Search results for "Consumers"

Efectos del desarrollo sostenible percibido por el consumidor. Una propuesta de modelo de hipermercados en Ecuador

2020

Resumen El objetivo de este trabajo fue analizar la incidencia del desarrollo sostenible sobre la cadena de efectos: valor percibido - capital de marca - lealtad. Para ello, se propone un modelo teórico de relaciones que se contrasta a partir de una muestra de 317 clientes de hiper mercados en Ecuador. Los resultados, aplicando una metodología exploratoria y confirmatoria, combinada con regresión por mínimos cuadrados parciales, mostraron que tanto las acciones de desarrollo sostenible como el valor percibido son pilares maestros sobre los que se puede apoyar la estrategia minorista. Ambas se muestran como variables clave por su naturaleza, en cuanto son multidimensio nales, y por su alcanc…

Validation of the Italian version of the Devaluation consumers' Scale and the Devaluation Consumers Families Scale

2016

Objectives This study aimed to assess the psychometric properties of the Italian versions of the Devaluation of Consumers Scale (DCS) and the Devaluation of Consumer Families Scale (DCFS), twoshort-scales examining public stigma towards people with mental disorders and their relatives. Methods The scales were administered to 117 individuals with a clinical diagnosis of affective or non-affective psychoses (ICD 10 criteria F20-29, F30-33). Translation procedures were carried out according to accepted standards. Internal reliability was assessed using Cronbach’s alpha coefficient. Convergent validity was evaluated in terms of correlation with the Global Functioning Scale (GAF) and with the Qu…

Consumer's protection and privatisations in Italy

2004

TRENDS IN THE DEVELOPMENT OF INTEGRATED MARKETING COMMUNICATION IN THE CONTEXT OF DIGITAL MARKETING

2019

Nowadays, in the context of digital marketing and social media development, with the advantages given by technologies and the vast possibilities of communication among consumers, businesses find the implementation of integrated marketing communication influenced by the Internet as a marketing communication environment where businesses are urged into a customer-centric approach by the consumers’ changing habits of receiving information. This results in an increased role of content marketing, relationship orientation, dialogue and network communication, management of multiple stakeholders etc., which envisages consumer involvement with a view to mitigating the consequences caused by the obsta…

Consumption and Production Patterns for Agricultural Sustainable Development

2021

Agriculture has always played a key role in feeding the world population and ensuring the development of sustainable food production systems. However, over recent decades, many farmers have over-exploited agricultural ecosystems in order to increase their production and incomes. This has caused a reduction or degradation of environmental sustainability, reducing farmers’ profitability and leading many producers to abandon rural areas. Moreover, currently, over 820 million people in the world are hungry, while a third of the food produced is lost or wasted, with negative implications on economic, social and environmental conditions at a global level, highlighting how different production, ed…

GLI OBBLIGHI DI INFORMAZIONE TRA REGOLE DI PROTEZIONE DEL CONSUMATORE E DIRITTO CONTRATTUALE EUROPEO

2013

Less ambitious than the original proposals, the Consumer Rights Directive 2011/83 focuses on the area of information duties and the right of withdrawal in B2C contracts. This article analyses the new rules providing information obligations, and highlights some of the unresolved questions particularly concerning the level of consumer protection, and the remedies for the breach of those obligations. An extensive catalogue of information is now to be given in distance and off-premises contracts; and — according to the existing rules within the Directives on Timeshare Contracts and Package Travel — this catalogue is to be considered an integral part of the contract. According to the Author’s op…

Understanding the consumption of plant-based meat alternatives and the role of health-related aspects. A study of the Italian market

2023

One possible solution to address some of the current health and environmental challenges we are facing is to choose plant-based meat alternatives (PBMAs). However, from the literature, the role of PBMA products in the consumer’s diet and whether they are a substitute for red meat consumption or if they only represent an enrichment function is not clear. Moreover, little is known about how health-related aspects affect consumer choices. This study tries to understand the role of PBMAs in consumption habits and the effects of health-related aspects in PBMA consumption. The results show that PBMA consumption occurs in substitution to red meat, and it is associated mainly with healthy and susta…

Consumers' eating habits during the Covid-19 pandemic: Evidence of an experimental analysis in Italy.

2021

During the COVID-19 pandemic, the Italian food supply chain responded to the needs of consumers by giving continuity to the supply of food products even if the Italian food system in the first phase of lockdown had to deal with the anxiety of consumers who rushed to the food stores to "clear the shelves ". The aim of this research is to provide a qualitative interpretation of Italian families' food consumption experiences during the lockdown due to Covid-19, which lasted from March 9, 2020 to May 4, 2020. This research has examined twenty Italian families and reveals that anxiety about the exhaustion of food stocks was detected in the first weeks of the lockdown, where there were consumers …

Museums, consumers, and on‐site experiences

2010

PurposeOne conclusion is widely shared by professionals in the cultural sector: consumer motivations have changed and in particular their relations with cultural products and services. This paper seeks to analyze different trends applied to museums in order to improve the understanding of this “new” cultural audience.Design/methodology/approachFor this trend marketing analysis, seven consumer orientations have been identified (without claiming they are at all exhaustive) after an extended review over the shape of contemporary consumer habits. Besides, the authors wanted to know the opinion of the cultural managers. Each consumer orientation has been evaluated by taking a sample of French pr…

Descriptive and hedonic temporal sensory analysis

2016

Over the last years, so-called rapid methods for sensory evaluation have been developed to collect sensory description of products from consumers. Moving forward in this direction, this thesis proposes to pair Temporal Dominance of Sensations (TDS) with dynamic liking. This new method, named Temporal Drivers of Liking (TDL), highlights sensory drivers of consumer liking and determines how the dynamic perception can impact the hedonic response. This work proposes to compute the Liking While Dominant (LWD) score as the average liking scores given to a product while a given attribute was perceived as dominant and to look at its deviation from the mean liking score of this product. When signifi…