Search results for "Corporate communication"
showing 10 items of 30 documents
Framing issues in the public debate: the case of human rights
2013
PurposeThe purpose of this paper is to better understand how issues may be framed in public debate. The outcomes of this debate affect organizations. The study is based on the seven types of framing identified by Hallahan and scrutinizes which of these types is utilized, and how this is done, in the case of human rights issues.Design/methodology/approachFor this study a secondary analysis of academic papers on human rights issues was conducted. After a literature search, 40 papers originating from 23 different journals were further analyzed. Where the researchers described the framing of human rights issues, the type of framing was identified according to the typology and mode of utilizatio…
Bilingual corporate websites - from translation to transcreation?
2013
Published version of an article in the journal: Journal of Specialised Translation. Also available from the publisher at: http://www.jostrans.org/issue20/art_rike.pdf Open Access As an increasing number of companies see the world as their marketplace, bilingual and/or multilingual websites are becoming increasingly common, and the demand for translations in this domain is growing. Corporate websites are multimodal, and verbal messages, images, layout and sometimes animations and sound interact to create the rhetoric on the site. With web texts being instantly available to readers anywhere, the translator’s role as a cultural mediator attains a special significance as the texts may be access…
Corporate Governance and Company Law Reform: a German perspective
2005
Corporate crises and international trends in corporate governance have revealed the need for reform, and resulted in a great number of changes in corporate law. In spite of this, the existing legal framework for corporate governance in Germany presents itself reluctant to major changes. The German approach to reform has focused on the improvement of corporate monitoring by the supervisory board. It neither questions the two-tier structure, nor does it reconsider the existing representation of shareholders or other stakeholders under the current form of co-determination. The German Corporate Governance Code represents a new instrument of soft law and its recommendations are likely argued to …
Risks and Crises in Virtual Publicity — Can Publicity Crises Be Prevented by Public Relations in the Cyberspace?
2008
The absolute amount of Internet users is growing dramatically, and the cyberspace has become the privileged domain of counter-publicity. Weblogs have already consolidated their position as a communication channel alongside the traditional established media. Weblogs and the blogosphere also offer a new arena for corporate communication. However, the standing of the blogosphere is different compared to the traditional information exchange relationship between corporate communication and the traditional mass media. This chapter is about the new communication sphere, which implies revision of the traditional schemes of public relations and new ethical guidelines for communication.
Positive corporate communication : the role of positive equity storytelling in non-regulated investor relations
2016
Tutkielmassa perehdyttiin positiivisen yritysviestinnän ja sijoittajatarinankerronnan rooliin vapaaehtoisessa, säätelystä vapaassa sijoittajaviestinnässä ja pohdittiin, löytyykö sijoittajille kohdistetuista vapaaehtoisista esityksistä positiivisen vuorovaikutuksen piirteitä kuten ihmisistä, osaamisesta, kulttuurista, arvoista ja monimuotoisuudesta viestimistä. Tutkielma pyrki selvittämään, missä muodoissa ja missä määrin positiivisuutta valitussa materiaalissa ilmenee. Empiirisessä osiossa analysoitiin OMX Nordic 40 -indeksiin kuuluvien pohjoismaisten yritysten viimeisimpien pääomamarkkinapäivien ja vastaavien sijoittajatapahtumien power point -esityksiä. Hyödyntäen aineistolähtöistä sisäll…
Cultural Knowledge as A Resource in BELF Interactions: A Longitudinal Ethnographic Study of Two Managers in Global Business
2019
This paper contributes to the growing field of research on English as a business lingua franca (BELF) and extends discussion on the role of culture and cultural knowledge in business interactions. It aims to provide insights into the relationship between cultural knowledge and professionals’ management of BELF interactions. The paper is based on a longitudinal ethnographic study of two Finnish professionals’ trajectories of socialization into global working life and their work as managers. It draws on interview data in which the research participants orient to Finnish and Chinese professional and everyday practices and differences between them and thereby display their cultural knowledge. T…
Conversational agents in online organization–stakeholder interactions: a state-of-the-art analysis and implications for further research
2020
PurposeThe purpose of this study is to review the extant literature on chatbots and stakeholder interactions to identify major trends and shed light on knowledge gaps.Design/methodology/approachA systematic literature review was conducted combining qualitative and quantitative approaches. A code book based on early systematic literature reviews was developed and used to extract information from 62 discrete peer-reviewed English articles. An inductive approach was used to analyse definitions of chatbots, topics, metrics, perspectives and implications.FindingsChatbots have been studied by many different disciplines, but not much from organizational, stakeholder and corporate communication per…
Setting the agenda for research on issue arenas
2014
Purpose– This paper seeks to contribute to the field of corporate communication by clarifying the theoretical basis of communication in issue arenas and proposing an agenda for research on issue arenas.Design/methodology/approach– Drawing on insights from stakeholder thinking, network theory, issues management, and agenda-setting theory, the authors identify different levels of analysis that could explain the behaviour of organisations in the public debate on current issues.Findings– The organisation-centred approach is replaced by a strong emphasis on interaction in networks of organisations, groups and individuals. Decision-making on communication strategies can be further developed by an…
Communication in turbulent times : exploring issue arenas and crisis communication to enhance organisational resilience
2017
This book is characterised by a broad approach towards corporate communication, emphasising change and crisis. The focus is not on crises as an exceptional situation but rather on broader volatility in the environment. The purpose of this book is to increase the understanding of multi- stakeholder communication concerning organisational issues and crises. From the perspective of organisational management, this book clarifies how communication contributes to organisational resilience—the ability to adapt to a changing environment and mitigate emergency crises. In todays’ world, change is not the exception but a constant presence. Moreover, issues and risks occur that may grow to become crise…
Towards a more dynamic stakeholder model : Acknowledgning multiple issue arenas
2010
Purpose – The paper suggest that corporate communications is becoming less predictable as interaction with stakeholders is moving from organizational control toward ‘issue arenas’, places of interaction where an issue is discussed by stakeholders and organizations both online and within the traditional media. The role of corporate communications and public relations is broadening beyond the traditional relationship management to issue arena monitoring. Design/methodology/approach – Theoretical approach with six axioms suggested. Findings – Several central theories of corporate communications are combined with issues management and stakeholder theory to argue for a multiplicity of new ‘issue…