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showing 3 items of 13 documents
Cross cultural marketing teachers' profile
2008
PurposeMarketing has attracted increased interested over the past 15 years in both academic and commercial circles and there has been a market rise in the number of students. At the university level, the characteristics of the teacher play an essential role in student/teacher interaction and influence academic results and future professional success. This influence is revealed in three main areas: the choice of subjects, teaching media and teaching methods. The purpose of this paper is to identify the most commonly found marketing teacher profile and the differences among marketing teachers with respect to the marketing subjects that they impart and the media and methods that they use.Desig…
Advertising Peer-To-Peer Networks over the Internet
2002
Weber, Matthieu Advertising Peer-to-Peer Networks over the Internet Jyvaskyla: University of Jyvaskyla, 2006, 120 p. (Jyvaskyla Licentiate Theses in Computing ISSN 1795-9713; 7) ISBN 951-39-2329-0 Finnish summary Most peer-to-peer networks nowadays are decentralized or even fully distributed, meaning that they do not require a central authority for proper operation. Joining such networks is however often performed by using a central directory of its members, thus breaking their decentralized characteristic. This work proposes an advertisement system for peer-to-peer networks that does not rely on a central service, nor requires any dedicated infrastructure to be setup, using only already ex…