Search results for "Correspondance"
showing 5 items of 45 documents
Du refuge au ring : le statut de l’espace épistolaire chez quelques poètes romantiques anglais
2016
For the British Romantic poets, private letters often act as a creative laboratory, partly because a correspondence represents a form of shelter, as letters are addressed to friends and thus exclude literary critics, whose reviews were often extremely severe. However, since these poets also use their letters to talk about their compositions, they then tend to turn into the very literary critics they fear so much, and as a result their correspondence sometimes ends up looking more like an arena than like a shelter.
De l'usage stratégique du stéréotype dans la lettre commerciale de Vente Par Correspondance
2011
The commercial letter constitutes for every organization a professional external communication tool with a twofold purpose: to incite the customer to order and to develop the customer relationship. Indeed, developing customer loyalty is today the basis of any commercial approach. Companies have to develop a close relationship with each of their customers quickly and remotely: each communication medium has to make this relationship strategy visible to the customers. In the mail order business, the commercial documents which are regularly sent to customers are the basis on which the construction of the customer relationship rests. This study analyses the strategic use of stereotypes in a corp…