Search results for "Consumer"
showing 10 items of 880 documents
Managing satisfaction in cultural events: Exploring the role of core and peripheral product
2017
1.INTRODUCTIONSatisfaction is a key concept within the marketing discipline and specifically within the area of consumer behaviour. Satisfaction in the arts is mostly derived from a combination of three elements: the subjective and experiential aspects of the cultural product, the quality of the venue and the quality of the associated peripheral services (Hume, 2008a). According to this author, studies on satisfaction with cultural events are key to understanding customer motives to repurchase subscription which can increase the arts organization's profitability, this being a main goal of the currently complex entertainment arena.This study focuses on satisfaction among visitors of an art e…
Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behaviour
2006
Abstract Both marketing practitioners and academic researchers have traditionally recognised the major influence that perceived value has on consumer behaviour. Tourism and hospitality research have recently shown an interest in value; especially, when investigated with quality and/or satisfaction. The present study has two primary objectives. First, to investigate the dimensionality of consumer value in a travel-related context (students’ travel behaviour), adopting Holbrook's typology, and combining it with negative inputs of value. Second, to explore the relations between consumer perceptual constructs such as perceived value, satisfaction and loyalty. This dual objective is undertaken b…
The theme park experience: An analysis of pleasure, arousal and satisfaction
2005
Abstract This article analyses how visitor emotions in a theme park environment influence satisfaction and behavioural intentions. Emotions consist of two independent dimensions, i.e. pleasure and arousal. Two competing models were tested. The first model is derived from the environmental psychology research stream as developed by (An Approach to Environmental Psychology, MIT Press, Cambridge, 1974), where the visitor's arousal generates pleasure and, in turn, approach/avoidance behaviour. This emotion-cognition model is supported by Zajonc and Markus (1984). The second model to be tested is based on Lazarus’ (Emotion and Adaptation, Oxford University Press, New York, 1991) cognitive theory…
Understanding consumer demand for sustainable beef production in rural communities
2015
In the past two decades, due to the series of crises within the agro-food system, such as BSE, dioxin, and foot and mouth disease, consumer demand for sustainable production has considerably grown in European society. Consumers seem to frame food quality in terms of social and environmental aspects of productions, which may be recognized through a certification labelling or through a system of food quality criteria that give rise to conventions of quality. The aim of our study was to understand how food quality and labelling are assessed by rural population in Southern Italy. Local beef production with sustainable voluntary certification was the focus of our empirical strategy. Our decision…
Agro-food markets’ functional efficiency, products’ quality and information’s role
2018
Nowadays agro-food productions’ quality and markets’ economic efficiency are strictly connected and related to the increasing information’s role that is no doubt simplify by the global presence of the World Wide Web system. It is possible to assert that this kind of situation does not always safeguard information’s safety and propriety and at the same time consumers’ aware and complete choice capability. From a production markets’ economic efficiency point of view these elements contribute to create some kind of functional distortions able to prevent their proper working system under the economic theory profile and supply misunderstandings and informational asymmetries. These specific condi…
Food consumer models: The case of the responsible consumer
2017
The profile of the responsible consumer, that is, an individual whose purchases strive to satisfy altruistic aims above and beyond oneâs merely personal consumer necessities, is closely correlated to the oneâs socio-economic conditions. All subjective aspects considered, the correlation between responsible consumption in the agri-food sector and the level of education of the individual was studied herein by way of a statistical survey, conducted on a sample of 108 individuals. Likewise, the correlation between the level of responsible consumption and the average monthly expenditures was also elucidated. The study was carried out using the statistical software environment R and the resul…
Conventions of Quality in Consumer Preference toward Local Honey in Southern Italy
2016
During the last few decades consumer demand for local foods has increased around the world, particularly in the USA and Europe. Such consumer trend also contributes to redefine a new alternative geography of food; in which local foods are perceived to be of better quality and safer. Moreover, consumers frame local food quality not only in terms of general attributes, such as taste and price, but also in terms of more subjective attributes closely linked to social and environmental aspects of products. These attributes are recognised by consumers as a range of socially constructed food quality criteria, which play an important role in the creation of information about quality and consumer de…
Measuring destination image an approach by an attribute‐based analysis
2001
Product image formation process is a valuable insight for correct understanding of consumer behaviour. When product is a tourism destination, image formation is even more important due to the inability of pretest the tourist product. This framework gives place to the present research on tourism destination image. The paper starts with a litterature review on the meaning and measurement of destination image divided into two main approaches: the conceptual and the methodological. Secondly, the results of an empirical investigation are reported: it deals with the assessment of attribute‐based destination image of sun and beach resorts on the Spanish Mediterranean coast. The aim and contributio…
Mental Account Barriers and Transaction Purpose: A Romanian Point of View
2013
Abstract The present study encompasses the behavioral model of decision making. Using the models provided by scientific literature, the relationship between the basic structure of mental accounts, transaction utility and consumer decision, together with perceived comfortability. The procedure was carried out using undergraduate students of Lucian Blaga University of Sibiu, with similar proportions of sexes and with resembling ages. Results have shown that influence of mental accounting structuring and transaction utility on decision and perceived comfortability is insignificant, taken into account the differences between sexes. The presented results bring knowledge into the economic behavio…
Determinant Factors in Purchasing Korean Skin Care Products
2020
The demand and business opportunities in the skin and facial beauty sector have increased in the last 10 yr. The beauty and personal care industry in Indonesia grows on average of 12 %, with a market value of 33 × 109. This research emphasizes the presence of the influence of attitude, subjective norm, and perceived behavioral control on the purchase intention of skincare products that are moderated by the country of origin. The data collection is conducted by distributing questionnaires to a total of 130 respondents. Data obtained through a questionnaire are then processed with Smart Partial Least Square (PLS). The results in this study prove that the attitude and perceived behavioral cont…