactus pear and their effect on consumer choice. The hypothesis underlying the study is that credence attributes have a major influence on consumer choice compared to the other quality attributes. With this in mind a questionnaire was administered to 92 cactus pear consumers in Italy, and by means of an econometric model the relationship that single attributes have on the amount of cactus pear consumption was analysed. Results confirm that credence attributes are impo…
The value proposition of food delivery apps from the perspective of theory of consumption value
2021
Purpose The theory of consumption values (TCV) has successfully explained much consumer choice behavior, but few studies have investigated the values that drive food-delivery application (FDA) use. This study aims to bridge this gap by extending the TCV to the FDA context to examine food consumption-related values and interpreting and rechristening generic consumption values to adapt the TCV to the FDA context. Design/methodology/approach An explorative mixed-method research approach was taken to conduct focus group discussions with 20 target users to develop the questionnaire and then administer it for a cross-sectional survey (pen and pencil) to FDA users aged 22–65 years; 423 complete r…
Quality determinants of avocado fruit consumption in italy. Implications for small farms
2018
In recent years there has been an increasing consumer interest towards tropical fruits due to the desire of consumers for healthy eating while experiencing new and exotic flavours. Within this consumer trend, avocado fruit presents great potential in order to meet the requirements desired by consumers due to its high nutritional value and particular quality characteristics. The aim of the present study is to understand which quality determinants influence consumers’ decision making to consume avocado fruit in Italy. In the literature, avocado is a fruit few investigate from a consumers’ quality perception perspective. Therefore, understanding consumer preference for avocado fruit may be con…
Sustainability and New Models of Consumption: The Solidarity Purchasing Groups in Sicily
2011
Social embeddedness, defined as the interaction of economic activities and social behavior, is used in this study as a conceptual tool to describe the growing phenomenon of food community networks (FCNs). The aim in this paper was to map the system of relations which the FCNs develop both inside and outside the network and, from the number of relations, it was inferred the influence of each FCN upon the formation of new socially embedded economic realities. A particular form of FCN was taken under consideration: solidarity purchase groups (SPGs). Performed with the aid of social network analysis on a sample of SPGs in Sicily (a region in southern Italy), the study allowed us to identify a r…
Crossmodal correspondences between typefaces and food preferences drive congruent choices but not among young consumers
2022
Abstract Several studies suggest that consumers match stimuli across sensory modalities, with angular (vs. round) typefaces typically associated with sourness (vs. sweetness). Drawing on findings from the field of crossmodal correspondences, this study (N = 220) examined potential typeface effects in naturalistic settings and found that exposure to angular (vs. round) typeface increased (decreased) consumers’ preferences for sour (sweet) food but had no impact on their expectations or perceptions of these tastes. Moreover, while typeface did not have a direct effect on food choices, consumers exposed to angular (vs. round) typeface reported a greater relative preference for sour over sweet …
Instruments for Wine Promotion in Upscale Restaurants
2010
In recent years, wine marketing has assumed an increasingly important role in restaurants. The growing complexity of the supply of wines determines that consumer choice is conditioned by wine labels included in the wine list and the influence of the waiter. The objective of this study is to identify and characterize how a wine list is prepared and displayed for wine promotion by upscale restaurants, depending on the presence of wine specialists on staff. As a result, it is observed that the content and design of the wine list is largely conditioned by the presence of a sommelier, since the ways used for promoting wines in the wine lists differ across restaurants.
Factors affecting consumer preferences for “natural wine”: An exploratory study in the Italian market
2020
PurposeThe aim of this study is to understand which wine quality characteristics, consumers' attitudes and socio-demographic characteristics affect the consumers' willingness to pay (WTP) a premium price for a bottle of natural wine.Design/methodology/approachThe research is experimental and investigated the purchasing intentions of 613 Italian wine consumers within a hypothetical setting. In order to elicit WTP for natural wine, a multiple price list (MPL) in a comparison with one bottle of conventional wine, with an average price of €5 was adopted. To understand which quality attributes of wine affect the consumers' WTP for natural wine, a Tobit regression model was implemented.FindingsTh…
Understanding physiological and physicochemical influences on in-mouth aroma release from yogurts using mechanistic modelling
2008
International audience; On the basis of a first mechanistic model predicting aroma release in the oropharynx during food consumption, the aim of the present work was to improve its accuracy and to use it to identify the main mechanisms responsible for in-mouth aroma release. Comparison between predicted release kinetics and the ones measured by APCI-MS in the nasal cavity of subjects eating flavoured yogurt highlighted the reasonably accurate time predictions of the relative aroma concentration in the nasal cavity and the model ability to simulate successive swallowing events as well as partial velopharyngeal closure. Parameters identified as the most influent for in-vivo aroma release were…
Would you fancy a premium five o’clock after the funeral? Application of Terror Management Theory in daily shopping decisions
2018
The present study has investigated how fear-of-death activation affected consumer food product choices. Undergraduate students (N = 130; Mage = 22.7; Meage = 21) differing on the conscious fear of death level participated in this study. The participants were divided into two experimental and one control groups. In first experimental group fear of death was induced by asking the participants to read an euthanasia story, in second experimental group by asking them to picture their own death. All experimental groups filled a fear of death personality measure prior to the experiment. Afterwards, participants had to indicate their usual shopping preferences, by choosing between several standard …