Search results for "Cybernetics"
showing 10 items of 331 documents
Virtual and augmented reality: Advancing research in consumer marketing
2020
Abstract Virtual reality (VR) and augmented reality (AR) technologies are having a profound impact on a variety of marketing practices and are attracting increasing attention from marketing researchers. In this article, we review developments in VR/AR applications and research in the area of consumer marketing. We propose a conceptual framework for VR/AR research in consumer marketing that centers around consumer experiences provided by VR/AR applications along the customer journey and the effectiveness of such applications, and delve into the key concepts and components of the framework. Next, we provide a comprehensive overview of VR/AR applications in current practices and extant researc…
Innovation and entrepreneurship in knowledge industries
2013
Abstract This paper summarizes the best papers of the Global Innovation and Knowledge Academy (GIKA) conference, which took place in July 2012 in Valencia, Spain. The Journal of Business Research hereby publishes a special issue entitled Innovation and entrepreneurship in knowledge industries. This special issue includes 22 papers and the editorial. All of them went through double-blind reviews and revisions. These papers contribute to various perspectives of innovation and entrepreneurship in different countries. Innovation is considered a specific instrument of entrepreneurship. The papers in this special issue cover a variety of topics in the area of innovation and entrepreneurship.
The practice-driven evolution of family business education
2007
Abstract Starting from Calder's dissertation in the early fifties, key developments in family business education are presented in a 130-item chronology. The emergence of the field is tracked to the demand from practitioners rather than the pull of scholarly inquiry. Causal evolutionary drivers of variation, selective retention, and struggle for survival, provide a framework for understanding the past and current status of the knowledge base for family business and hinting at future development. The critical role of infrastructure – family business centers and professional associations – is evident in the path dependent evolution and growth of the field. Although the last two decades have wi…
Delegation and Institutional Design in Health-Care Rationing
2011
The delegation of decision-making powers to nonmajoritarian, independent agencies has become a significant phenomenon in more and more policy areas. One of these is the health-care sector, where decisions on the range of services covered within public systems have, in most developed countries, been delegated to specialized bodies. This article offers an analytical framework that seeks to grasp the empirical variety and complexity of delegative processes and appointed institutions. The framework is used to describe decision-making processes and institutions in six countries: Austria, Germany, Norway, Sweden, New Zealand, and the United Kingdom. We find that, although constrained by preexisti…
Towards a Theoretical Clarification of Perceived Value in Marketing
2012
Perceived value by consumers takes on particular importance in the current thinking of managers and marketing researchers. However, the variety of research and the absence of a unified theoretical framework call for further clarification. This paper therefore sets out to identify, on the basis of definitions of and approaches to value, criteria for categorizing and characterizing the notion of perceived value. A comparison with other similar concepts then allows it to be considered within a nomological network. Finally, the managerial implications of perceived value are discussed.
An empirical analysis of online price dispersion in the Italian airline industry
2015
Firms operating in the electronic marketplace set and adjust prices to affect demand and profitability. In service markets, such as airline markets, different prices are commonly offered by diverse firms to accommodate to a variety of market segments having particular sets of consumer attitudes. This variation in prices is the price dispersion and is based on market distinctiveness deriving from customer heterogeneity as well as the peculiar competition in the specific market arena. In this paper we use a panel dataset from the Italian airline market to investigate the role of competition and different online channels in the emergence of price dispersion. Specifically, we examine the unclea…
Un procedimiento de fuerte reducción de las dimensiones del RCPS/π
2009
Recently, in the field of project scheduling problems the concept of partially renewable resources has been introduced. Theoretically, it is a generalization of both renewable and non-renewable resources. From an applied point of view, partially renewable resources allow us to model a large variety of situations that do not fit into classical models, but can be found in real problems in timetabling and labour scheduling. When modelling real problems, the problem of project scheduling with partially renewable resources, as many other combinatorial problems, gets such large dimensions that it is quite difficult to apply solution procedures. In this paper, we describe some powerful preprocessi…
SMAA - Stochastic multiobjective acceptability analysis
1998
Stochastic multiobjective acceptability analysis (SMAA) is a multicriteria decision support technique for multiple decision makers based on exploring the weight space. Inaccurate or uncertain input data can be represented as probability distributions. In SMAA the decision makers need not express their preferences explicitly or implicitly; instead the technique analyses what kind of valuations would make each alternative the preferred one. The method produces for each alternative an acceptability index measuring the variety of different valuations that support that alternative, a central weight vector representing the typical valuations resulting in that decision, and a confidence factor mea…
Scatter Search and Path Relinking: Advances and Applications
2006
Scatter search (SS) is a population-based method that has recently been shown to yield promising outcomes for solving combinatorial and nonlinear optimization problems. Based on formulations originally proposed in the 1960s for combining decision rules and problem constraints, SS uses strategies for combining solution vectors that have proved effective in a variety of problem settings. Path relinking (PR) has been suggested as an approach to integrate intensification and diversification strategies in a search scheme. The approach may be viewed as an extreme (highly focused) instance of a strategy that seeks to incorporate attributes of high quality solutions, by creating inducements to favo…
Classifying efficient alternatives in SMAA using cross confidence factors
2006
Abstract Stochastic multicriteria acceptability analysis (SMAA) is a family of methods for aiding multicriteria group decision making. These methods are based on exploring the weight space in order to describe the preferences that make each alternative the most preferred one. The main results of the analysis are rank acceptability indices, central weight vectors and confidence factors for different alternatives. The rank acceptability indices describe the variety of different preferences resulting in a certain rank for an alternative; the central weight vectors represent the typical preferences favouring each alternative; and the confidence factors measure whether the criteria data are suff…