Search results for "E-COMMERCE"
showing 10 items of 102 documents
Revenue models, in-app purchase, and the app performance: Evidence from Apple's App Store and Google Play
2016
The effect of revenue models on app performance depends on the app store.The effect of in-app purchase on app performance depends on the app store.Paid, freemium and in-purchase models are shown to be effective in app store.Freemium and in-app purchase models are shown to be less effective in Google Play.App category influences the effects of both revenue models and in-app purchase. In this paper, we empirically examine how the revenue model (paid, free, or freemium) adopted for a given app affects the app revenue performance as measured by the app daily revenue rank. We also study the impact of in-app purchase on this measure of performance. Moreover, we study how such relationships are co…
Commercio e innovazione: la via dell'e-commerce
2008
Uno dei fenomeni più recenti e innovativi del commercio è senza dubbio l’e-commerce (electronic commerce). Con tale e-word si definisce quel tipo di transazione elettronica, tra due o più soggetti connessi telematicamente, che implica l’acquisto di beni o servizi on line. Nuovi mercati nascono sul web. Parlare di e-commerce è rilevante in geografia poiché discutiamo di spazi. Spazi che si riducono, ovviamente. Spazi che si annullano e divengono solo mentali, mentre le possibilità di scelta per il consumatore e per le imprese, al contrario, aumentano. Non si tratta di un commercio virtuale. È un commercio reale, dall’effetto dirompente. Scompare o si riduce l’intermediazione distributiva, a …
Populārāko e-komercijas platformu salīdzinājums un to analīze 2021.gadā
2022
Bakalaura darbā ir izpētītas un izanalizētas populārākās e-komercijas platformas – Shopify, WooCommerce un Magento. Ar reālu piemēru palīdzību lasītājam tiek dota iespēja iepazīties ar dažādām e-komercijas platformām, to iespējām un ar uzņēmumiem, kuri tās izmanto ikdienā.
Analyzing E-Commerce Websites: A Quali-Quantitive Approach for the User Perceived Web Quality (UPWQ)
2016
<p>The electronic commerce (e-commerce) is an increasingly important phenomenon and this research deals with perceived quality from the users-customers point of view. The aim of this paper is to shed light on the critical factors determining the User Perceived Web Quality (UPWQ) for e-commerce.</p><p>We use the Pareto Chart as qualitative methodology able to identify the UPWQ considering not only technical features (ease of use, design, smart phone and tablet responsivity, information), but also emotional features such as trust, empathy, free shipping and discount. The Pareto chart main has the advantage to classify the selected features by their relevance.</p><p&…
Application of the Information Bottleneck method to discover user profiles in a Web store
2018
The paper deals with the problem of discovering groups of Web users with similar behavioral patterns on an e-commerce site. We introduce a novel approach to the unsupervised classification of user sessions, based on session attributes related to the user click-stream behavior, to gain insight into characteristics of various user profiles. The approach uses the agglomerative Information Bottleneck (IB) algorithm. Based on log data for a real online store, efficiency of the approach in terms of its ability to differentiate between buying and non-buying sessions was validated, indicating some possible practical applications of the our method. Experiments performed for a number of session sampl…
A Customer Perspective on Omnichannel Customer Journey and Channel Usage : A Qualitative Study
2022
This qualitative study investigates customer behavior during the omnichannel customer journey. The study aims to increase the understanding of omnichannel service environments from a customer-centric point of view. The data was collected by interviewing 10 young adults (from 26 to 30 years old) who had bought a Finnish clothing brand (R-Collection) product via a digital or a physical channel. The research interviews dealt with the interviewees' experiences and channel behavior during their shopping journeys. Our results reflect the multidimensional nature of the omnichannel customer journey and give interesting insights into the usage of digital channels and technologies for clothing shoppi…
La distribution : organisation et stratégie
2020
Croissance rapide de nouvelles formes de vente, stratégies de mutualisation des ressources logistiques, phygitalisation, plateformisation, politique de réenchantement des points de vente... Autant de bouleversements du paysage économique qui font désormais de la distribution une fonction clé de la gestion des entreprises. Comprendre et expliquer à la fois sa dynamique et ses enjeux revêt, à ce titre, une importance majeure. Rédigé par trois spécialistes reconnus du sujet, l'ouvrage se fixe pour objectif d'aborder de façon pédagogique les principales dimensions de la distribution : la relation avec l'acheteur final, la gestion des interfaces entre industriels et distributeurs, et les enjeux …
Cost-Oriented Recommendation Model for E-Commerce
2012
Contemporary Web stores offer a wide range of products to e-customers. However, online sales are strongly dominated by a limited number of bestsellers whereas other, less popular or niche products are stored in inventory for a long time. Thus, they contribute to the problem of frozen capital and high inventory costs. To cope with this problem, we propose using information on product cost in a recommender system for a Web store. We discuss the proposed recommendation model, in which two criteria have been included: a predicted degree of meeting customer’s needs by a product and the product cost.
Investigating switching intention of e-commerce live streaming users.
2022
As a new way of shopping, e-commerce live streaming (ELS) has gained unprecedented growth and popularity in the past years, especially in China. Because of the considerable rivalry in the ELS market, users frequently switch between ELS platforms. However, the switching intention of ELS users is yet to be explored for gaining new knowledge and practical insights. This study aims to improve the understanding of ELS users' switching intentions by developing an extended Push-Pull-Mooring (PPM) model. Using structural equation modeling, the study model was examined based on 443 valid responses from an online survey questionnaire. SmartPLS 3.3.2 was used to validate the causal model, and most of …