Search results for "Customer"
showing 10 items of 387 documents
The effects of brand engagement in social media on share of wallet
2015
Customer engagement and share‐of‐wallet (SOW) are relatively new in the marketing literature, and academic research has only limitedly examined these concepts. This study presents five motivational drivers of customer brand engagement in social media and examines the nature of the relationship between these drivers and engagement. The moderation effect of consumer innovativeness on the relationship between engagement and SOW is also examined. Results suggest that community exerts the strongest positive effect on customer brand engagement and that such engagement positively influences SOW. The findings also indicate that consumer innovativeness strengthens the relationship between engagement…
How to Engage Customers on TikTok?
2022
This research investigates the effects of marketer-generated content (i.e., emotional and rational), sounds, and influencers on digital customer engagement (i.e., likes and shares) on TikTok. Data were collected from 10 Indonesian food and beverage brands. The results confirm that emotional content generates more likes and shares than rational (i.e., informational and transactional) content. Conversely, rational (i.e., informational and transactional) posts receive more likes and shares than emotional posts. Additionally, original sounds and influencers positively influence likes and shares. This study advances social media and content marketing literature in three ways. First, this researc…
Determinants of revisit intentions : The main determinants of revisit intentions to Norwegian skiing resorts
2016
Master thesis Business Administration - University of Agder 2016 What are the repurchase intentions of winter tourists in Norway in 2016? What makes them satisfied and what are their motivations? This thesis aims to clarify these themes. Existing theories and models of repurchase intentions in travel and tourism, as well as interview data from visitors, will be used to identify the main determinants of revisit intentions. The inspiration for this study came from the vision of the cluster Arena Usus. The Arena Usus network consists of 100 companies within the travel-, experience- and culture business in the south of Norway and they focus on repurchase within travel and tourism and its value.…
Smart Logistics and Customer Orientation
2017
In this article one can find aspects of implementation of orientation to cu - stomer in smart logistics. The definition of logistics and intelligent technologies has been described and related to main indicators of orientation to customer. Connections between indicators of orientation to customers (which include distance, elasticity and orders management) have been pointed out.
DISCLOSING THE PROMISING POWER OF SOCIAL MEDIA – AN IMPORTANT DIGITAL MARKETING TOOL
2011
The newest channels for communicating and selling to consumers are electronic. The Internet provides consumers and marketers with more opportunities than ever in achieving a greater interaction and individualization of services. Companies can send tailored messages that engage consumers by reflecting their special interests and behavior. Nowadays, very few marketing programs are considered complete without some type of prominent online component, which is gaining ground at the expense of traditional marketing. Attaining a successful marketing program compels companies to fully connect with their targeted customers. Thus, a holistic marketing approach must be adopted in order to comprehend t…
Diffusion of Software Technology Innovations in the Global Context
2002
This study examines how software businesses are acquiring new software technology innovations (STIs) in rapidly changing globalized business environment characterized by rapidly shortening software technology life cycles, changing customer demands, and intense competition. It was executed through both theoretical and empirical investigations and analyses. It describes one case company as an example of the diffusion of STI and develops a framework for the diffusion of software technology innovation. The research findings are useful for both further research and industrial settings. peerReviewed
Why do software development projects fail? : emphasising the supplier's perspective and the project start-up
2011
La calidad percibida de los servicios deportivos: diferencias según instalación, género, edad y tipo de usuario en servicios náuticos. (The perceptio…
2008
En el ambito de la gestion deportiva, la calidad de losservicios deportivos y la satisfaccion de los usuarios es un area de gran desarrollo. Este trabajo pretende determinar el grado de calidad percibida en unos servicios deportivos de caracter publico como son unas escuelas de actividades nauticas. Para ello se analizaron 2375 usuarios de estas escuelas que contestaron un cuestionario sobre calidad de servicio percibida y satisfaccion con el servicio recibido. La escala de calidad percibida utilizada determino diez dimensiones de calidad: las clases, el tiempo libre, el entorno nautico, los horarios, la comida, el material nautico, la comida complementaria, la conserjeria, la limpieza y la…
Etyczny wymiar relacji w sektorze finansowym w świetle koncepcji personalistycznej
2018
Współcześnie zaznacza się potrzebę dogłębnej analizy problemów etycznych, które mają miejsce w świecie ekonomii i gospodarki. Rozdział porusza kwestie dotyczące relacji zachodzących między klientem, pracownikiem (sprzedawcą) a przedsiębiorcą na rynku finansowym. Punktem wyjścia dla analizy problemów etycznych jest personalistyczne rozumienie pracy oraz przedstawienie koncepcji dobra wspólnego wraz z podstawowymi założeniami personalizmu ekonomicznego. Zostały wskazane wybrane zagadnienia związane z konkretnymi relacjami w sektorze finansowym.
Timing the information system upgrade
2010
A system upgrade requires careful planning as its implications to organizational systems might be enormous. Although in IS literature the requirements and process of systems upgrade have been discussed, the timing when to upgrade and what factors guide it has been of lesser interest. Consequently, in this paper we focus on information systems upgrading and its timing from the perspective of the user organization. Upgrading is enabled by the availability of a new software version. When to upgrade, meanwhile, is determined by the business interests of the customer organization, business calendar, development projects, and the vendor. These factors were identified by interviewing 14 IT manager…