Search results for "E-Satisfaction"
showing 5 items of 5 documents
Investigación inter e intra-variable del valor percibido: un modelo causal de segundo orden y satisfacción cognitiva y afectiva
2017
El valor percibido es axiomática y epistemológicamente clave para el Marketing. Su investigación es rica y profunda respecto a su dimensionalidad (análisis intra-variable) y a su relación con satisfacción y lealtad (inter-variable). Como contribución a la abundante literatura sobre medición del valor percibido en servicios turísticos, este trabajo propone un modelo causal que abarca las perspectivas inter e intra-variable, y propone el valor percibido como segundo orden y la cadena valor-satisfacción-lealtad, con una bifurcación de la satisfacción en afectiva y cognitiva. El modelo es testado con PLS sobre una muestra de 340 huéspedes de hotel en la Comunidad Valenciana, hallando contribuci…
Online Sport Event Consumers: Attitude, E-Quality and E- Satisfaction
2017
Sporting events attract millions of dollars in sponsorship and tourism, so a strong event brand is required. The event website quality is responsible for maintaining and attracting consumers and creating a positive attitude towards the brand. The purpose of this study was to examine key variables that affect the behavior of online sport event consumers. Specifically, it explores e-quality and e-satisfaction and how they influence the attitude towards the website and the brand. Structural equation model tests revealed that a positive quality can determine a positive attitude to the web site, even the consumer is not satisfied with it. On the other hand, the stakeholder needs to pay attention…
Online Sport Event Consumers: Attitude, E-Quality and E-Satisfaction
2017
Sporting events attract millions of dollars in sponsorship and tourism, so a strong event brand is required. The event website quality is responsible for maintaining and attracting consumers and creating a positive attitude towards the brand. The purpose of this study was to examine key variables that affect the behavior of online sport event consumers. Specifically, it explores e-quality and e-satisfaction and how they influence the attitude towards the website and the brand. Structural equation model tests revealed that a positive quality can determine a positive attitude to the web site, even the consumer is not satisfied with it. On the other hand, the stakeholder needs to pay attention…
Cross-lagged associations between study and work engagement dimensions during young adulthood
2014
The present four-wave longitudinal study investigated the cross-lagged associations between three study and work engagement dimensions (e.g. energy, absorption, and dedication) over the transition from post-comprehensive studies to higher education or work. Various antecedents (e.g. gender, GPA) and consequences (e.g. satisfaction in life, education and work, well-being, and educational outcomes) of the three engagement dimensions were also examined. The study is part of the longitudinal Finnish Educational Transitions (FinEdu) study, and followed 851 participants from age 17 to 23. The developmental dynamics showed that, in particular, students’ study- and work-related energy predicted fee…
Transformation of Loyalty to E-loyalty
2020
As everyday life moves to the Internet, many factors and components have come up, with the "e" and e-loyalty not an exception. The authors focused on the transformation of loyalty to e-loyalty. It is important to understand the main differences between consumer loyalty models and e-loyalty models in order to promote business development not only in the traditional environment but also in the online environment. Such research methods as comparative analysis, analysis of the scientific literature, content analysis were used. The main focus of the research was on comparing loyalty models in the traditional and e-environment to find out the peculiarities and main features of the e-environment. …