Search results for "E-busine"

Werbekommunikation im Wandel - Modernes Marketing in deutschen und finnischen Unternehmen

2001

E-BUSINESS MODEL: A CONTENT BASED TAXONOMY OF LITERATURE

2012

The rapid worldwide growth of e-commerce and the resulting great interest on the digital business, caused a proliferation of contributes by academics and practitioners, that identified by different points of view, the fundamental concepts, codes and functions of e-business models. The quantity and the variety of approaches adopted made the concept of e-business model fuzzy and vague, with little consensus about its ontology and definition. The relevance of the topic asserts a claim for the classification of contributions as a first step to a general definition of the concept of e-business model. This paper provides an integrated literature review of contemporary academic writings to ascerta…