Search results for "Content"

Antioxidant Potential of Extracts Obtained from Macro- (Ascophyllum nodosum, Fucus vesiculosus and Bifurcaria bifurcata) and Micro-Algae (Chlorella v…

2018

Background: Natural antioxidants, which can replace synthetic ones due to their potential implications for health problems in children, have gained significant popularity. Therefore, the antioxidant potential of extracts obtained from three brown macroalgae (Ascophyllum nodosum, Fucus vesiculosus and Bifurcaria bifurcata) and two microalgae (Chlorella vulgaris and Spirulina platensis) using ultrasound-extraction as an innovative and green approach was evaluated. Methods: Algal extracts were obtained by ultrasound-assisted extraction using water/ethanol (50:50, v:v) as the extraction solvent. The different extracts were compared based on their antioxidant potential, measuring the extraction …

"The world's worst cleaning lady" : the portrayal of gender in commercials targeted at American NHL audiences

2014

Mainontaan suhtaudutaan usein melko välinpitämättömästi, eikä sen vaikutusta yhteiskuntaan ja maailmankuvaamme välttämättä huomata. Mainonnan rooli vallitsevien arvojen ja ihanteiden rakentajana ja ylläpitäjänä on kuitenkin merkittävä, sillä mainonnan avulla on mahdollista tavoittaa suuri määrä ihmisiä hyvin pienessä ajassa. Kohdemainonnan avulla mainonnan viestit kohdistetaan tietylle kuluttajaryhmälle, mikä mahdollistaa mainonnan tehokkaan räätälöinnin vastaamaan kohderyhmän arvoja ja maailmankuvaa. Tämän tutkimuksen tarkoituksena oli selvittää, millaista nais- ja mieskuvaa amerikkalaisille jääkiekon katsojille suunnattu kohdemainonta välittää. Aineisto koostui 107 mainoksesta, jotka esii…

Politiques ou malcontents

2006

Entrée de dictionnaire; Dictionnaire de l'histoire de France

Perceptions of content marketing : case study on Finnish companies

2015

The discipline of marketing has gone through some major changes over the past couple of decades. The power is moving away from companies to consumers, who are playing a more significant role than ever before. Furthermore, the increasing number of marketing channels and the digitalization of media create not only challenges but also opportunities for companies. These shifts in the environment have actually made content marketing to be one of the most popular concepts in marketing today. Content marketing is by no means a new concept, but the recent digital tools in marketing have changed the concept and made it more popular among marketers around the world. Content marketing is and has been …

Body movements and their role in music therapy in the treatment of depression and an eating disorder : a case study

2015

Music and dance play an important role in every culture and society. In some parts of the world, the word for music and dance is the same. Due to this, one good treatment and psychological support can be music and dance. The purpose of this master’s thesis was to investigate how body movements and their role in music therapy in the treatment of depression and an eating disorder can offer one insights, and improve depression and quality of life. This case study was conducted within a clinical setting. The client attended 12 music therapy sessions that were recorded with video and audio. The recordings were beneficial for the data analysis to be used in my thesis, which took the form of deduc…

My emotions expressed by music

2014

Improvisational psychodynamic music therapy (IPMT) has been demonstrated by Erkkilä et al. (2011) to be effective in the treatment for people suffering from depression. For the purpose of a mixed methods research design all musical improvisations have been captured electronically, the therapist’s notes have been standardized, and the sessions have been recorded and saved. Furthermore, the research team of the university of Jyväskylä has developed a computational analysis software, called Music Therapy Toolbox (MTTB). The purpose of this master’s thesis was to investigate two improvisations from one case in-depth, through the use of the MTTB software. The findings are presented, as well as t…

Teachers' beliefs about learning and language as reflected in their views of teaching materials for Content and Language Integrated Learning (CLIL)

2014

Is Facebook driving tabloidization?

2021

In highly commercialized media markets, newspapers must be present on social media whose logic favours user engagement, shareworthiness, and virality. This might foster increasingly tabloid-like reporting, but empirical studies on the actual effects on newspaper content are widely lacking. We investigate how far newspaper type (quality paper vs. tabloid) and distribution channel (print version, website, Facebook page) influences the degree of tabloidization of two newspapers’ political news. In a content analysis of political news articles of FAZ and BILD in their print versions, on their websites, and on their Facebook pages (n=2,441), we measure tabloidization on three dimensions (topic, …

What drives increases in hindsight impressions after the reception of biased media content?

2021

Prior research has shown that reading biased media content (e.g., Wikipedia articles) can increase recipients' hindsight bias. It remained unclear, however, which features of the biased texts led to such an increase. We examined this question in a longitudinal experimental study (N = 190). Specifically, we tested whether repeated exposure to already known information (H₁), a more coherent presentation of the information (H₂), or the presentation of novel information (H₃) affected readers' hindsight impressions of likelihood, inevitability, and foreseeability. To this end, participants initially learned about an event by reading several short news, and, 1 week later, received one of several …

Overview of Nordic media research on immigration and ethnic relations : from text analysis to the study of production, use and reception

2008

AbstractNordic media and communication research had reacted to the ethnically/racially and culturally changing societies since the 1980s, and the multidisciplinary field of migration, ethnic relations and the media has been shaped. This overview draws upon existing body of research, particularly on recent literature since the early 2000s, and aims to sketch out the rough lines of Nordic media research by mapping and comparing developments in this area. In addition, it points out some major outcomes and, finally, suggests future developments. The longest line of research is based on text analysis, mostly quantitative and qualitative content analysis and discourse analysis of majority media’s…