Search results for "Consumers"
showing 10 items of 87 documents
Study of growth opportunities for Sicilian sparkling wine market by a Simple Correspondence Analysis and a Focus Group
2010
Sicilian territory vocation to the production of wines is a prerequisite needed to ensure a large variety of high quality products, very appreciated by national and international markets. Indeed, Sicily produces sparkling wines since the past century and now there are 21 Sicilian wineries that produce high quality sparkling wines. Currently, Sicilian sparkling wines are sold in the local market, however, customer penetration is still low due to a lack of communication and advertising. This paper is divided in two parts and aims to investigate through an experimental survey, possible growth opportunities for Sicilian sparkling wines market. In the rst part we applied the Simple Correspondenc…
Study of the importance of emotional factors connected to the colors of fresh-cut cactus pear fruits in the consumer purchase choices for a marketing…
2013
The cactus pear has always aroused curiosity because of its shape and its particular structural characteristics (plate and spiny clatodes, oval fruits of different colors and flowers of an enchanting beauty). This plant evocates the territory where it grows, characterized by a sub-tropical climate, which in Europe is represented by the region of Sicily, the island of the Southern Italy, that is one of the main producers in the Mediterranean area. Sicily has three native cultivars with different colors of the fruit: red, yellow and white. The variety with the yellow fruit is the most widespread, although all of them are commercialized. The chromatic variety of these fruits is one of the stre…
Functional food characteristics in organic food products—the perspectives of Italian consumers on organic eggs enriched with omega-3 polyunsaturated …
2022
Abstract Innovation in organic food products plays an important role in further developing its competitiveness in the market and meeting the emerging consumers’ needs. However, few studies have analysed consumers’ points of view of innovations on organic food, limited to the change in the natural food composition or the enrichment of the nutritional contents of the product. This study, using experimental auctions, aims to overcome this gap by enriching the knowledge on organic consumers’ preference for organic food with functional characteristics. Specifically, this study analyses the willingness to pay (WTP) of 110 Italian consumers for organic eggs enriched with omega-3 polyunsaturated fa…
Analysis of stable carbon and nitrogen isotopes as a tool for assessing the environmental impact of aquaculture: a case study from the western Medite…
2005
Stable carbon and nitrogen isotope ratios ( 13C/ 12 C and 15N/14 N) of in situ dominant primary producers and consumers were investigated to assess the impact on a natural ecosystem of a land-based fish farm along the south-western coast of Sicily (Italy). The putatively impacted area close to the farm along outfall was compared with other locations at increasing distances from the outfall. Carbon and mainly nitrogen stable isotopes revealed evidence of widespread aquaculture waste in the study site: benthic organisms collected in the impacted area showed more enriched δ 15N signatures than those at greater distances from the outfall, suggesting a large contribution of aquaculture waste to …
L'accesso al credito immobiliare
2018
The essay deals with the issue of the various forms of financing real estate purchases with particular regard to the new types of contracts designed specifically to facilitate access to credit, such as rent to buy, the real estate lifetime loan, the real estate credit to businesses and the real estate credit to consumers
Paradoxes of postmodern tourists and innovation in tourism marketing
2018
Innovation challenges tourism experiences in a new digitalized era. The new scenario is showing some paradoxical changes that lead to new approaches for tourism production, distribution, and financing. This chapter focuses on innovation in marketing, involving market processes, new changes in tourist behavior and new approaches adopted by companies to face new trends. An emphasis is given to service innovation in tourism, with a special focus on companies, tourist destinations, and the digital environment. Likewise, the chapter examines a series of paradoxes of postmodern tourists and how companies develop new products and services to try to address them.
INVESTIGATING MARKET POTENTIAL FOR STREAMING SUBSCRIPTION MODEL IN EMERGING ECONOMIES : A CASE OF NIGERIA
2018
Master's thesis Music management MU501 - University of Agder 2018 Building on two marketing theories: the product and marketing concept, this study conceptualizes how music sampling, consumers’ income and attitude affect streaming subscription in Nigeria. The aim is to test whether efficient market for streaming subscription could be developed in emerging economies and contribute to growth in the world digital music markets. The study used a binomial logistic regression to analyse 230 observations obtained from a survey data to estimate a conceptual framework. Results show that music sampling positively affect streaming subscription. Conversely, consumers’ income and attitude are both not s…
Pārrobežu tiešsaistes iepirkšanās un patērētāju uzvedības analīze Ķīnā
2019
Ķīnas patērētāju ikdienā un Ķīnas starptautiskajā tirdzniecībā ir nozīmīgi pieaugusi pārrobežu e-komercijas loma. Ar starptautisko preču mazumtirdzniecības pieaugošu nozīmi ir jāpievērš lielāka uzmanība patērētāju uzvedības tiešsaistē izpētei, bet tikai daži pētījumi koncentrējas konkrētai pārrobežu tiešsaistes iepirkšanās jomai. Šis pētījums veicina patērētāju pārrobežu tiešsaistes iepirkšanās attieksmes un rīcības izpēti. Tā mērķis ir izpētīt faktorus, kas ietekmē nodomu piedalīties pārrobežu iepirkumos tiešsaistē un veikt esošo Ķīnas tiešsaistes patērētāju attieksmes, kas balstīta uz identificētajiem faktoriem, mērījumus. Ierosinātais attieksmes modelis ir balstīts uz tiešsaistes un pārr…
Sporta kluba "Veselības Fabrika" patērētāju uzvedības analīze.
2018
Darba nosaukums “Sporta kluba “Veselības Fabrika” patērētāju uzvedības analīze”. Darba mērķis pamatojoties uz patērētāju uzvedības teorētiskiem aspektiem un aptaujas rezultātiem, izpētīt patērētāju uzvedību par praktisku piemēru izvēloties sporta klubu “Veselības Fabrika”, atklāt nepilnības un sniegt priekšlikumus darbības uzlabošanai patērētāju uzvedības kontekstā. Darbs sastāv no 3. nodaļām. Pirmajā autors sniedz vispārēju ieskatu patērētāju uzvedības pamatjautājumos, otrajā nodaļā autors raksturo patērētāju uzvedību sporta klubā “Veselības Fabrika”, trešajā nodaļā autors apkopojis savas veiktās aptaujas rezultātus. Darba noslēgumā apkopoti secinājumi un izteikti priekšlikumi. Darbs sastā…
Tipologías de consumidores de alcohol dentro de la práctica del botellón en tres ciudades españolas
2010
In this work, 6,009 youngsters (14-25 years old) who practice the «botellon» were interviewed in three cities of the Valencian Community. After a stratifi ed sampling among college and noncollege students, a two-step cluster analysis was carried out for each sample with two aims: to identify different types of alcohol consumers in the practice of the «botellon» and to carry out a crossed validation of the results obtained. The variables included in the analysis were the following: gender, age group (university students: U; adolescent students: ES), performance of intensive episodes of consumption (yes/no), number of years practicing the «botellon» and grams of alcohol ingested. The results …