Search results for "Document"
showing 10 items of 1535 documents
The Role of Packaging in Positioning an Orange Juice
2007
Abstract This article revises the concept and positioning strategies according to the proposals of different authors. Positioning is related to variables in the marketing mix, and, specifically, to the main subject of this research study—packaging. The theories of different authors with respect to the functions of packaging and its constituent elements are revised and then attention is focused on four of its graphic elements: Color, shape, typography, and image. Within this framework, designer and consumer opinions are presented with the ultimate aim of identifying the associations between different positioning strategies and the different graphic design variables used to define an orange j…
A comparison of marketing teaching methods in North American and European universities
2006
PurposeTo compare marketing education methods in Europe and North America, and analyse the opinions about effectiveness underpinning educators' choices among available options.Design/methodology/approachE‐mail questionnaires distributed to a sampling frame extracted from the worldwide directory of the Academy of Marketing Science were completed by 93 marketing academics in North America and 42 in Europe: a 26 per cent overall return rate. Data were analysed by χ2, ANOVA and correspondence analysis.FindingsThree teaching‐and‐learning methods are most common in both environments: practical exercises, case studies and lectures. Europeans tend to rely on lectures and other traditional methods, …
Pietro Martorana (1700-1759) e le "stanze" del principe
2012
il saggio tratta dell'attività professionale del pittore siciliano Pietro Martorana, padre del più famoso Gioacchino, fornendo molti documenti inediti.
Uso de la metodología e-learning en matemáticas y estadística en la Facultat d’Economia de la Universitat de València: una herramienta más en el proc…
2020
[ES] El recorte de horas presenciales al que han sido sometidas las asignaturas cuantitativas en algunas facultades impide, en muchos casos, dedicar un tiempo suficiente a la revisión de los conocimientos básicos necesarios para seguir con fluidez algunas materias. Este es el caso de la Facultat d’Economia de València. El MOOC (Massive Open Online Course) “Matemáticas y Estadística, entiéndelas, úsalas” tiene como objetivo que los estudiantes de nuevo acceso a la universidad sedimenten los conocimientos básicos adquiridos durante sus estudios preuniversitarios en materias cuantitativas, específicamente, matemáticas y estadística, e intentar paliar alguna laguna, si la hubiera. Dichos conoci…
Investigation of lanthanum substitution effects in yttrium aluminium garnet: importance of solid state NMR and EPR methods
2020
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DNA Block Copolymer Micelles – A Combinatorial Tool for Cancer Nanotechnology
2008
Selective drug targeting of a specific organ or tissue is a challenging task. This holds especially true for chemotherapeutic cancer treatment because most of the available anticancer agents cannot distinguish between cancerous and healthy cells, leading to systemic toxicity and undesirable side effects. One effective approach to address this problem is the application of polymeric nanoparticles equipped with targeting units for tumor-specific delivery. For instance dendrimers, highly branched macromolecules, can be equipped with targeting units as well as with anticancer drugs because of their large number of surface functionalities. Amphiphilic block copolymers, which self-assemble in dil…
Mathieu Pernot, l’invisible, le puzzle et les traversées du document
2015
International audience
A Survey on how to Cross-Reference Web Information Sources
2015
International audience; The goal of giving information a well-defined meaning is currently shared by different research communities. Once information has a well-defined meaning, it can be searched and retrieved more effectively. Therefore, this paper is a survey about the methods that compare different textual information sources in order to determine whether they address a similar information or not. The improvement of the studied methods will eventually lead to increase the efficiency of documentary research. In order to achieve this goal, the first category of methods focuses on semantic measure definitions. A second category of methods focuses on paraphrase identification techniques, an…
Rapport de l'Équipe Espagnole
1982
Texto incluido en el documento interno del Commitee on Communication, Knowledge and Culture: "CKC. Documentos de Trabajo sobre Telediarios y Producción de la Realidad", sobre la parte de esa misma investigación que llevó a cabo el equipo español, dirigido por Vidal-Beneyto.