Search results for "Descriptive statistics"
showing 10 items of 149 documents
Associative Perception of Latvia as a Travel Destination in European Target Markets
2020
The image of the destination and its perception play an important role in distinguishing objectively comparable alternatives. The aim of the research was to find out the associative perceptions of Latvia as a tourism destination in Latvia’s target markets in Europe, as well as to investigate whether the current and potential Latvian tourism brands correspond with the associations of the people of these markets about holiday travel. The study involved data of three face-to-face surveys conducted in several places in Germany, Switzerland, and Austria in the summer of 2015, 2016, and 2017. The questionnaire was made to determine the recognition and the image of Latvia as tourism destination as…
Marketing Communications of Latvian Social Enterprises from a Consumer Perspective
2020
The purpose of this study is twofold - to contribute to the further understanding of social enterprises’ marketing by providing a consumers’ perspective on the content that social enterprises generate in order for them be to be able to better understand their strengths and weaknesses and to establish a reference point with regards the current situation to be able to compare and measure improvement in with regards social enterprise marketing in the future and, if needed, provide fact-based evidence to assist social enterprises in their call for support from public authorities. Among tasks of research are 1) analysis of recent scientific publications associate with social enterprises, their c…
The review of internet marketing use in Latvia's companies
2017
Development of new technologies and increasing competition require new solutions in business applications in internet marketing and advertising. The paper deals with issues related to advertising activities in internet marketing. There were presented both theoretical findings and empirical analysis of the survey conducted among Latvia's companies. The survey was carried out with the assistance of telemarketing company (telephone interviews) among companies selected from Register of Enterprises LURSOFT. The analysis of survey results compared companies responses depending on the company size and turnover changes during the last three years. Various statistical indicators were used for this a…
Tourism SME sustainability social and economic challenges during pandemic: cases of Russian Federation, Georgia and Latvia
2021
Until 2020, the tourism industry was characterized by a growth rate, the statistics highlight that globally 2019 was the tenth year with a consecutive annual growth. However, the Covid-19 pandemic marked a major turning point in the development of tourism, instead of tourism overdevelopment, the underdevelopment issues appeared in front pages of the industry news. The effects of the pandemic are intensified by the fact that tourism is a labour-intensive industry and that most companies in the sector are SMEs (small and medium sized enterprises). At this time, it is crucially important to look at sustainability issues, therefore the aim of this study is to analyse the social and economic dim…
Evaluation of the perceived social impacts of the Formula E Grand Prix of Santiago de Chile David
2020
[Abstract] The aim of this study is to analyse residents' perception of the social impact of the Formula E Grand Prix of Santiago de Chile. A sample of 414 residents was collected through a questionnaire made up of 46 items regarding possible positive and negative impacts. Descriptive analysis, confirmatory factorial analysis and cluster analysis were performed. The results showed two groups with different perceptions of this sporting event: realistic (n=152) and favourable (n=162). Sociodemographic variables referring to education level, civil status, income level, location of the family residence and political orientation contribute to significantly differentiating the clusters. The varia…
Integrated marketing communications and information and communication technology in the hotel sector: An analysis of their use and development in Dal…
2011
The concept of integrated marketing communications (IMC) has been recognized as a key factor in the marketing literature. Boosted by advancements in information and communication technology (ICT), IMC has received considerable attention during the past decade. The purpose of this research is to study in greater detail the IMC and ICT concepts in the tourism sector, specifically in hotels. The empirical study was conducted in 17 high-class hotels in Dalmatia, the largest region on the coast of Croatia. Descriptive statistics analysis showed a high degree of IMC and ICT implementation in Dalmatian first-class and luxury hotels. Moreover, the ICT application increased with the hotel category, …
Health care and societal costs of the management of children and adolescents with attention-deficit/hyperactivity disorder in Spain : a descriptive a…
2017
Background Attention-deficit/hyperactivity disorder (ADHD) is a common neurodevelopmental condition in childhood (5.3% to 7.1% worldwide prevalence), with substantial overall financial burden to children/adolescents, their families, and society. The aims of this study were to describe the clinical characteristics of children and adolescents with ADHD in Spain, estimate the associated direct/indirect costs of the disorder, and assess whether the characteristics and financial costs differed between children/adolescents adequately responding to currently available pharmacotherapies compared with children/adolescents for whom pharmacotherapies failed. Methods This was a multicenter, cross-secti…
Entrepreneurs, the Self-employed and Employees amongst Young European Higher Education Graduates
2007
We shall analyse the different characteristics of entrepreneurs, the self-employed, and employees in public, private and non-profit organisations, based on a sample of young European higher education graduates. Using graduates’ self-assessment from a survey, several sets of characteristics such as social-demographic traits, educational and occupational experiences and levels of competences are considered. A descriptive analysis shows, first, that graduates who start their own business have different profiles in relation to elements leading to their occupational decision after graduation; and, second, that labour market status achieved by entrepreneur graduates implies relatively more demand…
Diagnóstico y políticas de promoción del emprendimiento en estudiantes
2015
La cada vez más saliente necesidad de contar con medidas tanto socio-económicas como educativas para desarrollar una cultura del emprendimiento hace imprescindible contar con una definición detallada del constructo, así como con una medida que permita disponer de una línea base del emprendimiento en estudiantes que facilitaría la evaluación de las intervenciones que desde el marco europeo y el gobierno estatal se propongan. El objetivo del estudio es proporcionar un conocimiento de las actitudes emprendedoras en el contexto educativo español, a partir del cual podrán realizarse implementaciones y evaluaciones de programas dedicados al fomento de la cultura y la educación emprendedora. 524 e…
Family influence on firm performance: Finnish publicly held family firm perspective
2011
The study aims at examining the effect of family influence on firm performance. An empirical focus is put on comparison of return on investment of publicly held family and non family firms in Finland. The income statement and balance sheet data of the companies covers the years 2000–2005. The study shows that families are present in 25% of the companies listed on the OMX Helsinki, Finland Stock Exchange. The data indicates that publicly held family firms create close the same value added per employee than non-family firms. According to the results, family firms are less indebted and perform slightly better than non-family firms measured by return on investment. The observations of the study…