Search results for "Destination Management"
showing 10 items of 27 documents
Imprese e reti per lo sviluppo imprenditoriale del territorio
2012
The promotion of a tourist destination by its sensorial perspective definition
2016
In the last years there has been a special attention towards sensory marketing and experiential economy (Hulten, Broweus & Dijk, 2009). Some related contributions (Kim, Ritchie & Tung, 2010; Volo, 2010) in tourism have payed attention to a possible service customization in terms of sensorial stimuli that can be effective for the customers (Scott, Laws & Boksberger, 2010). The literature has recently emphasized the importance of the senses through which to perceive and know an area for a more complete tourist experience (Cherifi, 2015; Liu, Wang, Liu & Deng, 2005). Considering that the brand of a tourist destination expresses its identity and it should represent the synthesis of its promotio…
La sfida competitiva nelle destinazioni turistiche minori. Rinvii alla responsabilità socioculturale e ambientale
2022
This contribution considers the socio-economic development of small tourist destinations. Attention is mainly paid to identifying the customer segments and the entrepreneurial dynamics that qualify the supply chain of the tourist industry by analysing the relations among operators who satisfy similar needs (not only direct competitors but also indirect ones) and even those among suppliers and complementors. Further considerations regard the socio-environmental responsibility - and not only that - which the subjects called to promote the development mentioned above must assume. The study commitment limited to small-scale destinations considers the "morphological" characteristics in these spa…
L'attenzione al marchio nelle strategie di Destination Management
2012
Arte, Bellezza e Progettazione della fruizione turistica. Spunti di riflessione a partire da Palermo capitale italiana della cultura 2018
2020
La fruizione turistico-culturale di una città d'arte in ottica relazionale. Come conseguire rispetto ad altre destinazioni un vantaggio competitivo culturale sostenibile a partire da una progettazione partecipata.
The promotion of a tourist destination through the definition of the "concept" in a sensorial perspective
2016
According to Anholt, the brand of a tourist destination expresses and sustains its identity; it should depict the main characteristics of the territory and its contents and for this reason it should represent the synthesis, the result rather than the starting point of its promotion. At the operational level there is a widespread tendency of the policy makers to develop the brand strategy of a destination by launching advertising campaigns that enlighten the territorial attractors, aiming to stress the tourist appeal of some geographical areas. In this case the main strategic efforts are usually oriented to develop and support a “comparative" advantage rather than a “competitive” one. An inn…
I festival gastronomici come “driver” del Destination Management. Il Cous Cous Fest e lo Sherbeth.
2017
RE-CONCEPTUALIZING A SICILIAN DESTINATION THROUGH THE ACTORNETWORK THEORY: THE ROLE OF A GASTRONOMIC FESTIVAL TO RUN THE ECONOMIC DEVELOPMENT OF A TE…
2013
The paper describes San Vito Lo Capo – a tourist destination on the west cost of Sicily – by considering its human and not human (material and immaterial) elements. To depict this tourist destination, so to map and analyze the different involved elements and to understand the inner mechanisms of its functioning, the Actor-Network Theory (ANT) is exploited. A special focus is on the “Cous Cous Fest” and the role it’s played in the last seventeen years for the tourist (economic) development of the destination.
Travelling with disability, welcoming disability. Destination management for accessible tourism
2010
Density-based Algorithm and Network Analysis for GPS Data
2019
La diffusione dei sistemi di localizzazione GPS offre numerose opportunita per la raccolta di dati di movimento. I dati GPS presentano diversi elementi di complessita derivanti anche dall’elevato dettaglio temporale e territoriale. Numerosi sono gli aspetti che possono essere presi in esame per tale tipologia di dati. Il presente studio propone un approccio statistico basato sull’identificazione dei punti di attrazione e sullo studio dei network. In particolare, viene proposto un algoritmo di identificazione di cluster, sulla base della densita di punti, che vengono sintetizzati in un network che riassume il comportamento individuale. In un secondo step, i movimenti complessivi sono aggrega…