Search results for "Custom"

Perceived status and value

2017

This article examines how students in a multidisciplinary project-based learning course involving real customers perceive their interactions with their customers. The authors conducted a qualitative study and analysed students’ learning reports by means of a thematic network analysis. The analysis shows how students perceive their status in relation to their customers and how their perceptions of their work affect how they see the value of the projects. The authors consider their empirical findings in the context of the existing literature on university–industry collaboration and thereby summarize different scenarios of the contrasting working practices and priorities in academia and indus…

The impact of consumer local engagement on local store patronage and customer satisfaction

2017

This paper examines the drivers of local grocery retail patronage. Drawing on institutional and social network theory literature, we develop a framework to investigate how consumers’ personal values and engagement with local communities affect their satisfaction and local store patronage. We test our model with survey data on 1504 Finnish consumers. Our results show that the relationship between customer local engagement and local retail patronage is indirect rather than direct, and it is mediated by the vitality of local services, social interaction, and consumer satisfaction.

The impact of store atmospherics and store layout on customer behavior in a hardware store retail setting : case: do-it-yourself store

2015

Comprehensive apprehension of retail establishment’s atmosphere’s effects on its cus-tomers’ overall perceptions of the store and thus purchasing behavior is an essential goal for any retailer, yet the previous marketing literature has converged on understanding the shopping environments of mostly malls, grocery stores, furniture stores and clothing stores. A window was left open for construing a wholly different shopping environment; DIY (do-it-yourself)/ hardware/ home improvement store. Shopping environment studies rely largely on environmental psychology theories in their attempts of deciphering the effects of environment on individuals. This study is fundamentally similar in nature, by…

A Customer Perspective on Omnichannel Customer Journey and Channel Usage : A Qualitative Study

2022

This qualitative study investigates customer behavior during the omnichannel customer journey. The study aims to increase the understanding of omnichannel service environments from a customer-centric point of view. The data was collected by interviewing 10 young adults (from 26 to 30 years old) who had bought a Finnish clothing brand (R-Collection) product via a digital or a physical channel. The research interviews dealt with the interviewees' experiences and channel behavior during their shopping journeys. Our results reflect the multidimensional nature of the omnichannel customer journey and give interesting insights into the usage of digital channels and technologies for clothing shoppi…

Reinforcement of brand relationships in an omnichannel environment: a qualitative study on clothing shopping

2022

Today’s brands operate in an omnichannel environment consisting of different online and offline channels where the brand can be experienced. This qualitative study investigates brand relationship reinforcement in the omnichannel environment among customers of a Finnish clothing brand, R-Collection. The data collection was conducted in 2021 by interviewing ten customers of R-Collection. We examined the brand relationship reinforcement in four channels: brick-and-mortar (B&M), online store, social media, and second hand. The findings show that brand relationships can be rein-forced differently in these channels. In B&M stores, sensing the quality of clothing, a customer experience that meets …

Creating entrepreneurial opportunities : interpretative research about role of POP Advertising Displays in customer purchase decision making

2013

Kāzu rituāli Ķīnas tradicionālajā kultūrā

2022

Bakalura darbā “Kāzu rituāli Ķīnas tradicionālajā kultūrā” tiek apskatītas Ķīnas kāzu tradīcijas, rituāli, paražas Ķīnas tradicionālajā kultūrā. Ķīna ir viena no vecākajām valstīm pasaulē. Tiek uzskatīts, ka tās vēsture ir 5000 gadu gara un tai ir bijis milzīgs kultūras un intelektuālais spēks Tālajos Austrumos. Bakalaura darbā tiek ietverts īss ieskats ķīniešu tradīcijās, jo tautas rituāli galvenokārt ir saistīti ar ģimenes notikumiem – dzimšanu, kāzām un bērēm. Darbā tiek aplūkoti dzīves ritējumi bez kuriem cilvēka dzīve nevarētu pastāvēt. Tradicionālās kāzu paražas, lauku kāzu ceremonijas. Tiek pieminēts 1950. gada 1. maija izsludinātais Laulības likums, kas pirmo reizi regulēja ne tikai…

Magiczne Boże Narodzenie i związane z nim zwyczaje i obrzędy w międzywojennym "Płomyku” i "Płomyczku"

2019

W międzywojennym „Płomyku” i „Płomyczku” autorzy odkrywali przed dziećmi bogactwo bożonarodzeniowej tradycji, odwołując się do chrześcijańskich korzeni. Nie pomijano najważniejszych zwyczajów i obyczajów, również świeckich. I choć nie zajmowano się w jakiś szczególny sposób danym regionem Polski, to nie zapominano o ludowości. W tekstach obserwuje się dążność do scalania. Święta Bożego Narodzenia mają w tych pismach charakter religijny i wiejski. Bożonarodzeniowe tematy dotyczą okresu poprzedzającego święta, wigilijnej nocy, która implikuje powszechnie znane motywy i symbole (choinka, pierwsza gwiazdka, Aniołek, zabawki i prezenty, śpiewanie kolęd, pasterka), szopka, kolędnicy, Dzieciątko J…