Search results for "Digital"
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Dimensiones del Ecosistema Digital Universitario: Validación del Instrumento «University Digital Ecosystem» (UN-DIGECO) / Dimensions of the Universit…
2020
El presente estudio presenta el diseño y validación del instrumento UN-DIGECO (University Digital Ecosystem), orientado a conocer el Ecosistema Digital Universitario, identificando las dimensiones asociadas al uso que hacen los estudiantes de los medios sociales (MMSS) y/o aplicaciones digitales. La validación de contenido y comprensión se efectuó en tres fases: construcción, refinado y validación psicométrica, mediante el análisis factorial confirmatorio, apoyado en el constructo teórico inicial. Se diseñaron ítems –recabando información de instrumentos similares-, acordes a indicadores adscritos a seis dimensiones: aprendizaje, interacción social, creación de contenidos, consumo online, o…
Social media and consumer power : Opportunities and challenges for digital marketing activities
2021
Social Media (SM) have not only become an important part of daily life for individuals, governments and organisations but have also transformed the way people work, learn, consume and socially interact. There are many SM uses, posting frequencies and content preferences. User participation also varies from passive to more active behaviours, depending on the motivation for engagement in online conversations. From a marketing perspective, SM have redefined the traditional company - consumer relationship by progressively shifting power from marketing managers to consumers. Organisations are increasingly interested in understanding how SM can benefit (or harm) consumer-brand relationships, incr…
Digital Influencers, Food and Tourism—A New Model of Open Innovation for Businesses in the Ho.Re.Ca. Sector
2022
The choice of influencer marketing as an endorser for promoting products and services is becoming a more and more effective communication strategy of open innovation. Their use of social media platforms, such as Instagram, allows them to be reached by millions of followers all over the world. As a response to the economic crisis that affected Italy after the first wave of the COVID-19 pandemic, Chiara Ferragni, one of the most endorsed influencers worldwide, started a communication campaign with the aim to promote Italian food and tourist destinations (cities of art, seaside, ski and countryside locations, thermal baths, museums, galleries, hotels, etc.). This study analyses Chiara Ferragni…
Consapevolmente intelligenti: un’indagine esplorativa sull’uso dei social network nella scuola primaria
2017
Abstract – Social Networks are a noteworthy opportunity to build a more caring and responsible society, a practice that is assimilated by learning to use the Web in a conscious way. The media competence takes the form of expertise both to active participation to the Web and to society. The focus is on the need to acquire the know-how to exploit the media, with particular reference to social networks, in a clever way so as to make them intelligent instruments. From an educational point of view, Social Networks offer a different potential because they are able to support the functions of socialization, of sharing and of coordination; to encourage dialogue, promote resources sharing and improv…
OPPORTUNITIES AND CHALLENGES OF SOCIAL MEDIA USE IN MUNICIPALITIES IN LATVIA
2022
The research was supported by the NATIONAL RESEARCH PROGRAMME “LATVIAN HERITAGE AND FUTURE CHALLENGES FOR THE SUSTAINABILITY OF THE STATE” project “CHALLENGES FOR THE LATVIAN STATE AND SOCIETY AND THE SOLUTIONS IN INTERNATIONAL CONTEXT" (INTERFRAME-LV, Project No.VPP-IZM-2018/1-0005).
Mobile Apps and Social Media
2017
1The increasing penetration of smartphones among global population, especially among youth and children, has define a mobile and interactive media use without any precedent. A global connected world is the context in where our offspring are developing self-competences in media literacy because they manage technological devices at very early ages. This context is the state of affairs of this article in which we present two different steps: firstly, a theoretical study, showing the impact of mobile devices, focusing on smartphones and mobile applications where the question arisen is: What are children and young doing while online? Media literacy is also described in order to apply its dimensi…
I servizi socio-educativi nell’era del digitale. Sfide e opportunità
2022
The pandemic has played a catalyst role in the digitization processes of services and relationships between professionals and people, highlighting the existence of a "minimum technological vital" (Campedelli, Toc-cafondi and Vignani, 2021) which can draw the line between social inclusion and exclusion. The measures introduced to deal with the spread of the virus have imposed rapid transformations and, in just a few weeks, digital technologies have been integrated into all aspects of professional life, showing positive and negative effects (Lopez et al., 2020) . The introduction of numerous platforms, the use of which has exploded during the quarantine, has provided previously overlooked, if…
REDUCING SOCIAL STRATIFICATION VIA DIGITAL SKILLS IMPROVEMENT: THE CASE OF SOCIAL ENTERPRISES IN LATVIA
2021
Latvian social enterprises and social entrepreneurship are becoming important since the adoption of the Social Enterprise Law in 2017 (effective as of 01.04.2018). The number of social enterprises with the legal status and the number of financial grants awarded to social enterprises has been steadily increasing, reaching 161 and 110 of them have received support over 7 million EUR as of 28.02.2021, data of the Register of Social Enterprises. Covid-19 crisis is continuing to have a negative effect on the sector since Latvian social enterprises were not provided any complementary support despite the double-bottom lines they are achieving. Inability to provide structured support mechanisms in …
DIGITALIZATION OF ADULT EDUCATION IN THE CONTEXT OF HUMAN CAPITAL DEVELOPMENT
2021
Modern society has entered a new century in the process of increasing global change, among which human changes and their development sharply lag behind the changes in the techno-economic sphere. Global processes require overcoming this gap and creating a modern adult education system that shapes and develops human beings and, as a consequence, increases human capital. The article describes digital adult education as a factor in improving national human capital, its direct impact on human development as a whole, and as an employee. It also shows Ukraine's place in the human capital index of countries, which includes education as one of the rating points. With the changing nature of work, som…
Lietotāja digitālā vizuālā identitāte un tās vērtējums sociālajā tīklošanās vietnē “Instagram” (vecuma grupā no 18-35 gadiem)
2022
Bakalaura darba tēma “Lietotāja digitālā vizuālā identitāte un tās vērtējums sociālajā tīklošanās vietnē “Instagram” (vecuma grupā no 18-35 gadiem)”. Darba teorētiskā daļa balstās uz digitālās vizuālās identitātes veidojošajiem faktoriem, kā arī dažādiem vizuālās kultūras aspektiem un tās nozīmi mūsdienās. Ar vizuālās kontentanalīzes palīdzību tika analizēti sociālo tīklošanās vietņu patērētāju, “Instagram” lietošanas un vizuālo materiālu publicēšanas paradumi. Un ar interneta aptauju tika ievākti vispārīgi dati par digitālās vizuālās identitātes nozīmi patērētāju vidū. Bakalaura darba autore nonāca līdz secinājumam, ka digitālā vizuālā identitāte daļai “Instagram” patērētāju ir nozīmīga, t…